The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices

Marketing Attribution for Restaurant Marketing Campaigns

Marketing and business technology solutions continue to advance at a rapid pace. Today’s marketers are enjoying an excess of tools and solutions to utilize when creating, executing and measuring their...

Restaurant Analytics to Grow Your Business in 2020

A robust and reliable analytics platform is central to the success of your business in 2020. Restaurant marketing analytics will help you generate more customers, increase sales, gain insights into cu...

5 Tips for Restaurant Email Marketing in  2020

Restaurant email marketing is a fundamental component of successful restaurant marketing best practices. When paired with a WiFi analytics and marketing platform, it provides an outstanding opportunit...

Using Social WiFi to Accelerate Email Marketing

Email marketing has always been one of the most effective and widely used marketing strategies. And it only appears to be getting stronger. Unlike other methods, email marketing allows companies to co...

Examples of Restaurant WiFi Marketing Attribution

Accurate marketing attribution for restaurants, or any brick-and-mortar business, has always been a thorn in the side of marketing professionals. However, in today’s competitive environment, it is abs...

Restaurant Marketing Attribution For Offline Marketing

Restaurant Marketing Attribution In today’s restaurant industry, the competition is as fierce as it has ever been. In addition to that, customers have so many more choices of where they choose to dine...

Restaurant Operations Benchmarks for Business

When it comes to running a successful and profitable restaurant business, restaurant operations certainly cannot be overlooked. Making operations decisions on a hunch, or with a personal opinion, can ...

Restaurant Customer Attrition in 2020: Identify and Prevent

Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to r...

Use Customer Ratings to Improve Restaurant Business In 2020

Positive customer ratings and reviews can be one of the most valuable and powerful customer acquisition and marketing tools for your restaurant business. If you’re ignoring your ratings and reviews, t...

Improving ROI With WiFi-Collected Customer Profiles

Establishments like retail stores and restaurants have always had a tough time authenticating the ROI of their online and offline marketing campaigns. This has given online ecommerce companies an adva...

1 min read

Kaizen: A Core Value of Bloom Intelligence

One of our core values here at Bloom Intelligence is the constant implementation of Kaizen. We strongly believe in the methodology and we strive to make it part of our personal and professional lives ...

Location Analytics for Improved Restaurant Marketing & Operations

If your location-based marketing campaign doesn't incorporate location analytics collected through wifi access points, you are missing a huge opportunity to improve the return on investment of your ma...

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