Effective marketing is essential for the success of any business. It is what allows you to gain visibility in the marketplace and promote to your guests so you can maintain a loyal customer base while attracting new patrons. Despite the numerous digital marketing tools available today, email marketing continues to be the leader when it comes to marketing ROI.

Using the Wi-Fi access point(s) at your place of business, along with a quality WiFi marketing and analytics platform, can be a powerful way to accelerate the growth of your email database and the ROI of your email marketing campaigns.

In a world dominated by social media and internet advertising, some marketers may be wondering if email is as relevant as it has been in the past. After all, it seems as if Facebook, Twitter and Instagram are the leading marketing channels of choice in 2019.

If you are currently running email marketing campaigns, there’s nothing to worry about. Surprising to some, email continues to prove itself a more-than-worthy option, and one in which you should consider placing a nice portion of your marketing resources.

Email has always been an effective way to reach clients and potential customers. Even amidst the chaos of all the Tweets and Facebook posts and Instagram pictures, email continues to be one of the most consistently dependable ways for companies to communicate with customers and prospects.

A 40-year-old father of three who gets an email from a restaurant that is clearly aimed at attracting the 20-something hipster crowd.

You've done all the work to gather information to use email to get your customers coming back again and again. You may have gotten their email addresses a number of ways. If you collected the addresses through your free Wi-Fi or social media accounts, you probably already know a lot of things about your customers, including things like their: name; address; gender; educational level; marital status; income; and more. You would like to send personalized emails, but it seems like too much work. Don't worry. It's not. Here are simple ways to send personalized emails in far less time. 

With so many emails flooding your customers’ inboxes, relevant, useful content is the name of the game. Remember, you’re not just competing with other restaurants: You’re competing with co-workers, friends, moms, and overzealous pet-owner friends who send emails from the dog (just me?).

Social media is rapidly overtaking traditional methods of marketing, serving as an all-in-one vessel to advertise to, and communicate directly with, new and existing consumers in the same breath. However, with 4.3 billion e-mail accounts worldwide, building an e-mail campaign is a smart and relatively uncomplicated way to keep customers in the loop. Before launching your first e-mail campaign, take some steps to secure a measure of success.

Remember those business-card-filled fishbowls that used to sit on every reception counter? They were a great way to gain leads — before the digital revolution, that is. See how you can create your own lead-generating digital fishbowl by offering Wi-Fi on-site.

A little competition can be a good thing. It can inspire, motivate and encourage forward momentum for all parties involved.

In terms of business strategy, it keeps everybody on their toes, and helps companies avoid stagnation. Knowing full well customers have numerous options, business owners must understand it's essential to evolve and adapt to current market trends.