Customer segmentation and personalization of your marketing messages is crucial in today's competitive marketplace.
Restaurant and retail marketing is truly complex. It is driven by seemingly countless digital marketing channels and even more tactics and strategies.
Perhaps you've used analytics before in your business, but how thorough and easy to understand were those analytics? Did they give you true customer insight? And were they a simple snapshot in time?
In today’s post-COVID, hyper-competitive restaurant industry, restaurateurs and marketers are always searching for an effective way to gain a competitive advantage without breaking the bank.
Now that the COVID-19 shutdown orders are being lifted across the country, restaurant owners and operators are faced with a new challenge - getting customers back through the door. Unfortunately, it i...
Can mobile technology help the restaurant and retail industry? Consider a 2018 Pew Research Survey showing that 94% of adults aged 18-29 in the United States own a smartphone. Also, 89% of smartphone ...
A well-known marketing speaker, David Meerman Scott, once said, "Instead of one-way interruption, personalized marketing is about delivering value at just the right moment that a customer needs it." M...
Many restaurants and retail companies spend a lot of time and effort courting customers. Resources, finances, and considerable thought go into attracting, drawing, and eventually converting visitors i...
Coronavirus has certainly created a devastating economic impact on the restaurant industry. However, it is how restaurants choose to move forward that counts.
Restaurant customers have a new idea of what is important when choosing where to spend their money. It is no longer just about how amazing your product, environment, and customer service can be. Disco...
It is a new dawn for restaurant and retail owners and operators around the world. In the United States, restaurants and retail locations that have been closed for months are finally able to open their...
It’s no secret that your loyal customers are the lifeblood of your business. So when a customer changes their habit of visiting your establishment, do you have a way of knowing? Can you entice them to...
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