The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

5 Tips for Successful Email Marketing Campaigns

Posted by Jonah Babnick on Jan 16, 2019 7:43:00 AM

Email marketing is a fundamental component of successful restaurant marketing best practices. When paired with a WiFi analytics and marketing platform, it provides an outstanding opportunity for inbound marketing, where customers who have already indicated interest in your company can be nurtured into loyal, higher-spending patrons.

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Tags: email marketing

Why You Need To Optimize Your Email Subject Line

Posted by Jonah Babnick on Jan 9, 2019 8:05:00 AM

No matter how powerfully written your email is, it won’t matter if the reader doesn’t open it. You could be offering free meals for life, but if your subject line doesn’t compel the recipient to open, read and react, the email will have been sent in vain. Many marketers create their email subject line as an afterthought, but in several ways the subject line is much more important than the email itself.

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Tags: email marketing

5 Coffee Shop Marketing Tactics You Need to Implement in 2019

Posted by Robin Johnston on Jan 3, 2019 11:17:33 AM

Are you developing your coffee shop marketing plan for 2019?

As we begin a new year, remaining keen on what's working now in digital marketing is key to staying current in your strategy. Since most – if not all – of your customers are using the internet to shop, socialize and connect, it's important to show up when they're looking to engage with you.

We've put together some top tactics you need to implement this year in your coffee shop marketing strategy.

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Tags: coffee shops, restaurant marketing

The Importance of Personalizing Your Email Marketing Messages

Posted by Jonah Babnick on Jan 2, 2019 1:22:09 PM

Personalization of email marketing messages happens when marketers use customer data to create much more effective email content because it can be tailored for each individual or segment.

Using personalized messaging has been proven to improve open rates and generate more revenue because it allows marketers to create more relevant content that will interest the consumer.

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Tags: email marketing

How E-mail marketing is accelerated by using Wi-Fi at Your Business

Posted by Jonah Babnick on Dec 26, 2018 11:05:00 AM

Effective marketing is essential for the success of any business. It is what allows you to gain visibility in the marketplace and promote to your guests so you can maintain a loyal customer base while attracting new patrons. Despite the numerous digital marketing tools available today, email marketing continues to be the leader when it comes to marketing ROI.

Using the Wi-Fi access point(s) at your place of business, along with a quality WiFi marketing and analytics platform, can be a powerful way to accelerate the growth of your email database and the ROI of your email marketing campaigns.

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Tags: e-mail marketing, free wi-fi

Optimizing Your Email Marketing Campaigns

Posted by Jonah Babnick on Dec 19, 2018 7:52:00 AM

In a world dominated by social media and internet advertising, some marketers may be wondering if email is as relevant as it has been in the past. After all, it seems as if Facebook, Twitter and Instagram are the leading marketing channels of choice in 2019.

If you are currently running email marketing campaigns, there’s nothing to worry about. Surprising to some, email continues to prove itself a more-than-worthy option, and one in which you should consider placing a nice portion of your marketing resources.

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Tags: email marketing

WiFi Analytics, Customer Data and Marketing Segmentation

Posted by Jacob Downing on Dec 12, 2018 8:04:00 AM

When executing effective brick-and-mortar offline marketing campaigns, WiFi analytics can be the missing link that marketers have been searching for. This is especially the case for restaurants, coffee shops and other retail locations.

Marketers know that to succeed in today’s marketplace, campaigns must be built upon accurate, comprehensive data about your customers. The problem for most marketers lies in exactly how to gather the necessary data and then arrange it into useable customer profiles.

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Tags: wifi analytics

The Power of Customer Profiling

Posted by Allen Graves on Dec 5, 2018 8:05:00 AM

Customer profiling is a great way to get a detailed portrait of your current customer base to help you make smarter, more effective marketing decisions as you engage your customers on a more personal level.

Why Customer Profiles?

Without the advantage of using actual data to know customers on this detailed level, marketers are left to base campaigns and messages more on personal opinion. In this situation, effective marketing becomes extremely difficult to manage, measure, and keep profitable, resulting in less-than-stellar business results.

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Tags: customer profiles

Key Insights Revealed Using Social Wi-Fi

Posted by Edward Kennedy on Nov 28, 2018 8:10:00 AM

To define creative ways in which social WiFi is a tool that garners invaluable information about the demographic and behavior data of your customers, it is pivotal to first explain the workings of a social WiFi platform.

A Social WiFi Platform is a portal that creates access to your WiFi connection by allowing consumers and clients using smart phones, laptops, and tablets to connect to the internet. In doing so, the platform can measure customer behavior data while collecting valuable customer profile information.

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Tags: social wi-fi

What Is WiFi Marketing?

Posted by Jacob Downing on Nov 21, 2018 7:42:00 AM

"WiFi Marketing is a marketing technique that uses a physical location’s guest WiFi landing pages and access point(s) to collect customers names, contact information and demographics while measuring their behavior data at the location. The data is then used to create targeted remarketing campaigns to influence customers to increase their visit frequency and spend, and measure their satisfaction in real time."

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Tags: WiFi marketing

WiFi Marketing Practices for Restaurants and Retail Straight to Your Inbox!

Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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