The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices

Restaurant Owners: It's Wi-Fi Marketing Made Easy

  • by: Robin Johnston
  • On: 26, Jan 2016
2 min read

al_molinaro.jpgOnce upon a time, most restaurant owners knew every customer by name. They knew which days they could count on each customer being there, and they knew their favorite dishes and drinks. Somewhere along the way, this all changed. Today, it's a rare treat for most guests to be greeted with the enthusiasm with which Happy Days' Al Molinaro greeted guests at Arnold's Diner.

Thanks to modern advancements of the digital age, however, happy days are here again. Despite the challenges of staff turnover and the pressures of managing a high-volume location, restaurant owners can get to know their customers as they once did.

Attracted by free social Wi-Fi, many guests will willingly provide their name and contact information. Once their mobile device is authenticated, sophisticated Wi-Fi marketing platforms like Bloom Intelligence recognize when they return to the store and how long they stay. They can even marry this information with point of sale data, giving restaurant managers deep insight that allows them to identify their highest-value customers. Even in a busy QSR or fast casual environment, customer information is captured and recorded automatically, every single time.


With this sort of segmentation, managers can communicate directly to their best customers on a segment-by-segment or even a customer-by-customer basis. What does data like this mean to restaurant owners? It means that they can return once again to the days of knowing their customers on a personal level. They can send offers to at-risk customers who appear to have stopped visiting their store, or they can target only new customers rather than sending out an across-the-board discount that reduces sales from everyone, including those who would have come and paid full price anyhow.

A perfect marriage of automation and intelligence, this is game-changing technology for the restaurant business.

Happy Days indeed!


Leave a Comment

Related Posts

104 min read

86 Restaurant Marketing Ideas: How to Market a Restaurant

If you own a restaurant, coffee shop, bar, or any other location-based business, you're probably looking for ways to inc...

Read full article
29 min read

Restaurant Marketing Ideas and Tips for Halloween

Halloween is quickly approaching, and savvy restaurant marketing professionals are preparing for an exciting and fun opp...

Read full article

Boost Profits & Win Customers Back with Automated Messaging

A well-known marketing speaker, David Meerman Scott, once said, "Instead of one-way interruption, personalized marketing...

Read full article

Drop us a line!

We would love to hear from you! If you have any questions, comments or ideas about our blog, drop us a line and let us know.

Or call us at 727-877-8181.

Contact Us