The Bloom Intelligentsia

How to Turn Bad Customer Ratings Into Loyal Customers

Posted by Allen Graves on Jun 3, 2020 8:36:00 AM

In today’s consumer environment where everyone has instant access to the internet, it’s no secret that customer reviews and ratings are hugely important to any business, especially in the restaurant industry. These ratings can bring a wealth of valuable information to informed restaurant owners who understand how to respond to them.

Whether good or bad, the data you can gather from customer ratings and reviews can be put to good use, supporting the good and, more importantly, placing emphasis on resolving the bad.

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Tags: Restaurant Marketing, Ratings and Reviews, WiFi Marketing

5 Tips for Successful Email Marketing Campaigns

Posted by Allen Graves on May 27, 2020 8:30:00 AM

Email marketing is a fundamental component of successful restaurant marketing best practices.

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Tags: Restaurant Marketing, Email Marketing, WiFi Marketing

How To Decrease Customer Churn With WiFi Analytics

Posted by Allen Graves on May 19, 2020 4:46:21 PM

Customer churn, also known as customer attrition, isn’t an isolated event. It’s a process that can start at any time, from when a potential customer first discovers your place of business, to when they finally become a repeat customer.

Your company’s strategy to combat customer churn must work similarly, providing an end-to-end solution — and it all starts with your data.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Using Customer Data to Drive Revenue After The Pandemic

Posted by Allen Graves on May 13, 2020 8:36:00 AM

No matter what type of marketing strategy you are employing, or when, it is crucial to have detailed customer data collection and marketing attribution tools. 

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Using Social WiFi To Quickly Grow Your Business

Posted by Edward Kennedy on May 6, 2020 8:32:00 AM

To define creative ways in which social WiFi is a tool that garners invaluable information about the demographic and behavior data of your customers, it is pivotal to first explain the workings of a social WiFi platform.

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Tags: WiFi Marketing, WiFi Analytics

Using WiFi Marketing To Get Customers Back in your Doors

Posted by Nellie Weiss on Apr 29, 2020 11:46:58 AM

When restrictions are lifted after the pandemic, and restaurants begin opening their doors again, an important focus will be to get previous customers to begin visiting again.

It’s common knowledge among business owners and marketers that keeping your current customers coming back through the door is much more efficient and less costly than acquiring new customers. In today’s competitive environment, consumers have more options than they can choose from.

This is why restaurateurs and retail store owners should be concerned with not only attracting new customers, but keeping the ones that they already have.

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Tags: WiFi Marketing, WiFi Analytics

Refine your Marketing Strategy Using Social WiFi

Posted by Allen Graves on Apr 23, 2020 2:25:29 PM

Marketing and business technology solutions continue to advance at a rapid pace. Today’s marketers are enjoying an excess of tools and solutions to utilize when creating, executing and measuring their multi-channel marketing campaigns.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Collecting Customer Data To Improve Marketing Results

Posted by Allen Graves on Apr 15, 2020 2:28:57 PM

When times get tough, and restaurants and retail locations are in need of additional revenue, having a large, clean customer database can make all the difference. With the ability to turn to your customer database for marketing and revenue generation, you can save on costs while increasing revenue and maintaining an advantage over your competitors.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Growing Your Customer Database During The Coronavirus

Posted by Allen Graves on Apr 8, 2020 2:27:22 PM

As the world navigates the COVID-19 pandemic, restaurants and retail businesses are doing everything they can to stay afloat until they can re-open their doors for on-premise dining again.  

During these uncertain times, it is extremely important to continue communicating with your loyal customers and growing your customer database as quickly as possible.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Driving Off-Premise Sales During The Coronavirus Pandemic

Posted by Allen Graves on Apr 2, 2020 12:00:06 PM

As the Coronavirus continues to spread across the world, there is just no way to tell when restaurants and retail locations can open their doors to on-premise customers once again. 

Because of this, businesses have been forced to change the way they think about keeping their revenue stream alive. For those who have the ability to maintain an effective curbside and/or delivery model, it is crucial to turn to their most powerful, yet low-cost, marketing tool – their customer database. 

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Tags: Email Marketing, WiFi Marketing