Marketing Automation For Small Business Owners

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Posted by Robin Johnston on Mar 23, 2017 11:38:00 AM
Robin Johnston

Marketing automation is the perfect tool for many small business owners. It makes it easier for them to take care of vital tasks throughout their day, freeing up their time for more important endeavors. If you've been on the fence about marketing automation, check out these three key benefits. 

Build your email lists. Building an email list is a critical way to stay in touch with both current clients and those who are interested in what your business has to offer. A solid email list, when paired with a strong inbound marketing campaign, can significantly increase your conversion rates and make it easier to provide customers with the information they need. Marketing automation makes the process of building that list a snap.

Gather more information about customer visits. Every day, you have the opportunity to collect plenty of data that can influence your future marketing efforts and improve the way you interact with customers in the future. You can measure traffic volume, loyalty rates, conversion rates, and churn rates, all without putting forth any effort on your end. Simply start the marketing automation process and all of that information will be at your fingertips.

Calculate business metrics. What is the average lifetime value of your customers? How long are customers likely to stay with your business? Do they come in for a single purchase, or are they more likely to stick around long-term? By understanding those key numbers, you can develop strategies to increase conversion rates, keep customers longer, and encourage customers to increase their purchase rate with every visit. 

Marketing automation is one of the best tools that you, as a small business owner, can have in your pocket. It enables you to seamlessly improve your business, taking care of many of the details for you. Why wait? Start the marketing automation process for your business today.


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