Business owners have a myriad of responsibilities. Despite the boom of online stores and businesses, a lot of businesses such as restaurants conduct the majority of their business face-to-face, offline. Depending on the type of business you own, your responsibilities could range from management, bookkeeping, covering employee shifts, marketing, etc. On top of all of those responsibilities, you still have a business to run which involves knowing important information about your customers, your business, knowing how they both interact, and then making important decisions that impact how your business grows and remains competitive.
Imagine not only having to make these important decisions, but also having to create and maintain elaborate spreadsheets, run formulas, and crunch numbers on all of your customer and business data just so you can make those important business decisions.