The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

WiFi Analytics, Customer Data and Marketing Segmentation

Posted by Jacob Downing on Dec 12, 2018 8:04:00 AM

When executing effective brick-and-mortar offline marketing campaigns, WiFi analytics can be the missing link that marketers have been searching for. This is especially the case for restaurants, coffee shops and other retail locations.

Marketers know that to succeed in today’s marketplace, campaigns must be built upon accurate, comprehensive data about your customers. The problem for most marketers lies in exactly how to gather the necessary data and then arrange it into useable customer profiles.

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Tags: wifi analytics

The Power of Customer Profiling

Posted by Allen Graves on Dec 5, 2018 8:05:00 AM

Customer profiling is a great way to get a detailed portrait of your current customer base to help you make smarter, more effective marketing decisions as you engage your customers on a more personal level.

Why Customer Profiles?

Without the advantage of using actual data to know customers on this detailed level, marketers are left to base campaigns and messages more on personal opinion. In this situation, effective marketing becomes extremely difficult to manage, measure, and keep profitable, resulting in less-than-stellar business results.

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Tags: customer profiles

Key Insights Revealed Using Social Wi-Fi

Posted by Edward Kennedy on Nov 28, 2018 8:10:00 AM

To define creative ways in which social WiFi is a tool that garners invaluable information about the demographic and behavior data of your customers, it is pivotal to first explain the workings of a social WiFi platform.

A Social WiFi Platform is a portal that creates access to your WiFi connection by allowing consumers and clients using smart phones, laptops, and tablets to connect to the internet. In doing so, the platform can measure customer behavior data while collecting valuable customer profile information.

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Tags: social wi-fi

What Is WiFi Marketing?

Posted by Jacob Downing on Nov 21, 2018 7:42:00 AM

"WiFi Marketing is a marketing technique that uses a physical location’s guest WiFi landing pages and access point(s) to collect customers names, contact information and demographics while measuring their behavior data at the location. The data is then used to create targeted remarketing campaigns to influence customers to increase their visit frequency and spend, and measure their satisfaction in real time."

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Tags: WiFi marketing

Progressive Profiling For WiFi Marketing Success

Posted by Allen Graves on Nov 14, 2018 8:07:00 AM

Customer profiling is a great way to get a detailed portrait of your current customer base to help you make smarter, more effective marketing decisions as you engage your customers on a more personal level. Using customer profiles, your customers can be broken down into segments, or groups, based on certain demographics and behaviors.

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Tags: customer profiles, progressive profiling

Four Key Customer Loyalty Metrics You Need To Be Tracking

Posted by Jacob Downing on Nov 7, 2018 8:12:00 AM

In today’s competitive brick-and-mortar landscape, customer loyalty is crucial to business success. Restaurants and retail establishments need to be tracking key customer loyalty metrics to understand how their customers feel about their brand. And in an environment where customer sentiment is greatly impacted by online reviews, businesses that are not tracking customer satisfaction, sooner or later are going to feel the effects on their bottom line.

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Tags: customer loyalty

Using WiFi Analytics for Marketing

Posted by Jonah Babnick on Oct 31, 2018 8:04:00 AM

This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers who are ready to spend a great deal of money.

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Tags: wi-fi marketing

What is Presence Analytics?

Posted by Allen Graves on Oct 24, 2018 8:11:00 AM

The competition in today’s offline marketplace is fierce. Brick-and-mortar businesses like restaurants and retail establishments are in a constant struggle to stay ahead of their competition, and presence analytics can provide them with a huge advantage. This technology is literally changing the way brick-and-mortar businesses are thinking about marketing.

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Tags: Location analytics, wi-fi analytics

Email Validation for Successful Restaurant Marketing

Posted by Jacob Downing on Oct 17, 2018 8:32:00 AM

Email has always been an effective way to reach clients and potential customers. Even amidst the chaos of all the Tweets and Facebook posts and Instagram pictures, email continues to be one of the most consistently dependable ways for companies to communicate with customers and prospects.

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Tags: email marketing

Creative Restaurant Marketing Ideas For Halloween

Posted by Jonah Babnick on Oct 10, 2018 8:04:00 AM

Halloween is quickly approaching, and savvy restaurateurs are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existing restaurant customers, they can bring new ones in.

If you haven’t made plans yet, now is the time to get started. Here are some great Halloween restaurant marketing and promotion ideas that are sure to get you, your customers and your staff in the spirit!

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Tags: restaurant marketing

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Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

  • How to use social WiFi to understand your customers and affect customer buying behavior,
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