The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices

Benefits to Understanding Customer Lifetime Value

In the highly competitive and fast changing food service industry, customer lifetime value (CLV) is of immense importance to the bottom line. Obviously, losing high CLV customers and maintaining low C...

Managed Wi-Fi and Automated Marketing Tools: data is power

Good business intelligence is a hot subject in every market sector of business, but it's really only as good as the data you have and understanding what it means. If you have any experience with big d...

5 min read

How to Gather Consumer Insight For Master Planned Communities

Consumers visiting your Master planned community may or may not visit your Welcome Center,   When they go directly to the models, you may not know, unless their unique signature or MAC address of thei...

4 min read

Free Guest Wi-Fi Access: Best Practices

Offering free Wi-Fi is a common service in many businesses, and you're probably no different in offering it to loyal and first-time customers. Since most customers expect it in public places, it's alw...

Best Practices For Captive Portals in Restaurants: Intelligent Wi-Fi

Running a restaurant requires more than just serving food and assuming you're giving customers exactly what they expect. You need to know what your most loyal patrons want so you can keep them coming ...

5 min read

Utilizing Automated Marketing To Engage At-Risk Customers

Your loyal customers are the lifeblood of your business.  When a customer changes their habit and stops coming in, will you know?   And can you entice them to come back?   When your customer is an "at...

4 min read

How to Encourage Captive Wi-Fi Portal Engagement

No doubt you've heard a lot about mobile-based gamification over the years, though never thought it could apply to an entertainment center like yours. Since you already provide games in your center, y...

How Family Entertainment Centers Can Leverage Wi-Fi Marketing

If you operate an entertainment center (perhaps a bowling alley), you likely provide free Wi-Fi services to all your customers to stay competitive and offer convenience. However, did you know you can ...

5 min read

How to Create Restaurant Marketing Ideas: Wi-Fi Analytics

Whether you're the restaurant owner or a professional marketer coming up with new ways to bring new customers and repeat customers into your restaurant chain represents an ongoing challenge. It's easy...

4 min read

Top 4 Benefits of Predictive Analytics Tools for Retail

Operating a retail business can sometimes feel like leading an army during wartime. You pass long periods of relatively little activity and your troops face intense boredom. Suddenly, a peak holiday w...

New Bloom Intelligence Platform Feature: Traffic Prediction

How you tried to find a metrics platform predicting what your foot traffic is in your brick-and-mortar store?  Chances are, you haven't found a good one, or at least one predicting foot traffic days a...

LOCATION ANALYTICS to optimize social Wi-fi Marketing

If your location based marketing campaign doesn't incorporate location analytics through wi-fi access points, you are missing a huge opportunity to improve the return on investment of your marketing d...

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