A little competition can be a good thing. It can inspire, motivate and encourage forward momentum for all parties involved. In terms of restaurant marketing strategy, it keeps everybody on their toes and helps companies avoid many types of stagnation. Knowing that today’s restaurant patrons have numerous options, restaurateurs must understand it's essential to evolve and adapt to current market trends.
In today’s hyper-competitive restaurant industry, restaurateurs and marketers are always searching for an effective way to gain a competitive advantage without breaking the bank. That means finding a way to fully maximize the ROI of their marketing campaigns.
According to a study from Mailchimp, marketing email recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. And an article from CMO.com stated that targeted promotions are, on average, almost twice as effective as non-targeted ones. Mailchimp also noted that email open rates are 14.31% higher in segmented campaigns.
Study after study has revealed that marketing is much more effective when different messages are targeted to specific customer segments, rather than sending a single message to an entire customer base. To do this, marketers need one very important thing – accurate and comprehensive market research data.
If you're a restaurant owner or marketer looking for ways to acquire new customers and increase repeat customer visits at your restaurant, you know it can be an ongoing challenge. It's not hard to run out of new restaurant marketing ideas, and it's not always easy to filter through new technology to find the tools that can help make your marketing campaigns more efficient.
It’s no secret that your loyal customers are the lifeblood of your business. So when a customer changes their habit of visiting your establishment, do you have a way of knowing? Can you entice them to come back?
There is an enormous amount of competition in the restaurant industry, and it doesn't take much to shift a customer’s routine. That change in routine can result in a customer who is at-risk of churning shifting into a fully-churned customer. When it comes down to brass tacks, if your customer isn't dining at your establishment, they are dining somewhere else.
Fortunately, there are solutions to help restaurateurs know when a customer is at-risk for churning. With these solutions, you can reconnect with your customer before their loyalty shifts to your competition. Perhaps the best way to understand customer behavior is by utilizing a WiFi marketing and analytics platform.
When executing effective brick-and-mortar offline marketing campaigns, WiFi analytics can be the missing link that marketers have been searching for. This is especially the case for restaurants, coffee shops and other retail locations.
Marketers know that to succeed in today’s marketplace, campaigns must be built upon accurate, comprehensive data about your customers. The problem for most marketers lies in exactly how to gather the necessary data and then arrange it into useable customer profiles.
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The competition in today’s offline marketplace is fierce. Brick-and-mortar businesses like restaurants and retail establishments are in a constant struggle to stay ahead of their competition, and presence analytics can provide them with a huge advantage. This technology is literally changing the way brick-and-mortar businesses are thinking about marketing.
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“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” — Sir Arthur Conan Doyle, physician, author
The most effective marketing campaigns are built on solid, reliable data. For brick-and-mortar marketing campaigns, WiFi analytics can bring you exactly the type of data you need.
Is mobile technology worth the money and time for restaurant owners to invest in? Well, consider a 2018 Pew Research Survey that shows 94% of adults aged 18-29 in the United States own a smartphone. In addition, 89% of smartphone users are 30-49. If you are going to reach them, you must reach them through the device they use the most: their smartphone. The same survey showed that 49% of Millennials prefer a digital restaurant receipt to a paper receipt. That age group is the most opinionated, adept, and engaged group of mobile users anywhere. Here are six reasons why mobile technology is worth the effort for restaurant owners.
As a business owner, it's important to understand who your customers really are. After all, without them your business wouldn't exist. For this reason, it's integral that you are able to meet the demands of your customers to achieve a competitive advantage. One of the best ways to do this is by collecting customer data.
Customers are spending an increasing amount of time online and because of that, the options of gathering customer data have advanced beyond measure. Collecting this data will not only help you build a loyal base of customers, but will assist in attracting potential new customers as well. Here's why collecting customer data is essential to your business.
Just as quickly as customer’s taste buds change, customer expectations are changing, too. Restaurant marketers are faced with challenges in increasing customer loyalty as well as differentiating among competition. Check out these stats to learn about the state of restaurant marketing and where to focus your efforts in 2018.