The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Using Social WiFi to Accelerate Email Marketing

Posted by Dan Amato on Feb 12, 2020 8:42:29 AM

Email marketing has always been one of the most effective and widely used marketing strategies. And it only appears to be getting stronger.

Unlike other methods, email marketing allows companies to contact people who have an interest in their product or service directly, and in a place that they are actively engaged. Website ads and social media posts are often glossed over, whereas an email grabs a user's attention. 

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Tags: Restaurant Marketing, Customer Segmentation, Email Marketing, WiFi Marketing

Examples of Restaurant WiFi Marketing Attribution

Posted by Nellie Weiss on Feb 5, 2020 8:34:00 AM

Accurate marketing attribution for restaurants, or any brick-and-mortar business, has always been a thorn in the side of marketing professionals. However, in today’s competitive environment, it is absolutely necessary.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Restaurant Marketing Attribution For Offline Marketing

Posted by Edward Kennedy on Jan 28, 2020 5:48:11 PM

Restaurant Marketing Attribution

In today’s restaurant industry, the competition is as fierce as it has ever been. In addition to that, customers have so many more choices of where they choose to dine. For these reasons alone, restaurant owners and operators need to do everything they can to ensure that their marketing strategy is optimized to its highest potential.

Until recently, brick-and-mortar businesses did not have the advantage that online companies have enjoyed for so long – plentiful customer data. And without customer data, offline marketing attribution becomes extremely difficult.

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Tags: Restaurant Marketing, Email Marketing, Customer Profiles, WiFi Marketing, WiFi Analytics

Important Restaurant Operations Benchmarks for a Successful Business

Posted by Allen Graves on Jan 22, 2020 8:34:00 AM

When it comes to running a successful and profitable restaurant business, restaurant operations certainly cannot be overlooked. Making operations decisions on a hunch, or with a personal opinion, can turn out to be devastating for your business.

In order to make intelligent decisions, and to make sure those decisions are indeed having a positive impact, you need access to accurate, real-time data.

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Tags: Bloom Intelligence, WiFi Marketing, WiFi Analytics

Restaurant Customer Attrition in 2020: Identify and Prevent

Posted by Dan Amato on Jan 17, 2020 5:16:49 PM


Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to return. This is known as customer attrition, or customer churn, and it should be kept under close watch.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Use Customer Ratings to Improve Restaurant Business In 2020

Posted by Allen Graves on Jan 8, 2020 11:34:42 AM

Positive customer ratings and reviews can be one of the most valuable and powerful customer acquisition and marketing tools for your restaurant business. If you’re ignoring your ratings and reviews, take a look at our post, Why Every Restaurant Should Care About Customer Ratings, to discover the potential revenue you’re undoubtedly leaving on the table.

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Tags: Restaurant Marketing, Ratings and Reviews, WiFi Marketing

Improving ROI With WiFi-Collected Customer Profiles

Posted by Nellie Weiss on Jan 2, 2020 9:30:36 AM

Establishments like retail stores and restaurants have always had a tough time authenticating the ROI of their online and offline marketing campaigns. This has given online ecommerce companies an advantage over brick-and-mortar businesses for years.

Recently, however, WiFi analytics and marketing platforms have leveled the playing field, allowing physical locations to collect real-time tangible campaign data from actual customers. More importantly, when used properly, this data can provide a significant return on investment.

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Tags: Restaurant Marketing, Customer Segmentation, Customer Profiles, WiFi Analytics

Kaizen: A Core Value of Bloom Intelligence

Posted by Dan Amato on Dec 26, 2019 4:29:18 PM

One of our core values here at Bloom Intelligence is the constant implementation of Kaizen. We strongly believe in the methodology and we strive to make it part of our personal and professional lives everyday.

What is Kaizen?

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Tags: Bloom Intelligence

Location Analytics for Improved Restaurant Marketing & Operations

Posted by Edward Kennedy on Dec 18, 2019 8:30:00 AM

If your location-based marketing campaign doesn't incorporate location analytics collected through wifi access points, you are missing a huge opportunity to improve the return on investment of your marketing dollars. Likewise, restaurant operations can be greatly improved, and measured, using location analytics.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

The Importance of Customer Loyalty in 2020

Posted by Allen Graves on Dec 11, 2019 8:36:00 AM

Why are loyal customers important?  It seems like an easy question to answer, but not all restaurant owners and operators understand how costly it is to lose, and then have to replace, their customers.  Plus, companies may be doing irreparable harm to their brand if they aren’t recognizing why customers aren’t loyal to their brand.  

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Tags: Customer Loyalty, Restaurant Marketing, WiFi Marketing, WiFi Analytics

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Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

  • How to use social WiFi to understand your customers and affect customer buying behavior,
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