The Bloom Intelligence Restaurant Marketing & Customer Intelligence Blog

Your Source for Restaurant Marketing Best Practices

All Customers Are Created Equal, But...

  • by: Robin Johnston
  • On: 5, Feb 2016
1 min read

animal_farm

... Some are more equal than others.

Apologies to George Orwell, whose original observation in "Animal Farm" referred to the equality of animals, not restaurant customers. However, the reality is that many establishments just won't succeed unless they give due attention to retaining their very best customers.

Studies like this one have shown that a restaurant's best customers can be as much as nine times more valuable than average customers. This implies dire consequences for undifferentiated marketing and customer care, and makes a compelling case for customer segmentation.

But how can a small restaurant get the data it needs to identify and target its most valuable customers?

One solution is social WiFi. When customers first sign up to use your wireless network, the WiFi receiver records their device's unique identifier. Every time they return to your store it records the date, time, and duration of their visit. Social WiFi systems that can tie this frequency information to point-of-sale data can easily show you which of your customers are the most valuable.

Related Posts

Having Trouble Getting Restaurant Customers Back After the Pandemic?

As restrictions are lifted after the pandemic, and restaurants are opening their doors again, a crucial challenge faced ...

Read full article

Drive More Revenue Into Your Restaurant Business With Customer Data

Until now, restaurant marketing professionals have had a tough time authenticating the ROI of their online and offline m...

Read full article

Using Customer Reviews and Surveys to Make Your Business Better

Customer ratings and reviews can have a significant impact on your business. Whether good or bad, these reviews provide ...

Read full article

Drop us a line!

We would love to hear from you! If you have any questions, comments or ideas about our blog, drop us a line and let us know.

Or call us at 727-877-8181.

Contact Us