Email marketing is one of the best ways to stay in touch with your customers. While it's common for online businesses, it's also very effective for brick and mortar businesses, including restaurants. In fact, sending compelling and relevant emails gives you a way to publicize specials, events, new dishes, send out coupons, and tell people about anything new. Let's look at some of the ways to make email marketing work for you.
You want to integrate Wi-Fi into your restaurant. You know businesses that don't offer free Internet often lose customers to competitors. Actually, one survey showed 70% of customers felt Wi-Fi made their restaurant experience better. You're concerned about the cost, because the Internet will be free for your customers but not for you. As a smart business person, however, you should know it is actually possible to get your customer Wi-Fi to pay for itself. That may not make sense to you at first, but here are some of the ways it can be done to retain loyal customers and keep new customers coming back--both of which will result in more money, which can pay for the free Internet you will provide.
Today's businesses can reach consumers around the globe with just a click or tap. But is there value in narrowing your focus to a hyper-local market? Marketers increasingly say yes. Brick-and-mortar stores catering to a local crowd have advantages that worldwide e-commerce businesses don't. Now experts are using not just local, but hyper-local marketing.
Customer ratings: they're one of the most important elements of your business. Satisfied customers are more likely to share their experience at your restaurant in a way that will bring in their friends, coworkers, and family members, while dissatisfied customers will warn everyone they know away from your restaurant. Thanks to today's highly digital society, both happy customers and unhappy ones have a wider reach than ever--and more people are turning to those online reviews to help shape the way they choose what restaurants they'll visit, from those out-of-town tourist visits to people looking for a new place to eat in their own backyards.
Every restaurant wants to keep its customers coming back. After all, retaining current customers is a lot less expensive than finding new ones. One effective way to increase repeat business is with an email list. Having this kind of a marketing tool lets you stay in touch with your customers by sending them emails about upcoming drink specials, new menu items and more. Customers will then think of your restaurant the next time that they are planning to dine out.
Tags: restaurant marketing
Loyal customers are a critical part of improving your restaurant as a whole. Repeat business--especially frequent business--offers a number of key benefits to your restaurant. Loyal customers, in general, are worth around ten times as much as the amount of their first purchase over time--and that number may be even higher in the restaurant industry. Just five percent more customer retention can increase your sales numbers by as much as 75%. Not only that, acquiring new customers for your restaurant costs around five times more than keeping the customers you already have. Clearly, the benefits of customer loyalty are extraordinary--and knowing how to create that sense of loyalty is critical for your restaurant.
Regardless what your restaurant offers on the menu, you can be sure your customers are looking for one thing from you: free Wi-Fi. In fact, one survey showed 70% of customers felt Wi-Fi made their restaurant experience better. Restaurants that have Wi-Fi include: Atlanta Bread; Newk's Eatery; Black Rock Bar and Grill; The Original Brooklyn Water Bagel Company; and others. In today's society, Wi-Fi is a necessity. Restaurants use it to drive sales and visits by rewarding, identifying, and retaining their top customers.
It's also possible to send targeted promotions and messages, to enable a restaurant to strengthen customer loyalty, engage with those who visit their business, and increase the chance of return visits. Following are some of the advantages of having free Wi-Fi.
Your goal as a marketer or salesperson shouldn't be to make a single sale—it should be to build long-term relationships with prospective customers. Why? Well, for one thing, on average about 80% of your sales come from the top 20% of your customers. For another, it costs about 5 times as much to attract a new customer as it does to retain an existing one. The better you are at retaining your best customers, in other words, the more profitable your business will be.
Tags: customer loyalty
Tags: restaurant marketing
A robust analytics program is central to the success of your business. Analytics will help you generate more leads, increase sales, gain insights into customer behavior and preferences, create effective customer profiles, measure return on investment (ROI) and maximize limited marketing dollars.
Surprisingly, though, most businesses are still in the dark when it comes to the use of analytics. For example, a recent survey from Harvard Business Review found that "more than 80% of respondents were dissatisfied with their ability to measure marketing ROI."