Social media is rapidly overtaking traditional methods of marketing, serving as an all-in-one channel to advertise to, and communicate directly with, new and existing consumers in the same breath.
However, with 4.3 billion email accounts worldwide, building an email campaign is a smart and relatively uncomplicated way to keep customers in the loop. But before launching your first email campaign, you should take some important steps to secure a measure of success.
Establish Your Goal
Launching your first email marketing campaign doesn't have to be complicated. Knowing what you want to accomplish with the email beforehand will instantly simplify the process.
Always pinpoint a message you want your customers to receive. For example, a bar or restaurant that is hosting a live music event could send out a list of the performers, as well as a link to drink and meal specials on each given night, which is posted on their website. The goal would be to create interest in the event and persuade customers to attend and enjoy your food and drink.
Ultimately, though, your goal should be to get your subscribers to look forward to receiving and opening your emails and clicking through to your content. This is done by consistently sending engaging, targeted content.
Build Your Email List
Collecting a good-sized list of email addresses may seem daunting at first, especially if you currently have no list to utilize. You can begin collecting emails by allowing your customers to submit them to you through easily visible portals, such as a header on the top of your company website.
Offer a bonus for signing up, like discounts upon checkout or free shipping, and make the subscription worth their time, enticing them to not only subscribe to future notifications, but to give them a reason to purchase something in the first place.
Another very simple way to collect customer email addresses is to utilize your guest WiFi, requiring a customer’s email address in order to access the internet. The easiest way to do this is to implement the use of a WiFi marketing and analytics platform like Bloom Intelligence. Not only can you collect the emails, but you can use the built-in automated marketing platform to send targeted, triggered marketing messages to your various customer personas.
Pay Attention to Presentation
Finally, taking a simple approach to the style and presentation of this message can make or break the end result. An over-complicated and cluttered template makes deciphering the message difficult for some smartphone users, as well as increasing the risk of formatting errors.
Though a flashy and vibrant layout might seem eye-catching and helpful, the message and links to your content should always be the true focus. A simple, effective, and versatile message style can mean the difference between getting automatically filed under "junk mail" and maintaining long-term subscribers.
To learn more about what a WiFi marketing & analytics platform can do to help you grow your business, and how it all works, download our free eBook, 8 Ways WiFi Marketing Can Grow Your Business, or click the banner below!
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