One of the best tools available to restaurant owners are online review sites. More and more these days, people are turning to sites like TripAdvisor and Yelp! to help them decide which restaurants they go to. Having a good rating on one of these sites could be the difference between bringing in a large amount of new customers or having your numbers shrink.
But in terms of marketing, there isn't much you can do to improve your standing. For instance, with your SEO strategy, there are things you can do to improve your standing within search engines. But with review sites, it all comes down to how well you serve your customers. That being said, the more reviews you can gather, the better. To do this, there are a few proven strategies you can try, that will encourage more people to leave a review on sites like TripAdvisor, and ultimately bring in more customers.