The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Restaurant Customer Attrition in 2020: Identify and Prevent

Posted by Dan Amato on Jan 17, 2020 5:16:49 PM


Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to return. This is known as customer attrition, or customer churn, and it should be kept under close watch.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Improving ROI With WiFi-Collected Customer Profiles

Posted by Nellie Weiss on Jan 2, 2020 9:30:36 AM

Establishments like retail stores and restaurants have always had a tough time authenticating the ROI of their online and offline marketing campaigns. This has given online ecommerce companies an advantage over brick-and-mortar businesses for years.

Recently, however, WiFi analytics and marketing platforms have leveled the playing field, allowing physical locations to collect real-time tangible campaign data from actual customers. More importantly, when used properly, this data can provide a significant return on investment.

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Tags: Restaurant Marketing, Customer Segmentation, Customer Profiles, WiFi Analytics

Location Analytics for Improved Restaurant Marketing & Operations

Posted by Edward Kennedy on Dec 18, 2019 8:30:00 AM

If your location-based marketing campaign doesn't incorporate location analytics collected through wifi access points, you are missing a huge opportunity to improve the return on investment of your marketing dollars. Likewise, restaurant operations can be greatly improved, and measured, using location analytics.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

The Importance of Customer Loyalty in 2020

Posted by Allen Graves on Dec 11, 2019 8:36:00 AM

Why are loyal customers important?  It seems like an easy question to answer, but not all restaurant owners and operators understand how costly it is to lose, and then have to replace, their customers.  Plus, companies may be doing irreparable harm to their brand if they aren’t recognizing why customers aren’t loyal to their brand.  

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Tags: Customer Loyalty, Restaurant Marketing, WiFi Marketing, WiFi Analytics

Using WiFi Analytics for Improved ROI and Restaurant Operations

Posted by Nellie Weiss on Dec 4, 2019 8:34:00 AM

For restaurant and retail owners and operators, there are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires.

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Tags: Restaurant Marketing, Customer Segmentation, Customer Profiles, WiFi Marketing, WiFi Analytics

Using WiFi Analytics for Content Marketing

Posted by Dan Amato on Nov 13, 2019 8:34:00 AM

This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers who are ready to spend a great deal of money.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

The Power of Customer Data in Marketing

Posted by Allen Graves on Oct 23, 2019 8:30:00 AM

There are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires. 

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Are Your Customers Ghosting You? Here’s How to Get Them Back

Posted by Dan Amato on Oct 16, 2019 8:30:00 AM

Your loyal customers are the lifeblood of your business. So, when a customer changes their routine and stops visiting your place of business, will you know? And do you have a system in place to entice them to come back?

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Tags: Consumer Behavior, Customer Loyalty, Restaurant Marketing, WiFi Marketing, WiFi Analytics

Marketing Personalization: Standing Out In a Crowded Marketplace

Posted by Jonah Babnick on Oct 2, 2019 8:18:00 AM

When it comes to successful marketing in today’s brick-and-mortar environment, personalization is the key to unlocking amazing results. Today’s consumer is blanketed with advertising from countless online and offline channels. To stand out, marketing messages need to be personalized and targeted to specific demographics and customer personas.

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Tags: Restaurant Marketing, Email Marketing, WiFi Marketing, WiFi Analytics

Customer Segmentation for More Engaging Email Marketing

Posted by Jonah Babnick on Sep 18, 2019 8:12:00 AM

Personalization of email marketing messages is crucial in today's ever-evolving marketplace. Personalization refers to using customer data to create much more effective email content because it can be tailored for each individual or each customer persona.

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Tags: Customer Segmentation, Email Marketing, WiFi Marketing, WiFi Analytics

WiFi Marketing Practices for Restaurants and Retail Straight to Your Inbox!

Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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