The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Content Marketing Tips For Restaurants in 2020

Posted by Allen Graves on Oct 30, 2019 8:32:00 AM

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful marketing strategy began long before the idea of the World Wide Web was even conceived.

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Tags: Restaurant Marketing, WiFi Marketing

The Power of Customer Data in Marketing

Posted by Allen Graves on Oct 23, 2019 8:30:00 AM

There are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires. 

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Are Your Customers Ghosting You? Here’s How to Get Them Back

Posted by Dan Amato on Oct 16, 2019 8:30:00 AM

Your loyal customers are the lifeblood of your business. So, when a customer changes their routine and stops visiting your place of business, will you know? And do you have a system in place to entice them to come back?

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Tags: Consumer Behavior, Customer Loyalty, Restaurant Marketing, WiFi Marketing, WiFi Analytics

Marketing Personalization: Standing Out In a Crowded Marketplace

Posted by Jonah Babnick on Oct 2, 2019 8:18:00 AM

When it comes to successful marketing in today’s brick-and-mortar environment, personalization is the key to unlocking amazing results. Today’s consumer is blanketed with advertising from countless online and offline channels. To stand out, marketing messages need to be personalized and targeted to specific demographics and customer personas.

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Tags: Restaurant Marketing, Email Marketing, WiFi Marketing, WiFi Analytics

Restaurant Marketing Ideas, Tips & Tricks for Halloween

Posted by Jonah Babnick on Sep 25, 2019 8:24:00 AM

Halloween is quickly approaching, and savvy restaurant marketing professionals are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existing restaurant customers, they can bring new ones in.

If you haven’t made plans yet, now is the time to get started. Here are some great Halloween restaurant marketing and promotion ideas that are sure to get you, your customers and your staff in the spirit!

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Tags: Restaurant Marketing, WiFi Marketing

Customer Segmentation for More Engaging Email Marketing

Posted by Jonah Babnick on Sep 18, 2019 8:12:00 AM

Personalization of email marketing messages is crucial in today's ever-evolving marketplace. Personalization refers to using customer data to create much more effective email content because it can be tailored for each individual or each customer persona.

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Tags: Customer Segmentation, Email Marketing, WiFi Marketing, WiFi Analytics

Smart WiFi Marketing: Generational Customer Segmentation

Posted by Allen Graves on Sep 11, 2019 8:36:00 AM

A recent study conducted by The NPD Group, ranked the 8th largest market research company in the world by the AMA Gold Top 50 report, found that Generation Z may soon be giving a large boost to restaurant industry traffic.

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Tags: Customer Segmentation, WiFi Marketing, WiFi Analytics

Improving Restaurant Ratings and Reviews: Creating a Feedback Loop

Posted by Nellie Weiss on Sep 4, 2019 8:38:00 AM

Customer ratings and reviews can have a significant impact on your business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience. They allow you to recognize specific things that customers love, and those that need improvement.

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Tags: Ratings and Reviews, WiFi Marketing

Using Coupons to Entice New and Loyal Customers

Posted by Jonah Babnick on Aug 28, 2019 8:12:00 AM

Coupons are an extremely effective way to influence consumer behavior, but they may not always be the right marketing choice for your business. Before you plan and execute any type of coupon marketing program, it is important to consider your short- and long-term goals. Coupons can be a powerful way to get a new customer in the door, but that visit may not turn a bargain shopper into a loyal patron.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics, Guest WiFi

Why Traditional Restaurant Marketing Isn't Enough

Posted by Dan Amato on Aug 21, 2019 8:28:00 AM

With restaurants failing at astronomically high rates and competition at all-time highs, restaurant owners and operators need to use every weapon in their arsenals to boost sales and protect profits.

Many store owners, marketers and managers are waking up to the possibilities of WiFi marketing. Sometimes referred to as social WiFi, this technology turns the free WiFi connection you’re already offering your customers into a tool that helps you build a huge list of customer profiles and contact information, such as email addresses and phone numbers.

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Tags: WiFi Marketing, WiFi Analytics

WiFi Marketing Practices for Restaurants and Retail Straight to Your Inbox!


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The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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