The Bloom Intelligence Restaurant Marketing & Customer Experience Blog

Your Source for Restaurant Marketing Best Practices

86 Restaurant Marketing Ideas: How to Market a Restaurant

  • by: Shannon Harper
  • On: 23, Oct 2020
26 min read

If you own a restaurant, coffee shop, bar, or any other location-based business, you're probably looking for ways to increase your revenue in 2020. According to the New Mexico Economic Development Department’s quarterly summary, the restaurant industry has lost $574 million since January.  This is a 31% decrease from 2019. The pandemic has made it a tough year. Over 80% of restaurants are turning to technology to help them run their business. These ideas can help you market your restaurant as we move towards the 2021 new year.


1. Hire a professional food photographer for your marketing. 


entrepreneur-manager-owner-serious-people-restaurant-business-cafe-cafeteria-concerned-laptop_t20_N0bk1d2. Answer bad reviews to show review site users that you care. 92% of consumers read restaurant reviews.



3. Update your Google My Business listing regularly.



4. Join location community Facebook groups, and share events and specials.

understanding restaurant marketing attribution free guide book


5. Use Instagram daily to share posts.



6. Use your WiFi login page to automate phone number collection for SMS campaigns.




7. Create an automated review generation campaign using your WiFi login page.



8. Experiment with Google Ads, or hire a professional.



9. Make sure your website loads quickly and is easy to read on mobile devices.

content marketing guide for restaurant marketing


10. Advertise on Facebook.



11. Get to know your audience and ask them what they would like to see you do better. Putting ego aside is a great way to create improvements and wow your customers.



13. Automate loyalty campaigns with your WiFi marketing.



14. Automate birthday campaigns with your WiFi marketing.

restaurant reputation management whitepaper


15. Automate email collection with your WiFi marketing.



16. Ask customers if they are interested in ordering dessert with their meal before they make their order. This offer will increase your average revenue per customer.



17. Work with a delivery partner to increase delivery orders.



18. Recommend your highest-rated menu items to customers.



19. Share your safety protocols with customers to help ease their concerns during the pandemic.



20. Add reservation links to Google My Business.



22. Add online ordering to your website for pickup orders. 34% of consumers spend at least $50 per order when ordering food online.



23. Remind customers to log in to free WiFi for offers and to stay up-to-date.

personalizing guest experiences free guide book


24. Make sure your dishes are Instagram-worthy and look so good that your customers want to share photos of their meals.



25. Automate coupon and discount campaigns to highest-value customers using your WiFi marketing.



26. Automate offers to customers who are at risk of churning.



27. Use your automated WiFi email lists for retargeting ads on Facebook.



28. Show off your ingredients and nutritional information for increased transparency.



29. Get started blogging to increase your website's search engine ranking position.



30. Get influencers to post to social media by providing offers.



31. Share surveys to get to know what your customers think.



32. Use your WiFi marketing to automate anniversary offers a year after they first visited your location.

customer segmentation marketing technology for restaurants


33. Create a website popup to collect customer information for email marketing.



34. Share behind-the-scenes facts about employees for added brand transparency.



35. Share cooking lesson videos on social media.



36. Consider PR and local news features.



37. Consider offering catering.



38. Provide family bundle packages to increase revenue per transaction.



39. Share fun facts about your brand.



40. Focus on brand consistency with interior design and ambient music.

increasing marketing ROI with loyalty programs free guide book


41. Get customer feedback about your website.



42. Consider offering local fresh ingredients.



43. Make sure your menu is easy to understand.



44. Sit guests by windows at all times to make your restaurant appear busier and increase satisfaction rates. Everyone loves a view!

how to save at risk customers at bars restaurants and cafes


45. Regram customer photos on Instagram and tag them.



46. Make sure that your name, address, and phone number are correct everywhere on the internet.



47. Get involved in the community.



48. Create a business card giveaway.



49. Ask satisfied customers for positive reviews.



50. Join your local chamber of commerce.



51. Make sure your menu prices are right. Ask for feedback.



52. Create social media contests.



53. Create specials for restaurant holidays such as "hamburger day."



wifi marketing free guide book

54. Partner with catering companies, local coffee shops, and more.



55. Schedule your social media posts using tools like BufferHootsuite, or SproutSocial.



56. Recommend popular high-value dishes.



57. Ask customers if they would like their drinks to-go.


restaurant marketing ideas

58. Support local causes.


restaurant marketing idea

59. Optimize your unique selling points.


personalization marketing free guide book


restaurant marketing how to

60. Create incentives for customers to log into WiFi and provide their email address.


restaurant marketing guide

61. Make sure your ingredients sound fresh and delicious in menu literature.


restaurant marketing smart tips

62. Get involved with food festivals.


how to grow coffee shop

63. Surprise loyal customers with an automated campaign for dessert on the house.


how to grow a cafe

64. Add reservation capabilities to your Google listing and website.


how to grow a bar

65. Make your dishes the main focus of your website and marketing.

improve restaurant operations free guide book

how to grow restaurant

66. Make sure customers like the music you play.


marketing restaurant in pandemic

67. Ask for customer feedback about your restaurant's aesthetic.


restaurant pandemic marketing

68. Reward your staff and share their excellent work on social.


restaurant coronavirus marketing

69. Consider offering live music.


restaurant covid marketing

70. Keep up with popular diet trends and incorporate them into your marketing.


restaurant growth ideas

71. Offer cooking classes.


how to grow restaurant

72. Consider subscription-based options for coffee, desserts, or drinks to keep steady revenue with low back costs.


how to market a bar

73. Tell your story on your marketing collateral and website.


marketing restaurant 2021

74. Consider eat-off competitions.


marketing restaurant 2020

75. Offer free samples.


how to market a coffee shop

76. Create geo-targeted Facebook ads to your WiFi email list.

coffee shop marketing ideas

77. Ask customers for zip codes when they log into WiFi to ensure your email campaigns go to locals.


ice cream shop marketing ideas

78. Focus on efficient customer experiences.


how to market a bar

79. Make sure the outside of your restaurant is appealing.


bar marketing ideas

80. Make sure your signage is easy to see from the street.


cafe marketing ideas

81. Focus on offering combos.


how to increase reviews and ratings for cafes bars and restaurants


how to market a restaurant

82. Go above and beyond your customer's expectations.


marketing a restaurant

83. Create push notification campaigns on your website.


ideas for cafe marketing84. Create an app to showcase offers.


cafe marketing ideas

85. Ask for your customer's names on your WiFi marketing landing page for added personalization.


ideas for restaurant marketing

86. Integrate your WiFi marketing with Zapier to increase your reach. 


restaurant marketing ideas

87. Consider offering server tablets. 68% of customers agree that the use of server tablets improve the restaurant experience


As we approach the end of a tough 2020, hospitality owners face tough decisions. Marketing shouldn't be one of them. With many ways to connect with customers and increase revenue, WiFi marketing is becoming increasingly important to stand out against competitors. It's increasingly difficult for restaurants to survive without the technology needed to connect with customers on their terms. WiFi marketing bridges the gap. To see how WiFi can automate your restaurant's marketing, click here to schedule a demo.

Schedule a Demo With Bloom

Related Posts

32 min read

The History & Future of WiFi Marketing

  As we embark on a new year, it's hard to believe how far WiFi marketing has gone since it began gaining popularityin 1...

Read full article
21 min read

WiFi Marketing for Better Results

Restaurant and retail owners and operators have plenty of ways to collect customer profile data – official U.S. data sou...

Read full article
29 min read

Restaurant Marketing Ideas and Tips for Halloween

Halloween is quickly approaching, and savvy restaurant marketing professionals are preparing for an exciting and fun opp...

Read full article


Leave a Comment

Drop us a line!

We would love to hear from you! If you have any questions, comments or ideas about our blog, drop us a line and let us know.

Or call us at 727-877-8181.

Contact Us