The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Using WiFi Marketing Automation to Slash Customer Attrition Rates

Posted by Nellie Weiss on Jul 10, 2019 8:32:00 AM

It’s common knowledge among business owners and marketers that keeping your current customers coming back through the door is much more efficient and less costly than acquiring new customers. In today’s competitive environment, consumers have more options than they can choose from. This is why restaurateurs and retail store owners should be concerned with not only attracting new customers, but keeping the ones that they already have.

Customer attrition is a natural occurrence in any business. No matter what you do, some customers will simply not return to your place of business. Whether this is a fault of your own or not, it is important to establish and execute an ongoing, measurable strategy to reduce customer attrition.  

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Tags: WiFi Marketing, WiFi Analytics

Responding to Positive Ratings and Reviews – in TIME

Posted by Robin Johnston on Jul 3, 2019 8:32:00 AM

In last week’s blog post, we discussed the importance of responding properly to negative online ratings and reviews using TACT. As important as this is, it is also important to respond to the positive ratings and reviews your business is receiving online.

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Tags: Ratings and Reviews

Engage Negative Customer Ratings and Reviews - With T.A.C.T.

Posted by Robin Johnston on Jun 26, 2019 8:34:00 AM

You work hard to keep your restaurant business alive and growing. Part of that effort includes monitoring and improving your restaurant’s online ratings and reviews. All of this energy and determination makes it so much more upsetting when you visit one of the popular online ratings websites to see a scathing, negative review.

Your first inclination will most likely be to fire back with a defensive message. But doing so could have long-lasting damaging effects on the way the public views you and your business. Instead of quickly defending yourself and risking the appearance of not caring about your customers, take a deep breath, relax, and respond with TACT.

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Tags: Ratings and Reviews

Fundamental Tips for Effective Email Marketing

Posted by Jonah Babnick on Jun 19, 2019 8:38:00 AM

Facebook, Instagram, Twitter, Pinterest, Reddit...there is certainly no shortage of online channels to help you keep in close contact with your customers. But sometimes, having that many platforms can make it tough to keep track of things. To keep your customers coming back, you don't necessarily need to be an expert in all the latest social channels, you just have to find out where your customers congregate online, choose the biggest ones and keep current.

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Tags: Email Marketing

Using Restaurant Marketing Analytics to Dominate in 2019

Posted by Jonah Babnick on Jun 12, 2019 8:26:00 AM

A robust and reliable analytics platform is central to the success of your business. Analytics will help you generate more customers, increase sales, gain insights into customer behavior and preferences, create detailed customer profiles, measure return on investment (ROI) and maximize those valuable marketing dollars.

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How to Take Control of Your Online Customer Ratings & Reviews

Posted by Dan Amato on Jun 5, 2019 8:26:00 AM

Like it or not, restaurant ratings websites play a critical role in getting customers through your door. Great ratings can keep your seats full, while negative ratings can send potential customers elsewhere. If you're not actively taking steps to improve your online ratings, consider the following.

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Tags: Ratings and Reviews

How To Deal With Poor Customer Ratings and Reviews

Posted by Allen Graves on May 29, 2019 11:32:00 AM

The wonderful thing about the internet is that it gives every customer an opportunity to review a business, it’s product and its services.

But, wait. That could be a bad thing about the internet, right?

Well, not really. But no business owner can be blamed for feeling that way on the day they wake up to see a customer has left a scathing, negative review of their business on a prominent website. 

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Tags: Ratings and Reviews

NRA Show 2019: Must-See Customer Data Sessions

Posted by Allen Graves on May 14, 2019 12:13:32 PM

The 2019 National Restaurant Association Restaurant, Hotel-Motel Show in Chicago is quickly approaching. This is the place to learn all there is to know about what is happening in the restaurant industry. From technology, to equipment & supplies, to tips and trends, exhibitors are ready and excited to educate you on the absolute latest innovations in the industry.

With over 190 sessions and events directly related to the restaurant industry, along with hundreds of industry-leading speakers, there will certainly be no down time at the annual 3-day show. It's going to be difficult to decide which sessions to attend, so we've compiled a list of a few technology and data-related sessions we think might be quite interesting. 

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Tags: Restaurant Marketing

Increasing Revenue Using Your POS System with WiFi Marketing

Posted by Allen Graves on May 8, 2019 8:22:00 AM

WiFi marketing & analytics are making a huge impact on brick-and-mortar revenue, customer engagement and satisfaction. Using guest WiFi access points, businesses can collect customers names, contact information, and demographics while measuring their behavior data at the location. The data can be used to create targeted remarketing campaigns to influence customers, increasing their visit frequency and spend, and you can measure their satisfaction in real time.

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Tags: WiFi Marketing, WiFi Analytics

Customer Intelligence For Brick-and-Mortar Businesses

Posted by Jonah Babnick on May 1, 2019 9:07:47 AM

The competition in today's restaurant and retail industries is overwhelming. Each of your competitors are desperately seeking ways to seize their share of consumer dollars. That's why it's so important to stand out from the crowd when it comes to your marketing and advertising campaigns. And it's why you need to save on operational costs wherever possible. 

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Tags: WiFi Analytics

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