The Bloom Intelligence Restaurant Marketing & Customer Intelligence Blog

Loyal customers are what keeps any restaurant successful, so having effective ways to engage and track them is always important. One metric Bloom Intelligence uses to measure this is the Lifetime Valu...

The more you know about your customers, the better experience you can provide for them and ensure repeat business. You don’t have to be a fortune teller to predict customer behavior when owning or man...

Would you like to know what store promotions are working? Would you like to know what marketing campaigns are delivering real ROI? How about your operations and your staff, wouldn't it be nice to have...

Have you ever wondered how long a loyal customer visits your shop? If you’re able to identify a person visiting your business as a customer, you might want to know what their average dwell time is.

While it's always exciting to realize you had a first-time customer in your shop, it's even more gratifying when they return. This begs the question: how do you really know if they're visiting for a s...

When you're busy running a business, it may appear at first glance that you're always experiencing the same customer visitation rates on a daily basis. In reality, it probably varies more than you thi...

Trying to measure consumer behavior on a daily basis is often impossible without using a variety technologies to accumulate data. While you've perhaps invested in data-tracking tools and maybe even vi...

Every year the National Retail Federation (NRF) publishes its annual “Holiday Planning Playbook,” which is the retail sector’s guide to understanding key lessons from the previous holiday season and h...

In a time where connectivity rules the day and data plans are the most valuable part of a cell phone package, a 'free wi-fi' sign is like a glowing beacon for the device-connected population. In many ...

Let's start thinking more like a consumer! For customers, brick and mortar and digital shopping aren't two totally separate experiences! They are simply two tactics for accomplishing the same goal: pu...

When disaster strikes, we often realize too late how much we take technology for granted. One of those technologies we have to fall back on is Wi-Fi so we can reach loved ones with our mobile devices....

In the highly competitive and fast changing food service industry, customer lifetime value (CLV) is of immense importance to the bottom line. Obviously, losing high CLV customers and maintaining low C...