The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices
12 min read

Restaurant Reputation Management can Grow Your Business

Why is Restaurant Reputation Management Important? Restaurant reputation management is a very important aspect of running a successful restaurant business. Your reputation, online or offline, can lite...

6 min read

Customer Segmentation and Personalization Improve Results

Customer segmentation and personalization of your marketing messages is crucial in today's competitive marketplace.

7 min read

Why Customer Ratings and Reviews Matter

Restaurant and retail marketing is truly complex. It is driven by seemingly countless digital marketing channels and even more tactics and strategies.

6 min read

How WiFi Analytics Helps Marketing and Operations Teams

Perhaps you've used analytics before in your business, but how thorough and easy to understand were those analytics? Did they give you true customer insight? And were they a simple snapshot in time?

Customer Segmentation to Power Up Your Restaurant Marketing

In today’s post-COVID, hyper-competitive restaurant industry, restaurateurs and marketers are always searching for an effective way to gain a competitive advantage without breaking the bank.

The Power of WiFi Analytics for Effective Restaurant Marketing

Now that the COVID-19 shutdown orders are being lifted across the country, restaurant owners and operators are faced with a new challenge - getting customers back through the door. Unfortunately, it i...

13 min read

11 Ways Mobile Technology Can Help Restaurants

Can mobile technology help the restaurant and retail industry? Consider a 2018 Pew Research Survey showing that 94% of adults aged 18-29 in the United States own a smartphone. Also, 89% of smartphone ...

Boost Profits & Win Customers Back with Automated Messaging

A well-known marketing speaker, David Meerman Scott, once said, "Instead of one-way interruption, personalized marketing is about delivering value at just the right moment that a customer needs it."  ...

Top 4 Reasons to Benchmark Visit Lengths with Dwell Time Data

Many restaurants and retail companies spend a lot of time and effort courting customers.  Resources, finances, and considerable thought go into attracting, drawing, and eventually converting visitors ...

Coronavirus: 10 Ways Dining Out Will Change

Coronavirus has certainly created a devastating economic impact on the restaurant industry. However, it is how restaurants choose to move forward that counts.

Executing Marketing Campaigns That Work After COVID-19

Restaurant customers have a new idea of what is important when choosing where to spend their money. It is no longer just about how amazing your product, environment, and customer service can be.  Disc...

How to Rebound And Succeed After the COVID-19 Pandemic

It is a new dawn for restaurant and retail owners and operators around the world. In the United States, restaurants and retail locations that have been closed for months are finally able to open their...

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