The Bloom Intelligence WiFi Marketing & Analytics Blog

Why are loyal customers important?  It seems like an easy question to answer, but not all restaurant owners and operators understand how costly it is to lose, and then have to replace, their customers...

Are you developing your coffee shop marketing plan for 2020? As we begin a new year, remaining keen on what is working in digital marketing is key to staying current in your strategy. Since most – if ...

For restaurant and retail owners and operators, there are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or eve...

Perhaps you've used analytics before in your business, but how thorough and easy to understand were those analytics? And were they a simple snapshot in time? WiFi analytics solutions include improved ...

Customer ratings and reviews can have a significant impact on your retail or restaurant business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall cust...

This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers wh...

If you’re in search of a way to build brick-and-mortar customer loyalty and establish a strong customer following, it can help to put on your thinking cap and look at some of the ways other companies ...

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful market...

Your loyal customers are the lifeblood of your business. So, when a customer changes their routine and stops visiting your place of business, will you know? And do you have a system in place to entice...

When it comes to successful marketing in today’s brick-and-mortar environment, personalization is the key to unlocking amazing results. Today’s consumer is blanketed with advertising from countless on...

Halloween is quickly approaching, and savvy restaurant marketing professionals are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existi...

Personalization of email marketing messages is crucial in today's ever-evolving marketplace. Personalization refers to using customer data to create much more effective email content because it can be...