The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices

Wi-Fi For Restaurants: An Untapped Source Of Customer Insights

Restaurant marketers struggle every day to find new ways to learn about their customers.  Far too often they find themselves lacking adequate tools and resources needed to discover usable insights. Th...

Wi-Fi Marketing & Analytics Software: Compare Your Options

Many retail and restaurant marketers are starting to realize that Wi-Fi marketing and analytics are powerful tools to better understand their customer base, boost profits and improve customer loyalty....

Hospitality Wi-Fi: How Hotels Can Benefit From Wi-Fi Marketing

Marketers at smaller hotel and motel chains face constant pressure to increase bookings and strengthen guest satisfaction. Printed cards for customer surveys only go so far in giving marketers the ins...

Wi-Fi Advertising vs. Wi-Fi Analytics: Which Is Right For You?

You may have heard of Wi-Fi advertising, Wi-Fi analytics or Wi-Fi marketing, but you may not really know what these things are or the differences among them. So, while you know you need to take advant...

Behavioral & Psychographic Segmentation: How It Works For Restaurants

Restaurant marketers are intrigued by behavioral segmentation concepts used by digital businesses and larger companies. Still, they are also frustrated that those market concepts have been mostly inac...

4 min read

Retail Stores: How Business Intelligence Boosts Profits

Every retail store owner remembers James Earl Jones's prolific voice in the movie Field of Dreams, whispering to Kevin Costner, "if you build it, he will come." While that sounds great, we know better...

Four Retail Marketing Ideas You Can Get From Data Analytics

Retail marketers struggle to come up with new ideas. They tend to repeat what’s worked in the past to diminishing effect. Often, they may not actually understand why a previous promotion worked, and t...

Marketing Automation For Small Business Owners

Marketing automation is the perfect tool for many small business owners. It makes it easier for them to take care of vital tasks throughout their day, freeing up their time for more important endeavor...

Ten More Ways to Get Customers Back In Your Restaurant

You don't just want customers to come into your restaurant a single time, then never visit again. More importantly, you want to build a customer base comprised of people who will keep coming back to y...

3 min read

Data Driven — How Business Intelligence Benefits Car Dealerships

Business intelligence takes business data and reorganizes it into a clear picture. Data is a valuable resource that many car dealerships underutilize.  In this blog, we learn how business intelligence...

Wi-Fi Marketing and Lead Generation

Have you ever gone to a restaurant and tried to connect to their free Wi-Fi? Most of the time is it an unpleasant experience. You have to enter a password, give them your email, or jump through severa...

Fighting Against the Trend of Declining Restaurant Visits

Since the beginning of 2016, restaurant visits have declined by 1%. This decline is slow, but steady, and has big implications for those in the restaurant industry.

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