Customer profiling is a great way to get a detailed portrait of your current customer base to help you make smarter, more effective marketing decisions as you engage your customers on a more personal level. Using customer profiles, your customers can be broken down into segments, or groups, based on certain demographics and behaviors.
In today’s competitive brick-and-mortar landscape, customer loyalty is crucial to business success. Restaurants and retail establishments need to be tracking key customer loyalty metrics to understand how their customers feel about their brand. And in an environment where customer sentiment is greatly impacted by online reviews, businesses that are not tracking customer satisfaction, sooner or later are going to feel the effects on their bottom line.
Tags: customer loyalty
This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers who are ready to spend a great deal of money.
Tags: wi-fi marketing
The competition in today’s offline marketplace is fierce. Brick-and-mortar businesses like restaurants and retail establishments are in a constant struggle to stay ahead of their competition, and presence analytics can provide them with a huge advantage. This technology is literally changing the way brick-and-mortar businesses are thinking about marketing.
Email has always been an effective way to reach clients and potential customers. Even amidst the chaos of all the Tweets and Facebook posts and Instagram pictures, email continues to be one of the most consistently dependable ways for companies to communicate with customers and prospects.
Tags: email marketing
Halloween is quickly approaching, and savvy restaurateurs are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existing restaurant customers, they can bring new ones in.
If you haven’t made plans yet, now is the time to get started. Here are some great Halloween restaurant marketing and promotion ideas that are sure to get you, your customers and your staff in the spirit!
Tags: restaurant marketing
When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful marketing strategy began long before the idea of the World Wide Web was even conceived.
If you’re in search of a way to build brick-and-mortar customer loyalty and establish a strong customer following, it can help to put on your thinking cap and look at some of the ways other companies have realized success.
“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” — Sir Arthur Conan Doyle, physician, author
The most effective marketing campaigns are built on solid, reliable data. For brick-and-mortar marketing campaigns, WiFi analytics can bring you exactly the type of data you need.
Tags: restaurant analytics
In today’s wired world where everyone has immediate access to the internet, it’s no secret that customer reviews and ratings are hugely important to any business, especially in the restaurant industry. These ratings can bring a wealth of valuable information to informed restaurant owners who understand how to respond to them.