The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Why Collecting Customer Data is Essential to your Business

Posted by Robin Johnston on May 30, 2018 7:00:00 AM

As a business owner, it's important to understand who your customers really are. After all, without them your business wouldn't exist. For this reason, it's integral that you are able to meet the demands of your customers to achieve a competitive advantage. One of the best ways to do this is by collecting customer data. 

Customers are spending an increasing amount of time online and because of that, the options of gathering customer data have advanced beyond measure. Collecting this data will not only help you build a loyal base of customers, but will assist in attracting potential new customers as well. Here's why collecting customer data is essential to your business.

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Tags: WiFi Marketing, WiFi Analytics

WiFi Marketing: Keys to Getting Buy-In from Your Boss

Posted by Robin Johnston on Mar 15, 2018 7:00:00 AM

WiFi Marketing- Keys to Getting Buy-In from Your Boss.jpg

If your boss is pressuring you yet again with the same old mantra - "We need a new approach. We need to bring in new customers!" Then you have come to the right place. I'll give you the insider tips that you need so you can get buy-in from your boss to start using WiFi Marketing in your business.

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Tags: WiFi Marketing

[INFOGRAPHIC] Restaurant Marketing by the Numbers in 2018

Posted by Robin Johnston on Mar 5, 2018 4:16:27 PM

Just as quickly as customer’s taste buds change, customer expectations are changing, too. Restaurant marketers are faced with challenges in increasing customer loyalty as well as differentiating among competition. Check out these stats to learn about the state of restaurant marketing and where to focus your efforts in 2018. 

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Benefits of Connecting Your POS to a Wi-Fi Marketing System

Posted by Robin Johnston on Mar 1, 2018 7:00:00 AM

For any business, information is power. The more information you have -- about customers, competitors, products -- the better decisions you can make. A good business owner is always looking for ways to gain more information, and for better ways to implement it. One such way to do this is by connecting your Point-of-sale (POS) equipment to your Wi-Fi marketing software. 

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Tags: Restaurant Marketing, Retail Marketing, WiFi Marketing, Guest WiFi

How to Get Reviews on TripAdvisor for Your Restaurant

Posted by Robin Johnston on Feb 15, 2018 7:00:00 AM

One of the best tools available to restaurant owners are online review sites. More and more these days, people are turning to sites like TripAdvisor and Yelp! to help them decide which restaurants they go to. Having a good rating on one of these sites could be the difference between bringing in a large amount of new customers or having your numbers shrink. 

But in terms of marketing, there isn't much you can do to improve your standing. For instance, with your SEO strategy, there are things you can do to improve your standing within search engines. But with review sites, it all comes down to how well you serve your customers. That being said, the more reviews you can gather, the better. To do this, there are a few proven strategies you can try, that will encourage more people to leave a review on sites like TripAdvisor, and ultimately bring in more customers. 

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

How to Leverage Personalized Marketing for Your Restaurant

Posted by Robin Johnston on Jan 18, 2018 7:00:00 AM

You are the owner of a local coffee shop.  One of your best customers comes in daily and orders their usual beverage. This customer also tends to order the daily breakfast special that your store promotes. About once a week, this customer also brings a colleague or friend with them.  That colleague or friend has now started coming on their own, although they order items that they like from your shop.  

This customer - your best customer - initially came to your shop because they drive by the shop daily on the way to work. This customer noticed the "free Wi-Fi," advertisement outside the store, and figured a cup of coffee and some time to browse the web before work would be a good way to start their day. Upon walking into the store, they were prompted to sign in on your landing page in order to connect to the free Wi-Fi. The landing page promoted that this customer would receive a free cup of coffee for liking your store's Facebook page. The customer enjoyed the food and experience so much, that they returned.  This time - and every time they visit since - they check their location in on Facebook as being at your shop. Their friends and colleagues notice this, ask the customer, and are invited to tag along. 

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Tags: Restaurant Marketing, WiFi Marketing

Average Dwell Time Numbers Reveal Valuable Insights

Posted by Edward Kennedy on Nov 21, 2017 4:00:00 PM

We spend a great deal of time and effort courting customers. Resources, finances and considerable thought goes into how to attract, draw and eventually convert those visitors into loyal customers. However, we may not be spending enough time evaluating how long visitors dwell on property.

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Tags: WiFi Marketing, WiFi Analytics

Customer Visit Times: When Do Your Customers Visit Your Business?

Posted by Edward Kennedy on Oct 20, 2017 12:00:00 PM

When you're busy running a business, it may appear at first glance that you're always experiencing the same customer visitation rates on a daily basis. In reality, it probably varies more than you think, and it's impossible to measure your peak visitor times without quality technology.

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Tags: WiFi Marketing, WiFi Analytics

Measuring Consumer Behavior with Wi-Fi Sensor Technology

Posted by Edward Kennedy on Oct 12, 2017 12:30:00 PM

Trying to measure consumer behavior on a daily basis is often impossible without using a variety technologies to accumulate data. While you've perhaps invested in data-tracking tools and maybe even video, simultaneously deciphering all of these metrics can create a confusing picture on what customers do.

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Tags: WiFi Marketing

How "Free" Wi-Fi Boosts Restaurant Business.

Posted by Jody Raines on Sep 30, 2017 1:04:00 PM

In a time where connectivity rules the day and data plans are the most valuable part of a cell phone package, a 'free wi-fi' sign is like a glowing beacon for the device-connected population. In many cases, you don't even need a sign because the devices themselves can scan for free Wi-Fi and lead customers straight through your door. Why? Because you're giving them the online access they crave without eating into their precious on-the-go data plans. Customers love Wi-Fi.  And many of them rely on it to support their mobile information-era lifestyles. If your restaurant boasts a free Wi-Fi network, you'll start to see more than just your regulars and a few walk-ins each day. In fact, you're very likely to gain an entirely new kind of regulars and walk-ins alike as people follow their phones (and noses) to your comfy seats, delicious food, and wonderfully free data access.

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Tags: WiFi Marketing

WiFi Marketing Practices for Restaurants and Retail Straight to Your Inbox!


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