Are you developing your coffee shop marketing plan for 2018?
As we start a new year, remaining abreast of what's working now in digital marketing is key to staying current in your strategy. Since most – if not all – of your customers are using the internet to shop, socialize, and connect, it's important to show up when they're looking to engage with you.
Therefore, we've put together some top tactics you need to implement this year in your coffee shop marketing strategy:
#1. Live Video is a Must
Live video plays a huge role in building awareness and relationships on social media. Tools such as Facebook Live and Instagram Stories are successfully capturing attention and encouraging followers to connect more with brands.
In fact, statistics show that 81% of internet and mobile audiences watched more live video in 2016 than in 2015. Incorporating live video into your coffee shop marketing strategy is a must if you want to better engage your followers and increase brand awareness.
The good news is, there are several ways to use live video in your social media marketing. Here are a few ideas:
- Take your followers behind-the-scenes to show what it's like preparing coffee and other foods in your shop.
- Highlight your team on live video so customers get to know them.
- Simply promote your new flavors and why people will love them.
#2. hone Your Email List
Growing your email subscribers is the lifeblood of your business. The more qualified leads you have coming into your funnel, the more opportunities you create to build relationships and share promotions. Your email strategy keeps your coffee shop in the forefront, fosters relationships with new and loyal customers, and keeps your brand top of mind.
Therefore, focus on honing your email marketing in 2018. An excellent strategy for gaining new subscribers is through your free customer Wi-Fi. Before guests connect online, direct users to a capture or landing page to collect their email addresses. You'll easily gather valuable information that fuels your entire digital strategy.
Also, rather than just sending sales and promotional content, nurture your leads by offering value your audience can use. Think about your target market and the common problems they experience…whether it relates to your industry or not. Share resources or give tips on how they can overcome them. They will see your coffee shop in a whole new light!
#3. Ramp up Your Instagram Strategy
Instagram is one of the fastest growing social networks, currently boasting 800 million users (Source: Smart Insights). It's an ideal platform for attracting new followers and customers to your coffee brand while showcasing your creative side.
Therefore, use these tips to amplify your Instagram strategy in your coffee shop marketing:
- Hashtags are king on Instagram! If you're not already using them, be sure to include popular and industry-related ones in your content. You can use tools like Hashtagify.me to find relevant ones and drive new followers to your page
- Be responsive. Remember this is social. Replying back to comments and reposting other's content is a sure way to maintain engagement on Instagram. It also humanizes your brand, making you more relatable and personable
- Share useful content. How-to videos and motivational posts are a hit on social media. Leverage them to your advantage while offering value to your audience
- Make sure your visuals are high-quality as they perform better on Instagram
- Be consistent. If you can only post twice a day, maintain that cadence for improved engagement
#4. leverage Interactive Content
In 2018, it's also important to remember that consumers are not interacting the same way with content as they had in the past. Techniques like blogging and social posts still work, yet followers are seeking more engaging experiences. Additionally, offering multiple ways for people to consume your content allows you to reach a bigger audience.
That's where interactive content comes to play. Formats such as quizzes, assessments, surveys, and polls are excellent ways to entertain and engage your followers. Even as a coffee shop, you can think of creative ideas where you can leverage interactive content in your marketing strategy.
For example, create a quiz using interactive content tools like Apester where users discover their "Coffee Personality Type." Or, build a poll asking social media followers about their favorite coffee or specialty tea. Finally, you could develop a survey to find out more about your consumers and what they want to improve your own customer initiatives.
The options are endless with interactive content.
#5. User-Generated Content Sells!
User-generated content is one of the most persuasive forms of content in marketing. Your customers' comments, selfies with your products, testimonials, and videos provide you with valuable content to implement in your coffee shop marketing. Social proof and reviews sell.
In fact, the Nielsen Consumer Trust Index shares that 92% of consumers trust organic, user-generated content more than they trust traditional advertising. This plays a huge role in generating buzz on social media and getting more people in your shop!
With that prefaced, encourage your customers to leave positive reviews on your Facebook Business Page, Yelp, and Google. Make it easy by sending a direct link where they can simply click and write. Or, consider hosting a contest where each participant shares a social media post about their experience with your brand.
The key is to collect as much user-generated content as possible to amplify your overall digital marketing strategy.
Implementing these tactics in your coffee shop marketing plan will position you well in 2018. It's important to continuously test your efforts so you can keep what's working and modify what isn't. With consistency, you'll create a winning strategy that keeps people connected to your brand online and drives new customers through your doors.