The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices

The Importance of Customer Loyalty in 2020

Why are loyal customers important?  It seems like an easy question to answer, but not all restaurant owners and operators understand how costly it is to lose, and then have to replace, their customers...

5 Coffee Shop Marketing Ideas You Need to Implement in 2020

Are you developing your coffee shop marketing plan for 2020? As we begin a new year, remaining keen on what is working in digital marketing is key to staying current in your strategy. Since most – if ...

Using WiFi Analytics for Improved ROI and Restaurant Operations

For restaurant and retail owners and operators, there are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or eve...

5 min read

WiFi Analytics for Improving Restaurant Operations

Perhaps you've used analytics before in your business, but how thorough and easy to understand were those analytics? And were they a simple snapshot in time? WiFi analytics solutions include improved ...

Use Customer Ratings and Reviews to Improve Your Business

Customer ratings and reviews can have a significant impact on your retail or restaurant business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall cust...

Using WiFi Analytics for Content Marketing

This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers wh...

Content Marketing with Email for Restaurant Marketers

If you’re in search of a way to build brick-and-mortar customer loyalty and establish a strong customer following, it can help to put on your thinking cap and look at some of the ways other companies ...

Content Marketing Tips For Restaurants in 2020

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful market...

Are Your Customers Ghosting You? Here’s How to Get Them Back

Your loyal customers are the lifeblood of your business. So, when a customer changes their routine and stops visiting your place of business, will you know? And do you have a system in place to entice...

Marketing Personalization: Standing Out In a Crowded Marketplace

When it comes to successful marketing in today’s brick-and-mortar environment, personalization is the key to unlocking amazing results. Today’s consumer is blanketed with advertising from countless on...

Restaurant Marketing Ideas, Tips & Tricks for Halloween

Halloween is quickly approaching, and savvy restaurant marketing professionals are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existi...

Customer Segmentation for More Engaging Email Marketing

Personalization of email marketing messages is crucial in today's ever-evolving marketplace. Personalization refers to using customer data to create much more effective email content because it can be...

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