The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Nellie Weiss

Nellie Weiss

Recent Posts

Marketing Attribution for Restaurant Marketing Campaigns

Posted by Nellie Weiss on Mar 4, 2020 8:46:00 AM

Marketing and business technology solutions continue to advance at a rapid pace. Today’s marketers are enjoying an excess of tools and solutions to utilize when creating, executing and measuring their restaurant marketing campaigns.

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Tags: Restaurant Marketing, WiFi Analytics

Examples of Restaurant WiFi Marketing Attribution

Posted by Nellie Weiss on Feb 5, 2020 8:34:00 AM

Accurate marketing attribution for restaurants, or any brick-and-mortar business, has always been a thorn in the side of marketing professionals. However, in today’s competitive environment, it is absolutely necessary.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Improving ROI With WiFi-Collected Customer Profiles

Posted by Nellie Weiss on Jan 2, 2020 9:30:36 AM

Establishments like retail stores and restaurants have always had a tough time authenticating the ROI of their online and offline marketing campaigns. This has given online ecommerce companies an advantage over brick-and-mortar businesses for years.

Recently, however, WiFi analytics and marketing platforms have leveled the playing field, allowing physical locations to collect real-time tangible campaign data from actual customers. More importantly, when used properly, this data can provide a significant return on investment.

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Tags: Restaurant Marketing, Customer Segmentation, Customer Profiles, WiFi Analytics

Using WiFi Analytics for Improved ROI and Restaurant Operations

Posted by Nellie Weiss on Dec 4, 2019 8:34:00 AM

For restaurant and retail owners and operators, there are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires.

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Tags: Restaurant Marketing, Customer Segmentation, Customer Profiles, WiFi Marketing, WiFi Analytics

Content Marketing with Email for Restaurant Marketers

Posted by Nellie Weiss on Nov 6, 2019 8:30:00 AM

If you’re in search of a way to build brick-and-mortar customer loyalty and establish a strong customer following, it can help to put on your thinking cap and look at some of the ways other companies have realized success.

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Tags: Restaurant Marketing, WiFi Marketing

Improve Restaurant Ratings & Reviews: Create a Feedback Loop

Posted by Nellie Weiss on Sep 4, 2019 8:38:00 AM

Customer ratings and reviews can have a significant impact on your business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience. They allow you to recognize specific things that customers love, and those that need improvement.

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Tags: Ratings and Reviews, WiFi Marketing

What Is Restaurant Customer Service Recovery?

Posted by Nellie Weiss on Aug 14, 2019 8:32:00 AM

In today’s overly competitive restaurant industry, customer retention is more important than ever. Patrons have more options than ever before when it comes to restaurants and cafes to give their business to, and they’re going to visit the places where they feel most comfortable - and places offering exceptional customer service.

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Tags: Restaurant Marketing, Email Marketing, WiFi Marketing

WiFi Marketing Automation to Slash Customer Attrition Rates

Posted by Nellie Weiss on Jul 10, 2019 8:32:00 AM

It’s common knowledge among business owners and marketers that keeping your current customers coming back through the door is much more efficient and less costly than acquiring new customers. In today’s competitive environment, consumers have more options than they can choose from. This is why restaurateurs and retail store owners should be concerned with not only attracting new customers, but keeping the ones that they already have.

Customer attrition is a natural occurrence in any business. No matter what you do, some customers will simply not return to your place of business. Whether this is a fault of your own or not, it is important to establish and execute an ongoing, measurable strategy to reduce customer attrition.  

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Tags: WiFi Marketing, WiFi Analytics

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noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

  • How to use social WiFi to understand your customers and affect customer buying behavior,
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