Wi-Fi's Role in Multi-Channel Marketing: Why It Works

Posted by Robin Johnston on Nov 10, 2016 2:19:00 PM
Robin Johnston

It's no secret that consumer engagement boosts brand recognition, loyalty and sales.

With a seemingly unlimited amount of choices out there, from where to grab coffee and a bagel to where to work out, customers want to feel a connection to the businesses they choose to support. A reason to come back again and again. 

This means engagement with loyalty programs and in-house promotions, or online brand interaction with community apps, social media channels and targeted email campaigns. 

In today's instant gratification marketplace, consumers have immediate access to pretty much anything they want with the click of a button. Therefore, creating a medium from which to communicate and connect with your customers on a more personal level is important.

You don't want your clients to pop in on a whim once, and then move on to the next option. You want repeat business. You want to be remembered for good service and a good atmosphere. 

Offering Wi-Fi access to clients at your location is not only a great way to engage your buyers and entice them to hang out longer, but also helps you get to know them better, which will in turn help your marketing efforts.

Providing Wi-Fi offers a service your customers will be happy to use, and allows you to gather valuable consumer data at the same time. 

What is Wi-Fi's role in multi-channel marketing and how can it benefit your business?

Learn who your customers are

First and foremost, you can use free Wi-Fi access points to get contact information for your clients. As they login with their email address, you can create a database for sending out targeted marketing updates. 

Analyze consumer habits

An email is not enough though. You'll need more information to get the full picture. As your customers log on, you'll learn how many people are visiting each day, what time they come in, how long they are staying, and how often they come back. Using this data, you can tailor promotions and rewards programs accordingly to try to make up for gaps in your sales. 

Make customers feel appreciated

Let customers know you care about their business. Alert customers, and thank them, by email on their first visit, or tenth. Perhaps offer a free coffee or discounted membership as they reach certain milestones. If they haven't visited for a week or two, let them know you miss them and give them a reason to come back. These messages can trigger automatically, so you don't have to worry about keeping track with pen and paper. 

If you're considering adding Wi-Fi access to your location, but keep putting it off, stop waiting.

Get started today and let your Wi-Fi serve as a platform to learn about, connect with and grow your customer base. 

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"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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