The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Restaurant Customer Attrition in 2020: Identify and Prevent

Posted by Dan Amato on Jan 17, 2020 5:16:49 PM

Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to return. This is known as customer attrition, or customer churn, and it should be kept under close watch.

Read More

Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Using Customer Ratings to Improve Your Restaurant Business In 2020

Posted by Allen Graves on Jan 8, 2020 11:34:42 AM

Positive customer ratings and reviews can be one of the most valuable and powerful customer acquisition and marketing tools for your restaurant business. If you’re ignoring your ratings and reviews, take a look at our post, Why Every Restaurant Should Care About Customer Ratings, to discover the potential revenue you’re undoubtedly leaving on the table.

Read More

Tags: Restaurant Marketing, Ratings and Reviews, WiFi Marketing

Location Analytics for Improved Restaurant Marketing & Operations

Posted by Edward Kennedy on Dec 18, 2019 8:30:00 AM

If your location-based marketing campaign doesn't incorporate location analytics collected through wifi access points, you are missing a huge opportunity to improve the return on investment of your marketing dollars. Likewise, restaurant operations can be greatly improved, and measured, using location analytics.

Read More

Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

The Importance of Customer Loyalty in 2020

Posted by Allen Graves on Dec 11, 2019 8:36:00 AM

Why are loyal customers important?  It seems like an easy question to answer, but not all restaurant owners and operators understand how costly it is to lose, and then have to replace, their customers.  Plus, companies may be doing irreparable harm to their brand if they aren’t recognizing why customers aren’t loyal to their brand.  

Read More

Tags: Customer Loyalty, Restaurant Marketing, WiFi Marketing, WiFi Analytics

5 Coffee Shop Marketing Tactics You Need to Implement in 2020

Posted by Robin Johnston on Dec 6, 2019 11:53:34 AM

Are you developing your coffee shop marketing plan for 2020?

As we begin a new year, remaining keen on what is working now in digital marketing is key to staying current in your strategy. Since most – if not all – of your customers are using the internet to shop, socialize and connect, it is important to be there when they're looking to engage with you.

We've put together some top tactics you need to implement in 2020 in your coffee shop marketing strategy.

Read More

Tags: Restaurant Marketing, WiFi Marketing

Using WiFi Analytics for Improved ROI and Restaurant Operations

Posted by Nellie Weiss on Dec 4, 2019 8:34:00 AM

For restaurant and retail owners and operators, there are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires.

Read More

Tags: Restaurant Marketing, Customer Segmentation, Customer Profiles, WiFi Marketing, WiFi Analytics

Use Customer Ratings and Reviews to Improve Your Business

Posted by Allen Graves on Nov 20, 2019 8:34:00 AM

Customer ratings and reviews can have a significant impact on your retail or restaurant business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience. They allow you to recognize specific things that customers love about your business, as well as those that need improvement.

Read More

Tags: Ratings and Reviews, WiFi Marketing

Using WiFi Analytics for Content Marketing

Posted by Dan Amato on Nov 13, 2019 8:34:00 AM

This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers who are ready to spend a great deal of money.

Read More

Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Content Marketing with Email for Restaurant Marketers

Posted by Nellie Weiss on Nov 6, 2019 8:30:00 AM

If you’re in search of a way to build brick-and-mortar customer loyalty and establish a strong customer following, it can help to put on your thinking cap and look at some of the ways other companies have realized success.

Read More

Tags: Restaurant Marketing, WiFi Marketing

Content Marketing Tips For Restaurants in 2020

Posted by Allen Graves on Oct 30, 2019 8:32:00 AM

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful marketing strategy began long before the idea of the World Wide Web was even conceived.

Read More

Tags: Restaurant Marketing, WiFi Marketing

WiFi Marketing Practices for Restaurants and Retail Straight to Your Inbox!


noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

  • How to use social WiFi to understand your customers and affect customer buying behavior,
  • Restaurant and retail marketing best practices,
  • Bloom Intelligence client case studies, and
  • News and updates about Bloom Intelligence.

Recent Posts