How Your Social Wifi Solution Helps Operations Managers & Marketers

Posted by Robin Johnston on Jul 26, 2017 3:43:32 PM
Robin Johnston

Perhaps you've used analytics before in your business, but how thorough and easy to understand were these metrics? New social wifi solutions include improved technology behind the analytics that goes beyond basic information to give some true insight to your restaurant business.  Are you still using an outdated data method to predict future in-store traffic?

Social Wi-Fi is perhaps your most recent foray into restaurant marketing. As innovative as this is, you may want to take a deeper look at the location analytics and data available through in-store analytics generated through your social wifi network for some great restaurant marketing ideas. For operations managers and marketers, the information available can make a huge difference in how and why you launch marketing campaigns, or schedule staffing.

Using Real-Time Data to Determine Future Demand

31614fb715c19ad2d8afa8de70cc4f34.jpgWith real-time analytics from your wifi network, you now can determine how much demand your marketing programs are creating. As Harvard Business Review notes, this helps control costs on buying inventory and planning menu items.

In many cases, once a customer logs into your wifi network, you can offer deals and incentives  You can invite your customer to be a Facebook follower or a Twitter follower and engage with your most loyal customers. 

Even more important is using data analytics from multiple store locations. Knowing what time of the day is popular with marketing niches, what target demographics are frequenting which locations and plan menu offers and specials accordingly.  Those customers who shop in multiple locations of your stores, by virtue of their shopping habits, can contribute to the information you'd love to have to appeal to other potential loyal shoppers with similar demographics. Real-time data lets you know whether the marketing campaign you've created requires changes or should become abandoned to save money.

How Customers Respond to the Prices You Set

While marketers gain a lot of insight from in-store analytics, consider the impact on your operations manager. They should always get involved in reading your metrics. In helping them predict traffic, they can schedule staffing, inventory buys and even investigate potential changes to operating hours to accomdate customer demand.

Factors such as competitive pricing may be less important than offering store hours that correlate to customer shopping preferences.  If you don't have to lower prices, you aren't sacrificing margin.  Through Wi-Fi technology, you'll be able to track customer traffic, return visits and churn rates.

Better Staffing Schedules

A major aspect to in-store analytics is knowing how much staff you may need at a given time. By carefully tracking foot traffic and seeing when your peak hours are, you'll be able to schedule staffing with greater accuracy.

Now you can eliminate having to call staff in to cover during parts of the day when foot traffic is at its lowest. You eliminate waste this way and bring in more profitability thanks to not spending money on something unneeded.

Download Atlanta Bread Case Study

Bringing a Better Customer Experience

Using analytics to determine what customers do lets you shape things for a more meaningful time in your store. Since these metrics determine how effective your visual merchandising is, you'll know whether your in-store product placements are really working.

By adjusting to what customers prefer, you're giving them a better in-store experience. Through A/B testing, you'll determine how personal your store marketing should become while always keeping a favorite item in stock.

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Visit us at Bloom Intelligence so we can help you gather in-store analytics for your operations managers and marketers. We use Wi-Fi access points to gather these metrics for you.


Tags: free wi-fi, Churn Rate, restaurant marketing, data analytics

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