The Bloom Intelligentsia

Allen Graves

Allen Graves

Recent Posts

5 Tips for Restaurant Email Marketing in  2020

Posted by Allen Graves on Feb 19, 2020 8:36:00 AM

Restaurant email marketing is a fundamental component of successful restaurant marketing best practices. When paired with a WiFi analytics and marketing platform, it provides an outstanding opportunity for inbound marketing, where customers who have already indicated interest in your company can be nurtured into loyal, higher-spending patrons.

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Tags: Restaurant Marketing, Customer Segmentation, Email Marketing, WiFi Marketing

Restaurant Operations Benchmarks for Business

Posted by Allen Graves on Jan 22, 2020 8:34:00 AM

When it comes to running a successful and profitable restaurant business, restaurant operations certainly cannot be overlooked. Making operations decisions on a hunch, or with a personal opinion, can turn out to be devastating for your business.

In order to make intelligent decisions, and to make sure those decisions are indeed having a positive impact, you need access to accurate, real-time data.

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Tags: Bloom Intelligence, WiFi Marketing, WiFi Analytics

Use Customer Ratings to Improve Restaurant Business In 2020

Posted by Allen Graves on Jan 8, 2020 11:34:42 AM

Positive customer ratings and reviews can be one of the most valuable and powerful customer acquisition and marketing tools for your restaurant business. If you’re ignoring your ratings and reviews, take a look at our post, Why Every Restaurant Should Care About Customer Ratings, to discover the potential revenue you’re undoubtedly leaving on the table.

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Tags: Restaurant Marketing, Ratings and Reviews, WiFi Marketing

The Importance of Customer Loyalty in 2020

Posted by Allen Graves on Dec 11, 2019 8:36:00 AM

Why are loyal customers important?  It seems like an easy question to answer, but not all restaurant owners and operators understand how costly it is to lose, and then have to replace, their customers.  Plus, companies may be doing irreparable harm to their brand if they aren’t recognizing why customers aren’t loyal to their brand.  

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Tags: Customer Loyalty, Restaurant Marketing, WiFi Marketing, WiFi Analytics

Use Customer Ratings and Reviews to Improve Your Business

Posted by Allen Graves on Nov 20, 2019 8:34:00 AM

Customer ratings and reviews can have a significant impact on your retail or restaurant business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience. They allow you to recognize specific things that customers love about your business, as well as those that need improvement.

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Tags: Ratings and Reviews, WiFi Marketing

Content Marketing Tips For Restaurants in 2020

Posted by Allen Graves on Oct 30, 2019 8:32:00 AM

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful marketing strategy began long before the idea of the World Wide Web was even conceived.

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Tags: Restaurant Marketing, WiFi Marketing

Smart WiFi Marketing: Generational Customer Segmentation

Posted by Allen Graves on Sep 11, 2019 8:36:00 AM

A recent study conducted by The NPD Group, ranked the 8th largest market research company in the world by the AMA Gold Top 50 report, found that Generation Z may soon be giving a large boost to restaurant industry traffic.

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Tags: Customer Segmentation, WiFi Marketing, WiFi Analytics

Simplifying the Beginner's Email Marketing Strategy

Posted by Allen Graves on Jul 24, 2019 8:45:00 AM

Social media is rapidly overtaking traditional methods of marketing, serving as an all-in-one channel to advertise to, and communicate directly with, new and existing consumers in the same breath.

However, with 4.3 billion email accounts worldwide, building an email campaign is a smart and relatively uncomplicated way to keep customers in the loop. But before launching your first email campaign, you should take some important steps to secure a measure of success.

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Tags: Email Marketing

Using Your WiFi Landing Page To Collect Customer Ratings

Posted by Allen Graves on Jul 17, 2019 8:42:00 AM

Most everyone now looks to the internet to give suggestions on any number of questions we might be asking, from where to go and what to see on our next vacation, to the nearest location of a quality gym, to something as basic as where to eat for dinner. 

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Tags: Ratings and Reviews

FREE WEBINAR: Saving At-Risk Customers

Posted by Allen Graves on Jul 12, 2019 5:02:05 PM

Join Us Thursday, July 18th at 2pm Eastern for a free Webinar!

WEBINAR: Saving At-Risk Customers With Bloom Intelligence

We all know that retaining current customers is much less expensive than acquiring new ones, and with the current competitive environment in the restaurant industry, it becomes that much more important. But how can you identify those customers who are at-risk of not returning? How can you engage them properly and convince them to return?

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Tags: Bloom Intelligence