The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Driving Off-Premise Sales During The Coronavirus Pandemic

Posted by Allen Graves on Apr 2, 2020 12:00:06 PM

As the Coronavirus continues to spread across the world, there is just no way to tell when restaurants and retail locations can open their doors to on-premise customers once again. 

Because of this, businesses have been forced to change the way they think about keeping their revenue stream alive. For those who have the ability to maintain an effective curbside and/or delivery model, it is crucial to turn to their most powerful, yet low-cost, marketing tool – their customer database. 

Read More

Tags: Email Marketing, WiFi Marketing

Helping Your Restaurant Survive the Coronavirus

Posted by Allen Graves on Mar 25, 2020 12:40:40 PM

As we all know by now, because of the Coronavirus (COVID-19) outbreak in the United States and around the world, restaurants are being forced to close their doors to on-premise dining. These are uncertain times, indeed.

Fortunately, delivery, drive-through, and curbside/takeout service are still being allowed. And restaurants that have built a sizeable customer database can still maintain a revenue stream by using the database as a creative - and powerful - marketing tool.

Read More

Tags: Restaurant Marketing, Customer Profiles, WiFi Marketing

Take Control of Your Customer Ratings & Reviews

Posted by Dan Amato on Mar 18, 2020 8:30:00 AM

Like it or not, restaurant ratings websites play a critical role in getting customers through your door.

Great ratings can keep your seats full, while negative ratings can send potential customers elsewhere. So, if you're not actively taking steps to monitor and improve your online ratings, consider the following. 

Read More

Tags: Restaurant Marketing, Ratings and Reviews

How to Get More Customer Ratings and Reviews

Posted by Allen Graves on Mar 11, 2020 8:42:00 AM

In today’s connected world, positive customer ratings and reviews can be one of the most valuable and powerful customer acquisition and marketing tools for your restaurant business. If you’re currently not paying attention to your ratings and reviews, take a look at our post, Why Every Restaurant Should Care About Customer Ratings, to discover the potential revenue you’re undoubtedly leaving on the table.

Read More

Tags: Restaurant Marketing, Ratings and Reviews

Marketing Attribution for Restaurant Marketing Campaigns

Posted by Nellie Weiss on Mar 4, 2020 8:46:00 AM

Marketing and business technology solutions continue to advance at a rapid pace. Today’s marketers are enjoying an excess of tools and solutions to utilize when creating, executing and measuring their restaurant marketing campaigns.

Read More

Tags: Restaurant Marketing, WiFi Analytics

Restaurant Marketing Analytics to Grow Your Business in 2020

Posted by Allen Graves on Feb 25, 2020 3:39:44 PM

A robust and reliable analytics platform is central to the success of your business in 2020. Restaurant marketing analytics will help you generate more customers, increase sales, gain insights into customer behavior and preferences, create detailed customer profiles, measure return on investment (ROI) and maximize those valuable marketing dollars.

Read More

Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

5 Tips for Restaurant Email Marketing in  2020

Posted by Allen Graves on Feb 19, 2020 8:36:00 AM

Restaurant email marketing is a fundamental component of successful restaurant marketing best practices. When paired with a WiFi analytics and marketing platform, it provides an outstanding opportunity for inbound marketing, where customers who have already indicated interest in your company can be nurtured into loyal, higher-spending patrons.

Read More

Tags: Restaurant Marketing, Customer Segmentation, Email Marketing, WiFi Marketing

Using Social WiFi to Accelerate Email Marketing

Posted by Dan Amato on Feb 12, 2020 8:42:29 AM

Email marketing has always been one of the most effective and widely used marketing strategies. And it only appears to be getting stronger.

Unlike other methods, email marketing allows companies to contact people who have an interest in their product or service directly, and in a place that they are actively engaged. Website ads and social media posts are often glossed over, whereas an email grabs a user's attention. 

Read More

Tags: Restaurant Marketing, Customer Segmentation, Email Marketing, WiFi Marketing

Examples of Restaurant WiFi Marketing Attribution

Posted by Nellie Weiss on Feb 5, 2020 8:34:00 AM

Accurate marketing attribution for restaurants, or any brick-and-mortar business, has always been a thorn in the side of marketing professionals. However, in today’s competitive environment, it is absolutely necessary.

Read More

Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Restaurant Marketing Attribution For Offline Marketing

Posted by Edward Kennedy on Jan 28, 2020 5:48:11 PM

Restaurant Marketing Attribution

In today’s restaurant industry, the competition is as fierce as it has ever been. In addition to that, customers have so many more choices of where they choose to dine. For these reasons alone, restaurant owners and operators need to do everything they can to ensure that their marketing strategy is optimized to its highest potential.

Until recently, brick-and-mortar businesses did not have the advantage that online companies have enjoyed for so long – plentiful customer data. And without customer data, offline marketing attribution becomes extremely difficult.

Read More

Tags: Restaurant Marketing, Email Marketing, Customer Profiles, WiFi Marketing, WiFi Analytics

WiFi Marketing Practices for Restaurants and Retail Straight to Your Inbox!


noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

  • How to use social WiFi to understand your customers and affect customer buying behavior,
  • Restaurant and retail marketing best practices,
  • Bloom Intelligence client case studies, and
  • News and updates about Bloom Intelligence.

Recent Posts