The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices

Executing Marketing Campaigns That Work After COVID-19

Restaurant customers have a new idea of what is important when choosing where to spend their money.

How to Rebound And Succeed After the COVID-19 Pandemic

It is a new dawn for restaurant and retail owners and operators around the world. In the United States, restaurants and retail locations that have been closed for months are finally able to open their...

Preventing Customer Churn At Your Restaurant or Retail Store

It’s no secret that your loyal customers are the lifeblood of your business. So when a customer changes their habit of visiting your establishment, do you have a way of knowing?  Can you entice them t...

Start Improving Your Business With Detailed Customer Profiles

There are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires. No matter how ...

Using Location Analytics To Drive More Business Revenue

If your location-based marketing campaign doesn't incorporate location analytics through wi-fi access points, you are missing a huge opportunity to improve the return on investment of your marketing d...

After COVID-19 Traditional Restaurant Marketing Isn't Enough

With restaurants closing at astronomically high rates and competition at all-time highs, restaurant owners and operators need to use every weapon in their arsenals to boost sales and protect profits.

Using Online Ratings and Reviews to Grow Your Business

It's important for businesses to measure and understand customer sentiment, that's a given. Although there are many metrics from which to measure business success, customer satisfaction is a big one t...

When (and When Not) to Use Smart Coupons to Entice Customers

Smart coupons are an extremely effective way to influence consumer behavior, but they may not always be the right marketing choice for your business. Before you start a coupon program, consider your s...

How to Turn Bad Customer Ratings Into Loyal Customers

In today’s consumer environment where everyone has instant access to the internet, it’s no secret that customer reviews and ratings are hugely important to any business, especially in the restaurant i...

5 Tips for Successful Email Marketing Campaigns

Email marketing is a fundamental component of successful restaurant marketing best practices. When paired with a WiFi analytics and marketing platform, it provides an outstanding opportunity for inbou...

How To Decrease Customer Churn With WiFi Analytics

Customer churn, also known as customer attrition, isn’t an isolated event. It’s a process that can start at any time, from when a potential customer first discovers your place of business, to when the...

Using Customer Data to Drive Revenue After The Pandemic

No matter what type of marketing strategy you are employing, or when, it is crucial to have detailed customer data collection and marketing attribution tools.  Using these tools, marketers will have t...

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