The Bloom Intelligentsia

Bricks and Mortar: How to Attract Repeat Business from Millennials

Posted by Robin Johnston on Feb 20, 2018 7:01:00 AM

If you have a retail store, restaurant, or other brick and mortar business, you depend a great deal on repeat customers. It can be particularly challenging to motivate millennials to return consistently to your business. Millennials move at a fast pace and grabbing their attention can be difficult in today's hyperconnected world. This requires a well-conceived marketing strategy that understands their behavior and preferences. Here are some of the best ways to get more repeat business from millennials. 

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How to Get Reviews on TripAdvisor for Your Restaurant

Posted by Robin Johnston on Feb 15, 2018 7:00:00 AM

One of the best tools available to restaurant owners are online review sites. More and more these days, people are turning to sites like TripAdvisor and Yelp! to help them decide which restaurants they go to. Having a good rating on one of these sites could be the difference between bringing in a large amount of new customers or having your numbers shrink. 

But in terms of marketing, there isn't much you can do to improve your standing. For instance, with your SEO strategy, there are things you can do to improve your standing within search engines. But with review sites, it all comes down to how well you serve your customers. That being said, the more reviews you can gather, the better. To do this, there are a few proven strategies you can try, that will encourage more people to leave a review on sites like TripAdvisor, and ultimately bring in more customers. 

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Tags: restaurant marketing data

Gym Marketing: How to Retain New Years Resolution Breakers

Posted by Robin Johnston on Feb 12, 2018 6:00:00 AM

At the beginning of January, your gym was flooded with people who had made resolutions to get healthier for 2018. Unfortunately, it doesn't take long for those people to start to taper off, resolution-breakers disappearing as fast as they came. You want to keep them in your gym--not only meeting their goals, but meeting yours, too. Fortunately, there are several strategies that will make it easier to retain those individuals. 

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4 Sweet Valentine's Day Marketing Ideas for Your Brick-and-Mortar Business

Posted by Robin Johnston on Feb 9, 2018 8:58:10 AM

Valentine's Day is quickly approaching. For brick-and-mortar businesses, it's the perfect opportunity to maximize this holiday with your digital marketing. From building brand awareness to growing your email list and driving sales, you can utilize this occasion to further your own business goals.

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Live Event Marketing: How to Leverage Social Media

Posted by Robin Johnston on Feb 8, 2018 7:00:00 AM

When your business hosts a large event, it's important to make the most of it. You're spending a lot of time and money on planning and throwing this event, and you need to make sure that you are getting a good return on your investment. One way to do this is by forming a connection with attendees, and having that connection last after they leave the event. 

For this to happen, you need a way to stay in touch with attendees. Years ago, this might have meant gathering phone numbers or mailing addresses, but this is no longer as efficient. Instead, it's better if you can connect with your visitors digitally online, giving you a way to instantly connect with hundreds - or even thousands - of people. But how to do this? 

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3 Examples of Triggered Marketing to Steal for Your Business

Posted by Robin Johnston on Feb 6, 2018 7:00:00 AM

In today's digital world, it is easy to interact with individuals on a personal, one-to-one level.  Used properly, today's technology is a great way to not only interact, but influence as well.  For example, discourse on social media is able to influence culture, politics, entertainment, and industries.  For businesses, technology is a great way to engage and influence potential, current, and former customers toward an expected outcome.  

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How Wi-Fi is Your Best Analytics Tool to Engage Shoppers

Posted by Robin Johnston on Feb 1, 2018 7:00:00 AM


It's no secret: keeping your shoppers engaged is a challenge. In a world where we can find thousands of new shops at our fingertips, it's difficult for physical stores to keep up. But just because you don't have an online storefront doesn't mean you can't take advantage of analytics technology. And the best way to do so may be with technology so common you haven't even given it a second thought: Wi-Fi.

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5 Coffee Shop Marketing Tactics You Need to Implement in 2018

Posted by Robin Johnston on Jan 23, 2018 7:00:00 AM

Are you developing your coffee shop marketing plan for 2018?

As we start a new year, remaining abreast of what's working now in digital marketing is key to staying current in your strategy. Since most – if not all – of your customers are using the internet to shop, socialize, and connect, it's important to show up when they're looking to engage with you.

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Tags: coffee shops, restaurant marketing

How to Leverage Personalized Marketing for Your Restaurant

Posted by Robin Johnston on Jan 18, 2018 7:00:00 AM

You are the owner of a local coffee shop.  One of your best customers comes in daily and orders their usual beverage. This customer also tends to order the daily breakfast special that your store promotes. About once a week, this customer also brings a colleague or friend with them.  That colleague or friend has now started coming on their own, although they order items that they like from your shop.  

This customer - your best customer - initially came to your shop because they drive by the shop daily on the way to work. This customer noticed the "free Wi-Fi," advertisement outside the store, and figured a cup of coffee and some time to browse the web before work would be a good way to start their day. Upon walking into the store, they were prompted to sign in on your landing page in order to connect to the free Wi-Fi. The landing page promoted that this customer would receive a free cup of coffee for liking your store's Facebook page. The customer enjoyed the food and experience so much, that they returned.  This time - and every time they visit since - they check their location in on Facebook as being at your shop. Their friends and colleagues notice this, ask the customer, and are invited to tag along. 

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Tags: coffee shops, restaurant marketing, restaurant analytics

4 Surprisingly Simple Ways to Get More Reviews for Your Business

Posted by Edward Kennedy on Jan 16, 2018 7:00:00 AM

Getting positive reviews for your restaurant, retail store, or bricks-and-mortar business is one of the best ways to grow your business and build a consistent customer base. When seeking a new product, restaurant, or service, people are typically willing to go the extra mile to shop at a location that's been recommended by a friend. In fact, when comparing two options customer reviews are often the tipping point. They offer validation that the business is superior and customer's experiences have been great. Use these four simple ways to get more reviews from customers for your business:

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noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social Wi-Fi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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