The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Using WiFi Marketing Automation to Slash Customer Attrition Rates

Posted by Nellie Weiss on Jul 10, 2019 8:32:00 AM

It’s common knowledge among business owners and marketers that keeping your current customers coming back through the door is much more efficient and less costly than acquiring new customers. In today’s competitive environment, consumers have more options than they can choose from. This is why restaurateurs and retail store owners should be concerned with not only attracting new customers, but keeping the ones that they already have.

Customer attrition is a natural occurrence in any business. No matter what you do, some customers will simply not return to your place of business. Whether this is a fault of your own or not, it is important to establish and execute an ongoing, measurable strategy to reduce customer attrition.  

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Tags: WiFi Marketing, WiFi Analytics

Increasing Revenue Using Your POS System with WiFi Marketing

Posted by Allen Graves on May 8, 2019 8:22:00 AM

WiFi marketing & analytics are making a huge impact on brick-and-mortar revenue, customer engagement and satisfaction. Using guest WiFi access points, businesses can collect customers names, contact information, and demographics while measuring their behavior data at the location. The data can be used to create targeted remarketing campaigns to influence customers, increasing their visit frequency and spend, and you can measure their satisfaction in real time.

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Tags: WiFi Marketing, WiFi Analytics

5 Ways to Help Prevent Customer Churn

Posted by Dan Amato on Apr 24, 2019 8:08:00 AM

Many restaurants and coffee shops focus mainly on increasing sales and the customers’ dining experience, giving less consideration to the importance of making sure that their customers remain their customers. Moreover, most owners and operators do not have an accurate way to measure their customer churn rate and keep it in check.

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Tags: WiFi Marketing, WiFi Analytics

Refine your Marketing Strategy Using WiFi Analytics

Posted by Jacob Downing on Apr 10, 2019 7:36:00 AM

Marketing and business technology solutions continue to advance at a rapid pace. Today’s marketers are enjoying an excess of tools and solutions to utilize when creating, executing and measuring their multi-channel marketing campaigns.

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Tags: WiFi Marketing, WiFi Analytics

Using Wi-Fi Analytics to Analyze First-Time Restaurant Visitors

Posted by Dan Amato on Mar 27, 2019 8:36:00 AM

There's nothing more gratifying for business owners than seeing a first-time visitor come through the door. Yet, how do you know if he or she is truly a first-time customer? Can you really know whether a person who walks into your restaurant has previously visited one of your stores?

Even if you use video cameras to capture who comes into your store, you won't always know every action a new visitor might take. Many of these customers make decisions videos can't always discern. While video can count foot traffic, how will you identify specific behaviors.

Here, we take a look at how WiFi analytics technology can help you better understand your first-time visitors and how to observe and shape their behavior over time with data-driven WiFi marketing.

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Tags: WiFi Marketing, WiFi Analytics

Using WiFi to Engage Your Loyal Restaurant Customers

Posted by Dan Amato on Mar 13, 2019 8:33:00 AM

A little competition can be a good thing. It can inspire, motivate and encourage forward momentum for all parties involved. In terms of restaurant marketing strategy, it keeps everybody on their toes and helps companies avoid many types of stagnation. Knowing that today’s restaurant patrons have numerous options, restaurateurs must understand it's essential to evolve and adapt to current market trends.

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Tags: WiFi Marketing, WiFi Analytics

Restaurant Marketing Ideas for 2019

Posted by Dan Amato on Feb 26, 2019 3:05:07 PM

If you're a restaurant owner or marketer looking for ways to acquire new customers and increase repeat customer visits at your restaurant, you know it can be an ongoing challenge. It's not hard to run out of new restaurant marketing ideas, and it's not always easy to filter through new technology to find the tools that can help make your marketing campaigns more efficient.

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Tags: WiFi Marketing, WiFi Analytics

Engaging Restaurant Customers Who Are at Risk of Churning

Posted by Jacob Downing on Feb 20, 2019 7:46:00 AM

It’s no secret that your loyal customers are the lifeblood of your business. So when a customer changes their habit of visiting your establishment, do you have a way of knowing?  Can you entice them to come back?

There is an enormous amount of competition in the restaurant industry, and it doesn't take much to shift a customer’s routine. That change in routine can result in a customer who is at-risk of churning shifting into a fully-churned customer. When it comes down to brass tacks, if your customer isn't dining at your establishment, they are dining somewhere else.

Fortunately, there are solutions to help restaurateurs know when a customer is at-risk for churning. With these solutions, you can reconnect with your customer before their loyalty shifts to your competition. Perhaps the best way to understand customer behavior is by utilizing a WiFi marketing and analytics platform.

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Tags: WiFi Marketing, WiFi Analytics

Valentine’s Day Promotion Ideas For Your Restaurant

Posted by Jacob Downing on Feb 6, 2019 8:12:00 AM

Valentine’s Day is one of the biggest consumer spending holidays of the year in the United States, and restaurants typically receive a very large portion of the revenue. In 2018, consumers spent a record $19.6 million, and according to Forbes.com, spending an evening together was the second highest spending category in 2018, second only to spending on jewelry and almost twice as much as spending on flowers.

No matter what type of restaurant you’re operating, Valentine’s Day can be a great post-holiday boost for restaurant sales. Here are some tips to help you make the most of Valentine’s Day at your restaurant.

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Tags: WiFi Marketing

5 Coffee Shop Marketing Tactics You Need to Implement in 2019

Posted by Robin Johnston on Jan 3, 2019 11:17:33 AM

Are you developing your coffee shop marketing plan for 2019?

As we begin a new year, remaining keen on what's working now in digital marketing is key to staying current in your strategy. Since most – if not all – of your customers are using the internet to shop, socialize and connect, it's important to show up when they're looking to engage with you.

We've put together some top tactics you need to implement this year in your coffee shop marketing strategy.

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Tags: Restaurant Marketing, WiFi Marketing

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Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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