The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Engaging Restaurant Customers Who Are at Risk of Churning

Posted by Jacob Downing on Feb 20, 2019 7:46:00 AM

It’s no secret that your loyal customers are the lifeblood of your business. So when a customer changes their habit of visiting your establishment, do you have a way of knowing?  Can you entice them to come back?

There is an enormous amount of competition in the restaurant industry, and it doesn't take much to shift a customer’s routine. That change in routine can result in a customer who is at-risk of churning shifting into a fully-churned customer. When it comes down to brass tacks, if your customer isn't dining at your establishment, they are dining somewhere else.

Fortunately, there are solutions to help restaurateurs know when a customer is at-risk for churning. With these solutions, you can reconnect with your customer before their loyalty shifts to your competition. Perhaps the best way to understand customer behavior is by utilizing a WiFi marketing and analytics platform.

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Tags: WiFi Marketing, WiFi Analytics

Valentine’s Day Promotion Ideas For Your Restaurant

Posted by Jacob Downing on Feb 6, 2019 8:12:00 AM

Valentine’s Day is one of the biggest consumer spending holidays of the year in the United States, and restaurants typically receive a very large portion of the revenue. In 2018, consumers spent a record $19.6 million, and according to Forbes.com, spending an evening together was the second highest spending category in 2018, second only to spending on jewelry and almost twice as much as spending on flowers.

No matter what type of restaurant you’re operating, Valentine’s Day can be a great post-holiday boost for restaurant sales. Here are some tips to help you make the most of Valentine’s Day at your restaurant.

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Tags: WiFi Marketing

5 Coffee Shop Marketing Tactics You Need to Implement in 2019

Posted by Robin Johnston on Jan 3, 2019 11:17:33 AM

Are you developing your coffee shop marketing plan for 2019?

As we begin a new year, remaining keen on what's working now in digital marketing is key to staying current in your strategy. Since most – if not all – of your customers are using the internet to shop, socialize and connect, it's important to show up when they're looking to engage with you.

We've put together some top tactics you need to implement this year in your coffee shop marketing strategy.

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Tags: Restaurant Marketing, WiFi Marketing

Key Insights Revealed Using Social Wi-Fi

Posted by Edward Kennedy on Nov 28, 2018 8:10:00 AM

To define creative ways in which social WiFi is a tool that garners invaluable information about the demographic and behavior data of your customers, it is pivotal to first explain the workings of a social WiFi platform.

A Social WiFi Platform is a portal that creates access to your WiFi connection by allowing consumers and clients using smart phones, laptops, and tablets to connect to the internet. In doing so, the platform can measure customer behavior data while collecting valuable customer profile information.

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Tags: WiFi Marketing

What Is WiFi Marketing?

Posted by Jacob Downing on Nov 21, 2018 7:42:00 AM

"WiFi Marketing is a marketing technique that uses a physical location’s guest WiFi landing pages and access point(s) to collect customers names, contact information and demographics while measuring their behavior data at the location. The data is then used to create targeted remarketing campaigns to influence customers to increase their visit frequency and spend, and measure their satisfaction in real time."

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Tags: WiFi Marketing

Progressive Profiling For WiFi Marketing Success

Posted by Allen Graves on Nov 14, 2018 8:07:00 AM

Customer profiling is a great way to get a detailed portrait of your current customer base to help you make smarter, more effective marketing decisions as you engage your customers on a more personal level. Using customer profiles, your customers can be broken down into segments, or groups, based on certain demographics and behaviors.

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Tags: Customer Profiles, WiFi Marketing

Using WiFi Analytics for Marketing

Posted by Jonah Babnick on Oct 31, 2018 8:04:00 AM

This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers who are ready to spend a great deal of money.

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Tags: WiFi Marketing

Content Marketing for Restaurants

Posted by Allen Graves on Oct 3, 2018 8:07:00 AM

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful marketing strategy began long before the idea of the World Wide Web was even conceived.

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Tags: Restaurant Marketing, WiFi Marketing

Drive Positive ROI & Improved Marketing Results

Posted by Jacob Downing on Sep 19, 2018 8:00:00 AM


“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” — Sir Arthur Conan Doyle, physician, author

The most effective marketing campaigns are built on solid, reliable data. For brick-and-mortar marketing campaigns, WiFi analytics can bring you exactly the type of data you need.

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Tags: WiFi Marketing, WiFi Analytics

The Four Levels of PCI Compliance For Restaurants and Retail

Posted by Jonah Babnick on Jul 24, 2018 8:00:00 AM

With the emphasis on security for all credit and debit card transactions, it’s important for every organization that accepts credit payments to understand the details of Payment Card Industry (PCI) data security standards.

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Tags: WiFi Marketing

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Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

  • How to use social WiFi to understand your customers and affect customer buying behavior,
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