The Bloom Intelligentsia

Comparing Marketing Efforts to Drive Sales

Posted by Robin Johnston on Dec 12, 2017 7:00:00 AM

Companies have virtually endless streams of customer data at their disposal and must find a way to gather and analyze the relevant data. This can be useful when measuring the effectiveness of marketing efforts and tailoring campaigns and budgets. We already discussed how a comprehensive approach to measuring advertisement is needed. Here is more about how to use data and sophisticated analytics software like the Bloom Intelligence Analytics Dashboard to understand and compare marketing efforts at your company.

Read More

Using Data to Refine your Marketing Strategy

Posted by Robin Johnston on Dec 7, 2017 7:00:00 AM

While technological advances offer a wealth of possibilities for companies when tracking and improving their business, new software can be limited by the mindset of those using it. Many people still think small even when they have technology capable of big returns. Understanding and using technology effectively is necessary to get the most out of your marketing and advertising budget.

Read More

Social Media Engagement Tips for Restaurants

Posted by Robin Johnston on Dec 5, 2017 7:01:00 AM

Customer engagement is key when creating loyal fans of a product or service, but customers may also play a vital role when it comes to product development. Here are some lessons for restaurant managers looking to boost social media engagement among customers:

Read More

Holiday Marketing Campaign Lessons for Your Business

Posted by Robin Johnston on Dec 1, 2017 2:41:36 PM

Shopping for the holidays has always been a large revenue earner for retail stores. However, holiday shopping is important for other reasons. How retailers market and cater to clients for the holidays reveals important insights about effective ways to communicate with customers. Retailers and even those in the restaurant industry can learn from these trends in holiday marketing campaigns.

Read More

Average Dwell Time Numbers Reveal Valuable Insights

Posted by Edward Kennedy on Nov 21, 2017 4:00:00 PM

We spend a great deal of time and effort courting customers. Resources, finances and considerable thought goes into how to attract, draw and eventually convert those visitors into loyal customers. However, we may not be spending enough time evaluating how long visitors dwell on property.

Read More

Tags: big data, Consumer Behavior, Dashboard, Bloom Intelligence, data analytics, Location analytics, dwell time

Creating Loyal Customers Through Personalization

Posted by Edward Kennedy on Nov 11, 2017 8:00:00 PM

Loyal customers are what keeps any restaurant successful, so having effective ways to engage and track them is always important. One metric Bloom Intelligence uses to measure this is the Lifetime Value of Customers. A high result indicates customers spend more time and money at your establishment.  Personalizing content for key demographics is a great way to engage customers and keep them loyal to your brand, but finding the right ways to do this can be challenging. Here are some ideas when tailoring your content.

Read More

Tags: big data, Consumer Behavior, loyalty, e-mail marketing, Dashboard, Bloom Intelligence, customer loyalty, customer lifetime value, wi-fi generated data, behavioral segmentation, customer segmentation, restaurant analytics, customer metrics, Location analytics

Using The Customer Lifetime Value To Improve Your Business

Posted by Edward Kennedy on Nov 9, 2017 6:00:00 PM

The more you know about your customers, the better experience you can provide for them and ensure repeat business. You don’t have to be a fortune teller to predict customer behavior when owning or managing a restaurant. The Analytics Dashboard provided by Bloom Intelligence can collect several business metrics while offering free Wi-Fi for guests. One important component to understand is the customer lifetime value.

Read More

Tags: big data, free wi-fi, analytics, Consumer Behavior, Dashboard, Bloom Intelligence, Atlanta Bread Company, automation, customer lifetime value, wifi generated data, marketing metrics, wi-fi generated data, behavioral segmentation, market segmentation, customer segmentation, wi-fi analytics, data analytics, customer metrics, Location analytics

Customer Repeat Rate - Fostering Customer Loyalty

Posted by Edward Kennedy on Nov 3, 2017 3:00:00 PM

Would you like to know what store promotions are working? Would you like to know what marketing campaigns are delivering real ROI? How about your operations and your staff, wouldn't it be nice to have some type of metric to gauge the performance of your business and employees?

Read More

Tags: big data, marketing, analytics, Consumer Behavior, Dashboard, Bloom Intelligence, customer loyalty, wifi generated data, marketing metrics, wi-fi generated data, wi-fi analytics, wi-fi marketing, wi-fi analytics platform, data analytics, wi-fi marketing software, wi-fi marketing platform, customer retention, customer metrics, business forecasting, Location analytics

Dwell Time: Filtering Who's Staying in Your Shop the Longest

Posted by Edward Kennedy on Oct 31, 2017 10:00:00 AM

Have you ever wondered how long a loyal customer visits your shop? If you’re able to identify a person visiting your business as a customer, you might want to know what their average dwell time is.

Read More

Tags: big data, Consumer Behavior, Dashboard, Bloom Intelligence, wifi generated data, marketing metrics, wi-fi generated data, data analytics, customer metrics, dwell time

Return Rate: Metrics from a Second Store Visit

Posted by Edward Kennedy on Oct 28, 2017 12:00:00 PM

While it's always exciting to realize you had a first-time customer in your shop, it's even more gratifying when they return. This begs the question: how do you really know if they're visiting for a second time?

Read More

Tags: Consumer Behavior, Dashboard, Bloom Intelligence, return rate, marketing metrics, customer metrics, customer return rate

Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social Wi-Fi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

  • How to use social Wi-Fi to understand your customers and affect customer buying behavior,
  • Restaurant and retail marketing best practices,
  • Bloom Intelligence client case studies, and
  • News and updates about Bloom Intelligence.

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all