The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Restaurant & Retail: How to Grow Tangible ROI from Customer Profiles

Posted by Jonah Babnick on Aug 15, 2018 8:00:00 AM

Establishments like retail stores and restaurants have always had a tough time authenticating the ROI of their online and offline marketing campaigns. This has given online ecommerce companies an advantage over brick-and-mortar businesses for years.

Recently, however, WiFi analytics and marketing platforms have leveled the playing field, allowing physical locations to collect real-time tangible campaign data from actual customers. More importantly, when used properly, this data can provide a significant return on investment.

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Tags: customer profiles

Using Customer Profiles to Drive ROI

Posted by Allen Graves on Aug 8, 2018 8:00:00 AM

There are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires.

No matter how your data is collected, there are tools available today to help you take the customer information you've gathered and use it to effectively drive positive ROI.

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Tags: customer profiles

Dealing With Poor Customer Ratings and Reviews Of Your Restaurant

Posted by Allen Graves on Aug 1, 2018 8:00:00 AM

The wonderful thing about the internet is that it gives every customer an opportunity to review a business, it’s product and its services.

But, wait. That could be a bad thing about the internet, right?

Well, not really. But no business owner can be blamed for feeling that way on the day they wake up to see a customer has left a scathing, negative review of their business on a prominent website. 

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Tags: Customer Ratings and Reviews

Effective Segmentation For Restaurant Email Marketing

Posted by Jacob Downing on Jul 26, 2018 11:33:00 AM

A 40-year-old father of three who gets an email from a restaurant that is clearly aimed at attracting the 20-something hipster crowd.

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Tags: email marketing, customer profiles

The Four Levels of PCI Compliance For Restaurants and Retail

Posted by Jonah Babnick on Jul 24, 2018 8:00:00 AM

With the emphasis on security for all credit and debit card transactions, it’s important for every organization that accepts credit payments to understand the details of Payment Card Industry (PCI) data security standards.

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Tags: PCI Compliance

Is Mobile Technology Worth the Effort For Restaurants?

Posted by Robin Johnston on Jul 19, 2018 7:00:00 AM

Is mobile technology worth the money and time for restaurant owners to invest in? Well, consider a 2018 Pew Research Survey that shows 94% of adults aged 18-29 in the United States own a smartphone. In addition, 89% of smartphone users are 30-49. If you are going to reach them, you must reach them through the device they use the most: their smartphone. The same survey showed that 49% of Millennials prefer a digital restaurant receipt to a paper receipt. That age group is the most opinionated, adept, and engaged group of mobile users anywhere. Here are six reasons why mobile technology is worth the effort for restaurant owners. 

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Tags: restaurant marketing, restaurant analytics

Successful Multi-Channel Marketing for Your Small Businesses

Posted by Robin Johnston on Jul 17, 2018 7:00:00 AM

The internet is boasting with various ways for businesses to market to consumers. In 2018, multi-channel marketing is reigning supreme for its growth benefits when done successfully. Simply put, multi-channel marketing is a process that involves interacting with customers using various direct and indirect communication platforms. This can be done through a website, email, direct mail, mobile, and so on and so forth. Essentially, the goal of multi-channel marketing is to expand the options available for customers to take action in response, primarily through purchasing a product or service through their preferred platform.

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Personalized Email Marketing in Less Time? Here's How

Posted by Robin Johnston on Jul 12, 2018 7:00:00 AM

You've done all the work to gather information to use email to get your customers coming back again and again. You may have gotten their email addresses a number of ways. If you collected the addresses through your free Wi-Fi or social media accounts, you probably already know a lot of things about your customers, including things like their: name; address; gender; educational level; marital status; income; and more. You would like to send personalized emails, but it seems like too much work. Don't worry. It's not. Here are simple ways to send personalized emails in far less time. 

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Tags: marketing strategies

#1 Tip for Restaurateurs: Fostering Customer Engagement

Posted by Robin Johnston on Jul 10, 2018 7:00:00 AM

In order to build long-lasting relationships with your customers, you must nurture and manage the relationship. Essentially, customer engagement helps you along this process. Customer engagement can be defined as an emotional connection between a customer and a business, which fosters brand loyalty and awareness. Ultimately, every restaurateur should strive to increase customer engagement as highly engaged customers tend to buy and support more, as well as, demonstrate more loyalty. In fact, customer engagement has become a top strategic priority for all business initiatives, and for good reason.

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Tags: restaurant marketing

How to Use Your Free Restaurant Wi-Fi for Real Time Market Research

Posted by Robin Johnston on Jul 5, 2018 7:00:00 AM

Did you know you can use the free wi-fi you offer your customers to collect valuable data about them in real time? Even if they don't log in, you can use your wi-fi access points to gather data, analyze it, and effectively react to customer behavior.  You'll know if someone is a repeat or first time customer, how often they will be likely to visit, and even what their lifetime value may be for your business. Let's take a look at how you can gather this information and how to use it. 

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