The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices

 

Tom_Ryan_2.jpgAt last October's Fast Casual Executive Summit in Miami, Tom Ryan, founder of Smashburger, discussed why old brands are struggling. According to Ryan, "Modern brands have to perpetually study and understand, what it does it take to be relevant for people in and around the age of 32?".

 

(Click the image to watch Fast Casual's video of Ryan.)

At last October's Fast Casual Executive Summit in Miami, Tom Ryan, founder of Smashburger, discussed why old brands are struggling. According to Ryan, "Modern brands have to perpetually study and understand, what it does it take to be relevant for people in and around the age of 32?".

Numerous studies including this one from SYSCO show that Millennials "... expect restaurants to offer Wi-Fi and be present on food-focused sites like Yelp and OpenTable." With Millennials (currently aged 19 to 35) and their children and younger siblings Gen-Z driving family dining decision-making, WiFi has become a cost of doing business.

Do your stores offer WiFi yet?

Comments

Leave a Comment

Related Posts

4 Reasons Why Customer Outreach Matters

We've all heard the saying, "the customer is always right." However, some customers are taking advantage of their high a...

Read full article
30 min read

Why Customer Ratings and Reviews Matter

Restaurant and retail marketing is truly complex. It is driven by seemingly countless digital marketing channels and eve...

Read full article

Using Online Ratings and Reviews to Grow Your Business

It's important for businesses to measure and understand customer sentiment, that's a given. Although there are many metr...

Read full article

Drop us a line!

We would love to hear from you! If you have any questions, comments or ideas about our blog, drop us a line and let us know.

Or call us at 727-877-8181.

Contact Us