The Bloom Intelligence Restaurant Marketing & Customer Intelligence Blog

If you are wondering why use a high-grade commercial Wi-Fi access point when a home unit is so much cheaper, then you should first consider your usage needs for internet.

Social media is rapidly overtaking traditional methods of marketing, serving as an all-in-one vessel to advertise to, and communicate directly with, new and existing consumers in the same breath. Howe...

Bloom Intelligence is here to assist your gym, restaurant or retail outlet get the most out of your marketing efforts. We provide tools and analytical reports to supplement your marketing activities w...

Restaurant customer segmentation is incredibly valuable to a strategic marketing program. When you know who your customers are, you segment them according to their similarities and differences, then y...

Keeping customers happy is crucial to retaining them as clients. According to an article from Harvard Business School, "increasing customer retention rates by 5% increases profits by 25% to 95%." Why ...

Remember those business-card-filled fishbowls that used to sit on every reception counter? They were a great way to gain leads — before the digital revolution, that is. See how you can create your own...

Welcome back to our four-part blog series highlighting the valuable information available on the Bloom Intelligence Dashboard. If you read the first two posts, you already know that our goal at Bloom ...

A little competition can be a good thing. It can inspire, motivate and encourage forward momentum for all parties involved. In terms of business strategy, it keeps everybody on their toes, and helps c...

Think gyms don’t need free Wi-Fi? Maybe to you keeping fit is just an end to a means, but there are plenty of ways people try to make their workouts more fun. And most of them require Wi-Fi. See why y...

It's important for businesses to know how they are doing, that's a given, and though there are many metrics from which to measure success, customer satisfaction is a big one that cannot be ignored.

Have you ever wondered how Wi-Fi enabling your restaurant, gym or retail outlet could increase your customer loyalty? In a post last month we introduced how this works, the information available on th...