You've been considering the idea of offering free Wi-Fi to your customers, but is it worth it? Read on for five simple ways you can use Wi-Fi to better connect with your customers!
Facebook, Twitter, SnapChat, Instagram, Pinterest, Reddit...you have no shortage of tools to use to keep in close contact with your customers. But sometimes, having that many platforms makes it harder than ever. To keep your customers coming back, you don't necessarily need to be an expert in all the latest platforms. You just have to pick your favorites, find your tribe on those favorites, and keep current. At the end of the day, all that any of us want is simplicity.
Think that offering your customers free Wi-Fi is a drain on your company? Think again. There are reasons that the biggest businesses offer free Wi-Fi as a rule.
One of the most effective digital marketing tools remains e-mail marketing. Unlike other methods, e-mail marketing allows companies to contact people who have an interest in their product or service directly, and in a place that they are actively engaged. Website ads and social media posts are often glossed over, whereas an e-mail grabs a user's attention.