36 min read
4 Key Customer Loyalty Metrics To Be Tracking in 2021
In the competitive brick-and-mortar landscape, customer loyalty is crucial to business success.
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A well-known marketing speaker, David Meerman Scott, once said, "Instead of one-way interruption, personalized marketing is about delivering value at just the right moment that a customer needs it."
Many business owners and marketers stray away from personalized marketing. They don't want to spend hours obtaining and segmenting their data from customers.
However, automated marketing is gaining traction. According to Moosend, 58% of marketers and business owners consider upselling to be one of the essential marketing automation use.
There are very good reasons to automate messaging based on customer behavior. We'll review them.
Imagine combining personalized marketing with automated messaging.
If you would like to make a significant difference in customer retention within the retail and restaurant industry without spending any additional time, blending automated messaging with personalized marketing could be your answer.
According to Marketo, 44% of companies that implement marketing automation see a return in just six months.
But what does automated messaging do, exactly?
Automated messaging enables businesses to send messages to customer phone numbers and email addresses on autopilot.
These messages can include custom promotions, messages, and coupon codes designed to make the customer experience even more rewarding.
We'll explore some of the critical features of automated messaging below.
With Bloom Intelligence's analytics tools, you can track repeat customers.
Additionally, these customers can receive specific marketing campaigns based on their visit frequency and their spending behavior.
Understanding which customers make repeat visits allows businesses to customize their sales or promotions, and automatically segment campaigns based on visit frequency.
Automated messaging can also provide customers with access to specific coupons after their fifth, tenth, or fifteenth visit.
According to Altfeld, the probability of selling to an existing customer is 60-70%.
Thanks to automated messaging, you no longer have to hand out the same coupons to your entire mailing list.
Your automated messages can help share customer appreciation and increase customer loyalty.
How would you like to reach out to customers who might not visit as often as they used to?
If a customer hasn't been back in a while, automated messaging allows you to send only those at-risk customers a special coupon or promotional deal to bring them back to your business.
You can even track customer spending brackets.
Segmented messaging can also help improve automated campaign conversions.
For example, if a customer never spends more than $10 or $15, you may want to send them different automated messages than other customers consistently spend $50 or more.
Gaining access to customer spending habits and history will allow you to create more ROI-focused campaigns.
For more information about how automated messaging can help your business bloom, contact Bloom Intelligence.
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