The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

NRA Show 2019: Must-See Customer Data Sessions

Posted by Allen Graves on May 14, 2019 12:13:32 PM

The 2019 National Restaurant Association Restaurant, Hotel-Motel Show in Chicago is quickly approaching. This is the place to learn all there is to know about what is happening in the restaurant industry. From technology, to equipment & supplies, to tips and trends, exhibitors are ready and excited to educate you on the absolute latest innovations in the industry.

With over 190 sessions and events directly related to the restaurant industry, along with hundreds of industry-leading speakers, there will certainly be no down time at the annual 3-day show. It's going to be difficult to decide which sessions to attend, so we've compiled a list of a few technology and data-related sessions we think might be quite interesting. 

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Tags: Restaurant Marketing

Increasing Revenue Using Your POS System with WiFi Marketing

Posted by Allen Graves on May 8, 2019 8:22:00 AM

WiFi marketing & analytics are making a huge impact on brick-and-mortar revenue, customer engagement and satisfaction. Using guest WiFi access points, businesses can collect customers names, contact information, and demographics while measuring their behavior data at the location. The data can be used to create targeted remarketing campaigns to influence customers, increasing their visit frequency and spend, and you can measure their satisfaction in real time.

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Tags: WiFi Marketing, WiFi Analytics

Customer Intelligence For Brick-and-Mortar Businesses

Posted by Jonah Babnick on May 1, 2019 9:07:47 AM

The competition in today's restaurant and retail industries is overwhelming. Each of your competitors are desperately seeking ways to seize their share of consumer dollars. That's why it's so important to stand out from the crowd when it comes to your marketing and advertising campaigns. And it's why you need to save on operational costs wherever possible. 

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Tags: WiFi Analytics

5 Ways to Help Prevent Customer Churn

Posted by Dan Amato on Apr 24, 2019 8:08:00 AM

Many restaurants and coffee shops focus mainly on increasing sales and the customers’ dining experience, giving less consideration to the importance of making sure that their customers remain their customers. Moreover, most owners and operators do not have an accurate way to measure their customer churn rate and keep it in check.

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Tags: WiFi Marketing, WiFi Analytics

Combatting Customer Churn With WiFi Analytics

Posted by Jonah Babnick on Apr 17, 2019 8:20:00 AM

Customer churn, also known as customer attrition, isn’t an isolated event. It’s a process that can start at any time, from when a potential customer first discovers your place of business, to when they finally become a repeat customer. Your company’s strategy to combat customer loss must work similarly, providing an end-to-end solution — and it all starts with your data.

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Tags: WiFi Analytics

Refine your Marketing Strategy Using WiFi Analytics

Posted by Jacob Downing on Apr 10, 2019 7:36:00 AM

Marketing and business technology solutions continue to advance at a rapid pace. Today’s marketers are enjoying an excess of tools and solutions to utilize when creating, executing and measuring their multi-channel marketing campaigns.

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Tags: WiFi Marketing, WiFi Analytics

Restaurants and Retailers: Understanding Customer Behavior

Posted by Jonah Babnick on Apr 3, 2019 8:34:00 AM

The key to successful marketing for any business is knowing your customers on a deeper and more personal level. You may already have a pretty good idea of your most valuable customer personas, but do you truly understand who they are, how they feel about your business, and what demographics they represent? This will give you a great head start, but to remain competitive, you also need to understand their wants and needs. Once you do, you can gear your offerings to fill those voids.

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Tags: WiFi Analytics

Using Wi-Fi Analytics to Analyze First-Time Restaurant Visitors

Posted by Dan Amato on Mar 27, 2019 8:36:00 AM

There's nothing more gratifying for business owners than seeing a first-time visitor come through the door. Yet, how do you know if he or she is truly a first-time customer? Can you really know whether a person who walks into your restaurant has previously visited one of your stores?

Even if you use video cameras to capture who comes into your store, you won't always know every action a new visitor might take. Many of these customers make decisions videos can't always discern. While video can count foot traffic, how will you identify specific behaviors.

Here, we take a look at how WiFi analytics technology can help you better understand your first-time visitors and how to observe and shape their behavior over time with data-driven WiFi marketing.

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Tags: WiFi Marketing, WiFi Analytics

How WiFi Analytics Can Help Operations Managers & Marketers

Posted by Jonah Babnick on Mar 20, 2019 8:26:00 AM

Perhaps you've used analytics before in your business, but how thorough and easy to understand were those analytics? WiFi analytics solutions include improved technology that goes beyond basic information to give you true insight into your restaurant business and its patrons.  

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Tags: WiFi Analytics

Using WiFi to Engage Your Loyal Restaurant Customers

Posted by Dan Amato on Mar 13, 2019 8:33:00 AM

A little competition can be a good thing. It can inspire, motivate and encourage forward momentum for all parties involved. In terms of restaurant marketing strategy, it keeps everybody on their toes and helps companies avoid many types of stagnation. Knowing that today’s restaurant patrons have numerous options, restaurateurs must understand it's essential to evolve and adapt to current market trends.

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Tags: WiFi Marketing, WiFi Analytics

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Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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