The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

5 Coffee Shop Marketing Tactics You Need to Implement in 2020

Posted by Robin Johnston on Dec 6, 2019 11:53:34 AM

Are you developing your coffee shop marketing plan for 2020?

As we begin a new year, remaining keen on what is working now in digital marketing is key to staying current in your strategy. Since most – if not all – of your customers are using the internet to shop, socialize and connect, it is important to be there when they're looking to engage with you.

We've put together some top tactics you need to implement in 2020 in your coffee shop marketing strategy.

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Tags: Restaurant Marketing, WiFi Marketing

Using WiFi Analytics for Improved ROI and Restaurant Operations

Posted by Nellie Weiss on Dec 4, 2019 8:34:00 AM

For restaurant and retail owners and operators, there are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires.

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Tags: Restaurant Marketing, Customer Segmentation, Customer Profiles, WiFi Marketing, WiFi Analytics

Using WiFi Analytics to Improve Restaurant Operations

Posted by Dan Amato on Nov 27, 2019 9:55:08 AM

Perhaps you've used analytics before in your business, but how thorough and easy to understand were those analytics? And were they a simple snapshot in time? WiFi analytics solutions include improved technology that goes beyond basic information to give you true, real-time insight into your restaurant business and its patrons.  

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Use Customer Ratings and Reviews to Improve Your Business

Posted by Allen Graves on Nov 20, 2019 8:34:00 AM

Customer ratings and reviews can have a significant impact on your retail or restaurant business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience. They allow you to recognize specific things that customers love about your business, as well as those that need improvement.

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Tags: Ratings and Reviews, WiFi Marketing

Using WiFi Analytics for Content Marketing

Posted by Dan Amato on Nov 13, 2019 8:34:00 AM

This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers who are ready to spend a great deal of money.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Content Marketing with Email for Restaurant Marketers

Posted by Nellie Weiss on Nov 6, 2019 8:30:00 AM

If you’re in search of a way to build brick-and-mortar customer loyalty and establish a strong customer following, it can help to put on your thinking cap and look at some of the ways other companies have realized success.

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Tags: Restaurant Marketing, WiFi Marketing

Content Marketing Tips For Restaurants in 2020

Posted by Allen Graves on Oct 30, 2019 8:32:00 AM

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful marketing strategy began long before the idea of the World Wide Web was even conceived.

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Tags: Restaurant Marketing, WiFi Marketing

The Power of Customer Data in Marketing

Posted by Allen Graves on Oct 23, 2019 8:30:00 AM

There are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires. 

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Are Your Customers Ghosting You? Here’s How to Get Them Back

Posted by Dan Amato on Oct 16, 2019 8:30:00 AM

Your loyal customers are the lifeblood of your business. So, when a customer changes their routine and stops visiting your place of business, will you know? And do you have a system in place to entice them to come back?

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Tags: Consumer Behavior, Customer Loyalty, Restaurant Marketing, WiFi Marketing, WiFi Analytics

Marketing Personalization: Standing Out In a Crowded Marketplace

Posted by Jonah Babnick on Oct 2, 2019 8:18:00 AM

When it comes to successful marketing in today’s brick-and-mortar environment, personalization is the key to unlocking amazing results. Today’s consumer is blanketed with advertising from countless online and offline channels. To stand out, marketing messages need to be personalized and targeted to specific demographics and customer personas.

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Tags: Restaurant Marketing, Email Marketing, WiFi Marketing, WiFi Analytics

WiFi Marketing Practices for Restaurants and Retail Straight to Your Inbox!

Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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