If your location-based marketing campaign doesn't incorporate location analytics collected through wifi access points, you are missing a huge opportunity to improve the return on investment of your marketing dollars. Likewise, restaurant operations can be greatly improved, and measured, using location analytics.
Why are loyal customers important? It seems like an easy question to answer, but not all restaurant owners and operators understand how costly it is to lose, and then have to replace, their customers. Plus, companies may be doing irreparable harm to their brand if they aren’t recognizing why customers aren’t loyal to their brand.
Tags: Customer Loyalty, Restaurant Marketing, WiFi Marketing, WiFi Analytics
Are you developing your coffee shop marketing plan for 2020?
As we begin a new year, remaining keen on what is working now in digital marketing is key to staying current in your strategy. Since most – if not all – of your customers are using the internet to shop, socialize and connect, it is important to be there when they're looking to engage with you.
We've put together some top tactics you need to implement in 2020 in your coffee shop marketing strategy.
For restaurant and retail owners and operators, there are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires.
Tags: Restaurant Marketing, Customer Segmentation, Customer Profiles, WiFi Marketing, WiFi Analytics
Customer ratings and reviews can have a significant impact on your retail or restaurant business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience. They allow you to recognize specific things that customers love about your business, as well as those that need improvement.
This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers who are ready to spend a great deal of money.
If you’re in search of a way to build brick-and-mortar customer loyalty and establish a strong customer following, it can help to put on your thinking cap and look at some of the ways other companies have realized success.
When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful marketing strategy began long before the idea of the World Wide Web was even conceived.
There are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires.
Your loyal customers are the lifeblood of your business. So, when a customer changes their routine and stops visiting your place of business, will you know? And do you have a system in place to entice them to come back?
Tags: Consumer Behavior, Customer Loyalty, Restaurant Marketing, WiFi Marketing, WiFi Analytics