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Local Government Can Benefit from Its Public WiFi

  • by: Megan Flatt
  • On: 15, Jun 2017
6 min read
6 min read

Local Government Can Benefit from Its Public WiFi

When someone thinks of deriving data about an entity’s patrons or guests to improve the entity’s marketing, they might think that this would be useful only for restaurants or retail businesses. Howeve...

5 min read

When (and When Not) to Use Coupons to Entice Loyal Customers

Coupons are an extremely effective way to influence consumer behavior, but they may not always be the right marketing choice for your business. Before you start a coupon program, consider your short- ...

6 min read

Five Gems A Wi-Fi Analytics Tool Can Reveal About Customers

Have you purchased an email or other marketing distribution list that did not produce new customers? Have you paid someone to design, print and distribute a mailer that didn't increase sales? If so, y...

4 Tips for Starting a Successful Coffee Loyalty Program

A coffee shop is one of the best opportunities to create a consumer loyalty program.  Yet, as any café owner knows, creating loyalty can be a challenge.    Approximately 46 percent of coffee drinkers ...

Anatomy Of A Loyal Customer: Four Metrics To Look For

Why are loyal customers important?  It seems like an easy question to answer, but not all companies understand how costly it is to lose--and have to replace--their customers.  Plus, companies may be d...

Wi-Fi For Restaurants: An Untapped Source Of Customer Insights

Restaurant marketers struggle every day to find new ways to learn about their customers.  Far too often they find themselves lacking adequate tools and resources needed to discover usable insights. Th...

Wi-Fi Marketing & Analytics Software: Compare Your Options

Many retail and restaurant marketers are starting to realize that Wi-Fi marketing and analytics are powerful tools to better understand their customer base, boost profits and improve customer loyalty....

Hospitality Wi-Fi: How Hotels Can Benefit From Wi-Fi Marketing

Marketers at smaller hotel and motel chains face constant pressure to increase bookings and strengthen guest satisfaction. Printed cards for customer surveys only go so far in giving marketers the ins...

Wi-Fi Advertising vs. Wi-Fi Analytics: Which Is Right For You?

You may have heard of Wi-Fi advertising, Wi-Fi analytics or Wi-Fi marketing, but you may not really know what these things are or the differences among them. So, while you know you need to take advant...

Behavioral & Psychographic Segmentation: How It Works For Restaurants

Restaurant marketers are intrigued by behavioral segmentation concepts used by digital businesses and larger companies. Still, they are also frustrated that those market concepts have been mostly inac...

4 min read

Retail Stores: How Business Intelligence Boosts Profits

Every retail store owner remembers James Earl Jones's prolific voice in the movie Field of Dreams, whispering to Kevin Costner, "if you build it, he will come." While that sounds great, we know better...

Four Retail Marketing Ideas You Can Get From Data Analytics

Retail marketers struggle to come up with new ideas. They tend to repeat what’s worked in the past to diminishing effect. Often, they may not actually understand why a previous promotion worked, and t...

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