The Bloom Intelligence Restaurant Marketing & Customer Experience Blog

Restaurant customer segmentation is incredibly valuable to a strategic marketing program. When you know who your customers are, you segment them according to their similarities and differences, then y...

Keeping customers happy is crucial to retaining them as clients. According to an article from Harvard Business School, "increasing customer retention rates by 5% increases profits by 25% to 95%." Why ...

Remember those business-card-filled fishbowls that used to sit on every reception counter? They were a great way to gain leads — before the digital revolution, that is. See how you can create your own...

Welcome back to our four-part blog series highlighting the valuable information available on the Bloom Intelligence Dashboard. If you read the first two posts, you already know that our goal at Bloom ...

A little competition can be a good thing. It can inspire, motivate and encourage forward momentum for all parties involved. In terms of business strategy, it keeps everybody on their toes, and helps c...

Think gyms don’t need free Wi-Fi? Maybe to you keeping fit is just an end to a means, but there are plenty of ways people try to make their workouts more fun. And most of them require Wi-Fi. See why y...

It's important for businesses to know how they are doing, that's a given, and though there are many metrics from which to measure success, customer satisfaction is a big one that cannot be ignored. 

Have you ever wondered how Wi-Fi enabling your restaurant, gym or retail outlet could increase your customer loyalty? In a post last month we introduced how this works, the information available on th...

You've been considering the idea of offering free Wi-Fi to your customers, but is it worth it? Read on for five simple ways you can use Wi-Fi to better connect with your customers!

Your customers are using Wi-Fi while they're in your brick-and-mortar store. Make it easy to like and share their experience so you can benefit from additional sales to their network of friends. Learn...

Once upon a time, cafés and restaurants thought they didn’t need to offer free Wi-Fi, but then came the digital age. Customers began to want and need different things from the dining experience and so...