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Kaizen: A Core Value of Bloom Intelligence

  • by: Dan Amato
  • On: 26, Dec 2019
2 min read

One of our core values here at Bloom Intelligence is the constant implementation of Kaizen. We strongly believe in the methodology and we strive to make it part of our personal and professional lives everyday.

What is Kaizen?

Kaizen is a concept referring to business activities that continuously improve all functions and involve all employees from the very top to the very bottom. Kaizen also applies to processes, such as purchasing and logistics, that cross organizational boundaries.

From the Japanese word for "change for the better" or continuous improvement, the concept of Kaizen has changed over time into a business strategy of making small, but continuous changes for the better in company operations. These changes can range from manufacturing steps to productivity, inventory, customer success, or quality control matters.

When an issue is identified, however minute it is, the team is encouraged to brainstorm ideas that would make the issue more streamlined, faster, and less prone to mistakes.

The cycle of kaizen activity can be defined as: "Plan → Do → Check → Act".

What is Kaizen?The idea in the PLAN step is to define the process to improve. The DO step is implementing the plan and measuring its performance. The team then takes those measurements to assess whether they are getting the desired results. This is known as the CHECK step. The ACT step follows. The team makes a decision on the changes that need to be made to improve the process; then, the whole cycle starts again.

This cycle is also known as PDSA (Plan → Do → Study → Act) because many feel that the word ‘study’ is more descriptive than the word ‘check’.

Kaizen as a core value has helped Bloom Intelligence become not only a best-in-class WiFi marketing and analytics platform, but a close-knit family of business professionals who continuously strive to make our company, and its customers, better every single day.


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