The Bloom Intelligence Restaurant Marketing & Customer Intelligence Blog

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Business Intelligence And Your Bar Business

  • by: Robin Johnston
  • On: 9, Feb 2017
3 min read

When you own a bar or a night club, knowing your customer base is critical. It's not just about bringing customers into your establishment -- it's about knowing what customers come in and when. When you know exactly who's walking through your doors and at what times, you can better cater your business to suit them. This in turn can make them repeat customers, as well as bringing in more people like them -- word of mouth works wonders!

Using a product like the Bloom Intelligence Wi-Fi Analytics and Marketing platform can help you break this information down and really give you a good idea of where your business is going -- and coming from. 

A few of the things it can show you:

  • Average daily customer count
  • Peak visit times
  • Average length of stay
  • New customer visits per day
  • New customer return visits
  • Gender breakdown
  • Returning customers 
  • Average amount spent
  • Average age base

It can also break down stats such as wi-fi connects, emails collected, Facebook likes, shares, promotions, and more. 

Having all of this information at your fingertips will enable you to connect with your customers in a way you may not always have time to on a day-to-day basis. This information can help make nearly every aspect of your business easier. You can work your scheduling around your peak and non-peak hours, and forecast your inventory needs to meet your sales demands. You will be able to see what promotions are working well, how many people are willing to tell their friends about your business, and get a good idea of how you're doing overall based on the ratings. 

Also knowing the general age, gender, and money bracket of your customers can help you tailor your prices, specials, products, and promotions to actually hit the crowd you're serving. Then again, if you're looking to perhaps bring in a different crowd, this can also give you an idea of whether you are achieving this goal or not. 

So, ask yourself. What are you missing out on if you don't have Bloom Intelligence?

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