When someone thinks of deriving data about an entity’s patrons or guests to improve the entity’s marketing, they might think that this would be useful only for restaurants or retail businesses. Howeve...
Coupons are an extremely effective way to influence consumer behavior, but they may not always be the right marketing choice for your business. Before you start a coupon program, consider your short- ...
Have you purchased an email or other marketing distribution list that did not produce new customers? Have you paid someone to design, print and distribute a mailer that didn't increase sales? If so, y...
A coffee shop is one of the best opportunities to create a consumer loyalty program. Yet, as any café owner knows, creating loyalty can be a challenge. Approximately 46 percent of coffee drinkers patr...
Why are loyal customers important? It seems like an easy question to answer, but not all companies understand how costly it is to lose--and have to replace--their customers. Plus, companies may be doi...
Restaurant marketers struggle every day to find new ways to learn about their customers. Far too often they find themselves lacking adequate tools and resources needed to discover usable insights. The...
Many retail and restaurant marketers are starting to realize that Wi-Fi marketing and analytics are powerful tools to better understand their customer base, boost profits and improve customer loyalty....
Marketers at smaller hotel and motel chains face constant pressure to increase bookings and strengthen guest satisfaction. Printed cards for customer surveys only go so far in giving marketers the ins...
You may have heard of Wi-Fi advertising, Wi-Fi analytics or Wi-Fi marketing, but you may not really know what these things are or the differences among them. So, while you know you need to take advant...
Restaurant marketers are intrigued by behavioral segmentation concepts used by digital businesses and larger companies. Still, they are also frustrated that those market concepts have been mostly inac...
Every retail store owner remembers James Earl Jones's prolific voice in the movie Field of Dreams, whispering to Kevin Costner, "if you build it, he will come." While that sounds great, we know better...
Retail marketers struggle to come up with new ideas. They tend to repeat what’s worked in the past to diminishing effect. Often, they may not actually understand why a previous promotion worked, and t...
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