If you’re in the restaurant business and don’t appreciate the incredible power of social media for filling seats, the hospitality industry might not be for you. I’m not trying to be mean. I'm just saying.
Back on February 10 I posted “Customer Reviews: Much more than a ‘Nice to Know’,” in which I discussed how important it is to monitor review sites like Yelp, UrbanSpoon, and Zomato. A week later I shared a link to an excellent list, “Top 15 questions to ask your restaurant visitors,” which can help you get invaluable feedback to help you improve operations, increase customer returns rates, and drive sales.
Today I want to share a superb blog post from Brandon Hull at NextRestaurants.com: “The Best Way to Monitor Social Media in Your Restaurant”. In his post, he shares three easy-to-do tips for ferreting out social media activity about your restaurant. This post combines aspects of both of my previous posts. Follow his advice, and you’ll learn another way to stay on top of what your customers are saying about you as well as get timely, relevant feedback about your restaurant, food, and service.
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It's important for businesses to measure and understand customer sentiment, that's a given. Although there are many metr...Read full article