The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Use Customer Ratings and Reviews to Improve Your Business

Posted by Allen Graves on Nov 20, 2019 8:34:00 AM

Customer ratings and reviews can have a significant impact on your retail or restaurant business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience. They allow you to recognize specific things that customers love about your business, as well as those that need improvement.

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Tags: Ratings and Reviews, WiFi Marketing

Using WiFi Analytics for Content Marketing

Posted by Dan Amato on Nov 13, 2019 8:34:00 AM

This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers who are ready to spend a great deal of money.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Content Marketing with Email for Restaurant Marketers

Posted by Nellie Weiss on Nov 6, 2019 8:30:00 AM

If you’re in search of a way to build brick-and-mortar customer loyalty and establish a strong customer following, it can help to put on your thinking cap and look at some of the ways other companies have realized success.

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Tags: Restaurant Marketing, WiFi Marketing

Content Marketing Tips For Restaurants in 2020

Posted by Allen Graves on Oct 30, 2019 8:32:00 AM

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful marketing strategy began long before the idea of the World Wide Web was even conceived.

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Tags: Restaurant Marketing, WiFi Marketing

The Power of Customer Data in Marketing

Posted by Allen Graves on Oct 23, 2019 8:30:00 AM

There are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires. 

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Are Your Customers Ghosting You? Here’s How to Get Them Back

Posted by Dan Amato on Oct 16, 2019 8:30:00 AM

Your loyal customers are the lifeblood of your business. So, when a customer changes their routine and stops visiting your place of business, will you know? And do you have a system in place to entice them to come back?

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Tags: Consumer Behavior, Customer Loyalty, Restaurant Marketing, WiFi Marketing, WiFi Analytics

FREE WEBINAR: Improve Marketing Results with Segmentation & Personalization

Posted by Allen Graves on Oct 9, 2019 8:30:00 AM
Join us for a free webinar on Thursday, October 17th, 2019 at 2pm!

Click here to register!

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Tags: Bloom Intelligence, Customer Segmentation, WiFi Marketing, WiFi Analytics

Marketing Personalization: Standing Out In a Crowded Marketplace

Posted by Jonah Babnick on Oct 2, 2019 8:18:00 AM

When it comes to successful marketing in today’s brick-and-mortar environment, personalization is the key to unlocking amazing results. Today’s consumer is blanketed with advertising from countless online and offline channels. To stand out, marketing messages need to be personalized and targeted to specific demographics and customer personas.

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Tags: Restaurant Marketing, Email Marketing, WiFi Marketing, WiFi Analytics

Restaurant Marketing Ideas, Tips & Tricks for Halloween

Posted by Jonah Babnick on Sep 25, 2019 8:24:00 AM

Halloween is quickly approaching, and savvy restaurant marketing professionals are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existing restaurant customers, they can bring new ones in.

If you haven’t made plans yet, now is the time to get started. Here are some great Halloween restaurant marketing and promotion ideas that are sure to get you, your customers and your staff in the spirit!

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Tags: Restaurant Marketing, WiFi Marketing

Customer Segmentation for More Engaging Email Marketing

Posted by Jonah Babnick on Sep 18, 2019 8:12:00 AM

Personalization of email marketing messages is crucial in today's ever-evolving marketplace. Personalization refers to using customer data to create much more effective email content because it can be tailored for each individual or each customer persona.

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Tags: Customer Segmentation, Email Marketing, WiFi Marketing, WiFi Analytics

WiFi Marketing Practices for Restaurants and Retail Straight to Your Inbox!

Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

  • How to use social WiFi to understand your customers and affect customer buying behavior,
  • Restaurant and retail marketing best practices,
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