The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Return Rate: Metrics from a Second Store Visit

Posted by Edward Kennedy on Oct 28, 2017 12:00:00 PM

While it's always exciting to realize you had a first-time customer in your shop, it's even more gratifying when they return. This begs the question: how do you really know if they're visiting for a second time?

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Tags: WiFi Analytics

Customer Visit Times: When Do Your Customers Visit Your Business?

Posted by Edward Kennedy on Oct 20, 2017 12:00:00 PM

When you're busy running a business, it may appear at first glance that you're always experiencing the same customer visitation rates on a daily basis. In reality, it probably varies more than you think, and it's impossible to measure your peak visitor times without quality technology.

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Tags: WiFi Marketing, WiFi Analytics

Data Analysis is Retail’s Crystal Ball to Increase Holiday Sales

Posted by William R. Wilson on Oct 4, 2017 5:09:00 PM

Every year the National Retail Federation (NRF) publishes its annual “Holiday Planning Playbook,” which is the retail sector’s guide to understanding key lessons from the previous holiday season and how it will impact consumers in the upcoming run up to the holidays. The NRF surveys over 2,000 holiday shoppers to understand their experiences and behavior during the previous holiday season and what they expect from retailers moving forward. Along with data highlighting consumer expectations, the report provides suggestions for retailers to consider when planning for the season.

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Tags: Retail Marketing, WiFi Analytics

Benefits to Understanding Customer Lifetime Value

Posted by Jody Raines on Sep 6, 2017 9:56:31 AM

In the highly competitive and fast changing food service industry, customer lifetime value (CLV) is of immense importance to the bottom line. Obviously, losing high CLV customers and maintaining low CLV customers at their current level of spending would be bad for business. Understanding this makes it possible for you to adjust your approach to both groups by finding new ways to hold on to more profitable customers, while maybe also turning those low CLV customers into big spenders.

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Tags: WiFi Marketing, WiFi Analytics

Managed Wi-Fi and Automated Marketing Tools: data is power

Posted by Jody Raines on Aug 31, 2017 10:24:50 AM

Good business intelligence is a hot subject in every market sector of business, but it's really only as good as the data you have and understanding what it means. If you have any experience with big data, you already know there's such a thing as both good and bad data.  It's also important to understand what data is actionable and how to use it.

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Tags: Consumer Behavior, WiFi Marketing, WiFi Analytics

How to Gather Consumer Insight For Master Planned Communities

Posted by Jody Raines on Aug 29, 2017 4:21:47 PM

Consumers visiting your Master planned community may or may not visit your Welcome Center,   When they go directly to the models, you may not know, unless their unique signature or MAC address of their cell phone gives them away.  Monitoring these visits, through your captive Wi-Fi portal can give some tremendous insight into consumer behavior. But just having that data may not be enough.  One of the biggest challenges you may encounter when gathering customer data is attempting to make sense of it all. If you're still using other methods through a POS to capture basic customer data, much of the information isn't very thorough, or it's difficult to interpret.

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Tags: WiFi Analytics

How Family Entertainment Centers Can Leverage Wi-Fi Marketing

Posted by Jody Raines on Aug 8, 2017 11:13:31 AM

If you operate an entertainment center (perhaps a bowling alley), you likely provide free Wi-Fi services to all your customers to stay competitive and offer convenience. However, did you know you can use the Wi-Fi you're offering as a tool to gather data on your customers?

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Tags: WiFi Marketing, WiFi Analytics

How to Generate New Restaurant Marketing Ideas: Wi-Fi Analytics Data

Posted by Jody Raines on Aug 2, 2017 3:24:32 PM

Whether you're the restaurant owner or a professional marketer coming up with new ways to bring new customers and repeat customers into your restaurant chain represents an ongoing challenge. It's easy to run out of new marketing ideas, and it's not always easy to filter through new technology to find the tools that can help make your marketing campaigns more efficient. There are he only so many times you can push the same five or six promotion types before the novelty wears off for your customers, and sending out offers that are not personalized or timely may lead to reduced open rates.  The most dangerous thing for a marketer is relying on old ways of doing things and stagnating. 

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Tags: WiFi Analytics

Top 4 Benefits of Predictive Analytics Tools for Retail

Posted by Jody Raines on Jul 27, 2017 1:51:58 PM

Operating a retail business can sometimes feel like leading an army during wartime. You pass long periods of relatively little activity and your troops face intense boredom. Suddenly, a peak holiday weekend hits and the line is out the door and around the block. Madness ensues, and the boredom is broken in the worst way.

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Tags: WiFi Analytics

New Bloom Intelligence Platform Feature: Traffic Prediction

Posted by Robin Johnston on Jul 20, 2017 2:00:00 PM

How you tried to find a metrics platform predicting what your foot traffic is in your brick-and-mortar store?  Chances are, you haven't found a good one, or at least one predicting foot traffic days ahead.

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Tags: WiFi Marketing, WiFi Analytics

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Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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