Think gyms don’t need free Wi-Fi? Maybe to you keeping fit is just an end to a means, but there are plenty of ways people try to make their workouts more fun. And most of them require Wi-Fi. See why your gym members will be happier if you offer free Wi-Fi and how your fitness center can benefit from it, too.
Free Wi-Fi isn’t just for the coffee house crew. Gyms benefit from offering Wi-Fi to members. Why? Because just like the telecommuters who want to get more than a meal from their eatery, gym members want more than just a workout. They want to work out their own way and that means being able to:
Sure, they could use their own data plan, but if you can help them save data by offering free Wi-Fi, why wouldn’t you? It’ll keep them coming back and keep your profits strong and fit.
50 percent of people are more willing to work out if they can do so while binge-watching their favorite TV shows. If your members stream Netflix, they’ll reduce boredom and discover how many calories they’re burning with the Netflix “Watch It While You Work It” initiative. Here’s a few examples of the calories they’ll burn:
Not that you encourage your members to work out for ten hours at a time, but the incentive remains.
When you offer free Wi-Fi, whether members want to burn 117 calories in 22 minutes or go for the gold with a season sprint, they don’t have to worry about using their data just to work out. And the more they like working out, the more they’ll show up and share their fitness success with their friends.
In the meantime, you build marketing muscle through:
To see how you can flex your marketing muscle with free Wi-Fi, contact us at Bloom Intelligence for a free, no obligation demo.
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