The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

What Is WiFi Marketing?

Posted by Jacob Downing on Nov 21, 2018 7:42:00 AM

"WiFi Marketing is a marketing technique that uses a physical location’s guest WiFi landing pages and access point(s) to collect customers names, contact information and demographics while measuring their behavior data at the location. The data is then used to create targeted remarketing campaigns to influence customers to increase their visit frequency and spend, and measure their satisfaction in real time."

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Tags: WiFi Marketing

Progressive Profiling For WiFi Marketing Success

Posted by Allen Graves on Nov 14, 2018 8:07:00 AM

Customer profiling is a great way to get a detailed portrait of your current customer base to help you make smarter, more effective marketing decisions as you engage your customers on a more personal level. Using customer profiles, your customers can be broken down into segments, or groups, based on certain demographics and behaviors.

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Tags: Customer Profiles, WiFi Marketing

Using WiFi Analytics for Marketing

Posted by Jonah Babnick on Oct 31, 2018 8:04:00 AM

This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers who are ready to spend a great deal of money.

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Tags: WiFi Marketing

Content Marketing for Restaurants

Posted by Allen Graves on Oct 3, 2018 8:07:00 AM

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful marketing strategy began long before the idea of the World Wide Web was even conceived.

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Tags: Restaurant Marketing, WiFi Marketing

Drive Positive ROI & Improved Marketing Results

Posted by Jacob Downing on Sep 19, 2018 8:00:00 AM


“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” — Sir Arthur Conan Doyle, physician, author

The most effective marketing campaigns are built on solid, reliable data. For brick-and-mortar marketing campaigns, WiFi analytics can bring you exactly the type of data you need.

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Tags: WiFi Marketing, WiFi Analytics

The Four Levels of PCI Compliance For Restaurants and Retail

Posted by Jonah Babnick on Jul 24, 2018 8:00:00 AM

With the emphasis on security for all credit and debit card transactions, it’s important for every organization that accepts credit payments to understand the details of Payment Card Industry (PCI) data security standards.

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Tags: WiFi Marketing

Is Mobile Technology Worth the Effort For Restaurants?

Posted by Robin Johnston on Jul 19, 2018 7:00:00 AM

Is mobile technology worth the money and time for restaurant owners to invest in? Well, consider a 2018 Pew Research Survey that shows 94% of adults aged 18-29 in the United States own a smartphone. In addition, 89% of smartphone users are 30-49. If you are going to reach them, you must reach them through the device they use the most: their smartphone. The same survey showed that 49% of Millennials prefer a digital restaurant receipt to a paper receipt. That age group is the most opinionated, adept, and engaged group of mobile users anywhere. Here are six reasons why mobile technology is worth the effort for restaurant owners. 

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Personalized Email Marketing in Less Time? Here's How

Posted by Robin Johnston on Jul 12, 2018 7:00:00 AM

You've done all the work to gather information to use email to get your customers coming back again and again. You may have gotten their email addresses a number of ways. If you collected the addresses through your free Wi-Fi or social media accounts, you probably already know a lot of things about your customers, including things like their: name; address; gender; educational level; marital status; income; and more. You would like to send personalized emails, but it seems like too much work. Don't worry. It's not. Here are simple ways to send personalized emails in far less time. 

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Tags: Email Marketing, WiFi Marketing

How to Make the Most of Your Wi-Fi Login Page

Posted by Robin Johnston on Jun 12, 2018 7:00:00 AM

 

A Wi-Fi login page isn't just an extra step for your customers. It provides your business with a way to gather customer intelligence, personalize experiences, and improve your marketing strategy. But let's back up a bit. What is a Wi-Fi login page and does your business really need one?

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Tags: WiFi Marketing

Why Collecting Customer Data is Essential to your Business

Posted by Robin Johnston on May 30, 2018 7:00:00 AM

As a business owner, it's important to understand who your customers really are. After all, without them your business wouldn't exist. For this reason, it's integral that you are able to meet the demands of your customers to achieve a competitive advantage. One of the best ways to do this is by collecting customer data. 

Customers are spending an increasing amount of time online and because of that, the options of gathering customer data have advanced beyond measure. Collecting this data will not only help you build a loyal base of customers, but will assist in attracting potential new customers as well. Here's why collecting customer data is essential to your business.

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Tags: WiFi Marketing, WiFi Analytics

WiFi Marketing Practices for Restaurants and Retail Straight to Your Inbox!

Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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