The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

WiFi Analytics For Restaurant Customer Segmentation

Posted by Jacob Downing on Mar 6, 2019 9:49:49 AM

In today’s hyper-competitive restaurant industry, restaurateurs and marketers are always searching for an effective way to gain a competitive advantage without breaking the bank. That means finding a way to fully maximize the ROI of their marketing campaigns.

According to a study from Mailchimp, marketing email recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. And an article from CMO.com stated that targeted promotions are, on average, almost twice as effective as non-targeted ones. Mailchimp also noted that email open rates are 14.31% higher in segmented campaigns.

Study after study has revealed that marketing is much more effective when different messages are targeted to specific customer segments, rather than sending a single message to an entire customer base. To do this, marketers need one very important thing – accurate and comprehensive market research data.

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Tags: Customer Segmentation, WiFi Analytics

Restaurant Marketing Ideas for 2019

Posted by Dan Amato on Feb 26, 2019 3:05:07 PM

If you're a restaurant owner or marketer looking for ways to acquire new customers and increase repeat customer visits at your restaurant, you know it can be an ongoing challenge. It's not hard to run out of new restaurant marketing ideas, and it's not always easy to filter through new technology to find the tools that can help make your marketing campaigns more efficient.

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Tags: WiFi Marketing, WiFi Analytics

Engaging Restaurant Customers Who Are at Risk of Churning

Posted by Jacob Downing on Feb 20, 2019 7:46:00 AM

It’s no secret that your loyal customers are the lifeblood of your business. So when a customer changes their habit of visiting your establishment, do you have a way of knowing?  Can you entice them to come back?

There is an enormous amount of competition in the restaurant industry, and it doesn't take much to shift a customer’s routine. That change in routine can result in a customer who is at-risk of churning shifting into a fully-churned customer. When it comes down to brass tacks, if your customer isn't dining at your establishment, they are dining somewhere else.

Fortunately, there are solutions to help restaurateurs know when a customer is at-risk for churning. With these solutions, you can reconnect with your customer before their loyalty shifts to your competition. Perhaps the best way to understand customer behavior is by utilizing a WiFi marketing and analytics platform.

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Tags: WiFi Marketing, WiFi Analytics

The Elements of a Marketable Customer Profile

Posted by Jacob Downing on Feb 13, 2019 8:04:00 AM

For restaurants not using data to drive their operational, marketing and promotional campaigns, they essentially are gambling on their own opinion.

A manager may think he or she knows what their customers prefer and want from their dining experiences, but customers are vastly different. Basing a decision on a hunch can be devastating to your marketing results and your restaurant's bottom line.

A powerful solution for this issue is to create customer segments to which you can optimize your marketing efforts. Customer segments should be based upon typical demographic and behavior data from your actual customers. This leads to smarter business decisions and more targeted marketing campaigns. 

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Tags: customer profiles

Valentine’s Day Promotion Ideas For Your Restaurant

Posted by Jacob Downing on Feb 6, 2019 8:12:00 AM

Valentine’s Day is one of the biggest consumer spending holidays of the year in the United States, and restaurants typically receive a very large portion of the revenue. In 2018, consumers spent a record $19.6 million, and according to Forbes.com, spending an evening together was the second highest spending category in 2018, second only to spending on jewelry and almost twice as much as spending on flowers.

No matter what type of restaurant you’re operating, Valentine’s Day can be a great post-holiday boost for restaurant sales. Here are some tips to help you make the most of Valentine’s Day at your restaurant.

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Tags: WiFi Marketing

Optimizing Emails For Mobile Devices

Posted by Jonah Babnick on Jan 30, 2019 8:22:00 AM

When it comes to email marketing, mobile optimization is becoming more and more important every day. Not only does mobile account for more than 50% of all opened emails, a study by Adestra revealed that emails displayed incorrectly on mobile are likely to be deleted within three seconds. And in another study from U.K.-based WOW Marketing, 52% of customers are less likely to engage with a company because of a bad mobile experience.

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Tags: Email Marketing

Optimizing Images for Email Campaigns

Posted by Jonah Babnick on Jan 23, 2019 7:50:00 AM

Instagram might be all the rage, and Twitter might be an easy channel to quickly get your message out, but email remains the most effective way to generate customer engagement and increase your restaurant’s foot traffic. When sending an email to a segment of your customer base, you’re reaching targeted patrons who have opted-in to receive your messaging. They are already aware and ready to engage with your email.

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Tags: Email Marketing

5 Tips for Successful Email Marketing Campaigns

Posted by Jonah Babnick on Jan 16, 2019 7:43:00 AM

Email marketing is a fundamental component of successful restaurant marketing best practices. When paired with a WiFi analytics and marketing platform, it provides an outstanding opportunity for inbound marketing, where customers who have already indicated interest in your company can be nurtured into loyal, higher-spending patrons.

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Tags: Email Marketing

Why You Need To Optimize Your Email Subject Line

Posted by Jonah Babnick on Jan 9, 2019 8:05:00 AM

No matter how powerfully written your email is, it won’t matter if the reader doesn’t open it. You could be offering free meals for life, but if your subject line doesn’t compel the recipient to open, read and react, the email will have been sent in vain. Many marketers create their email subject line as an afterthought, but in several ways the subject line is much more important than the email itself.

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Tags: Email Marketing

5 Coffee Shop Marketing Tactics You Need to Implement in 2019

Posted by Robin Johnston on Jan 3, 2019 11:17:33 AM

Are you developing your coffee shop marketing plan for 2019?

As we begin a new year, remaining keen on what's working now in digital marketing is key to staying current in your strategy. Since most – if not all – of your customers are using the internet to shop, socialize and connect, it's important to show up when they're looking to engage with you.

We've put together some top tactics you need to implement this year in your coffee shop marketing strategy.

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Tags: coffee shops, Restaurant Marketing

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Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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