There isn't anything more gratifying to your new business than seeing a first-time visitor come in to browse and hopefully buy. Yet, how do you know if it's truly a first-time customer? Can you really know whether a person who walks into your restaurant or store is going to buy something?
Topics: big data, analytics, Consumer Behavior, Dashboard, segmentation, wifi generated data, wi-fi generated data, behavioral segmentation, market segmentation, customer segmentation, wi-fi analytics, wi-fi analytics platform, data analytics, customer metrics, customer return rate, business forecasting, Location analytics
When you're busy running a business, it may appear at first glance that you're always experiencing the same customer visitation rates on a daily basis. In reality, it probably varies more than you think, and it's impossible to measure your peak visitor times without quality technology.
Trying to measure consumer behavior on a daily basis is often impossible without using a variety technologies to accumulate data. While you've perhaps invested in data-tracking tools and maybe even video, simultaneously deciphering all of these metrics can create a confusing picture on what customers do.
Topics: big data, Consumer Behavior, Dashboard, Bloom Intelligence, marketing metrics, marketing platform, wi-fi analytics, data analytics, wi-fi marketing platform, customer metrics, business forecasting, Location analytics
Every year the National Retail Federation (NRF) publishes its annual “Holiday Planning Playbook,” which is the retail sector’s guide to understanding key lessons from the previous holiday season and how it will impact consumers in the upcoming run up to the holidays. The NRF surveys over 2,000 holiday shoppers to understand their experiences and behavior during the previous holiday season and what they expect from retailers moving forward. Along with data highlighting consumer expectations, the report provides suggestions for retailers to consider when planning for the season.
In a time where connectivity rules the day and data plans are the most valuable part of a cell phone package, a 'free wi-fi'sign is like a glowing beacon for the device-connected population. In many cases, you don't even need a sign because the devices themselves can scan for free Wi-Fi and lead customers straight through your door. Why? Because you're giving them the online access they crave without eating into their precious on-the-go data plans. Customers love Wi-Fi. And many of them rely on it to support their mobile information-era lifestyles. If your restaurant boasts a free Wi-Fi network, you'll start to see more than just your regulars and a few walk-ins each day. In fact, you're very likely to gain an entirely new kind of regulars and walk-ins alike as people follow their phones (and noses) to your comfy seats, delicious food, and wonderfully free data access.
Let's start thinking more like a consumer! For customers, brick and mortar and digital shopping aren't two totally separate experiences! They are simply two tactics for accomplishing the same goal: purchasing the items they want at the best price point!
When disaster strikes, we often realize too late how much we take technology for granted. One of those technologies we have to fall back on is Wi-Fi so we can reach loved ones with our mobile devices. With Hurricane Irma about to hit Florida at the time of this writing, Wi-Fi could become a critical element in helping people stay communicated.
Topics: captive portal
In the highly competitive and fast changing food service industry, customer lifetime value (CLV) is of immense importance to the bottom line. Obviously, losing high CLV customers and maintaining low CLV customers at their current level of spending would be bad for business. Understanding this makes it possible for you to adjust your approach to both groups by finding new ways to hold on to more profitable customers, while maybe also turning those low CLV customers into big spenders.
Good business intelligence is a hot subject in every market sector of business, but it's really only as good as the data you have and understanding what it means. If you have any experience with big data, you already know there's such a thing as both good and bad data. It's also important to understand what data is actionable and how to use it.
Consumers visiting your Master planned community may or may not visit your Welcome Center, When they go directly to the models, you may not know, unless their unique signature or MAC address of their cell phone gives them away. Monitoring these visits, through your captive Wi-Fi portal can give some tremendous insight into consumer behavior. But just having that data may not be enough. One of the biggest challenges you may encounter when gathering customer data is attempting to make sense of it all. If you're still using other methods through a POS to capture basic customer data, much of the information isn't very thorough, or it's difficult to interpret.