Restaurant email marketing is a fundamental component of successful restaurant marketing best practices. When paired with a WiFi analytics and marketing platform, it provides an outstanding opportunity for inbound marketing, where customers who have already indicated interest in your company can be nurtured into loyal, higher-spending patrons.
In today's ultra-competitive restaurant industry, your restaurant email marketing campaigns must be optimized for success. This means making sure your emails are delivered properly, written to engage the customer, optimized for mobile, and timed correctly.
You want to make sure your email sounds like it was written by a real person, with personality and a human touch.
Writing conversationally doesn’t mean to write like you talk. It means to write so that it doesn’t sound like writing.
It’s not about perfect grammar, it’s about sending a message which communicates ideas with clarity and personality. In today’s world, consumers are generally looking for a reason to delete your email, not to open it. A consistent and friendly message can help you get that email opened every time.
You should also use smaller file sizes for your images. This will decrease the load time of the images, allowing for a much better user experience. At the same time, you should increase the size of your font, links and call-to-action buttons.
When ready to send, make sure to send a test email to make sure it appears well on desktops, laptops, tablets and smartphones.
Email marketing offers excellent ROI potential if executed properly. You need a plan, it must be executed in accordance with best practices, and you need to see and understand the numbers on the backend.
Bloom Intelligence offers Wi-Fi marketing and analytics solutions tailored to drive subscriptions and customer engagement while measuring ROI on every campaign. Repeat customers mean repeat profits. Let us show you the power of professional inbound WiFi marketing today. Click here to schedule a free demo.
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