The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Successful Multi-Channel Marketing for Your Small Businesses

Posted by Robin Johnston on Jul 17, 2018 7:00:00 AM

The internet is boasting with various ways for businesses to market to consumers. In 2018, multi-channel marketing is reigning supreme for its growth benefits when done successfully. Simply put, multi-channel marketing is a process that involves interacting with customers using various direct and indirect communication platforms. This can be done through a website, email, direct mail, mobile, and so on and so forth. Essentially, the goal of multi-channel marketing is to expand the options available for customers to take action in response, primarily through purchasing a product or service through their preferred platform.

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Personalized Email Marketing in Less Time? Here's How

Posted by Robin Johnston on Jul 12, 2018 7:00:00 AM

You've done all the work to gather information to use email to get your customers coming back again and again. You may have gotten their email addresses a number of ways. If you collected the addresses through your free Wi-Fi or social media accounts, you probably already know a lot of things about your customers, including things like their: name; address; gender; educational level; marital status; income; and more. You would like to send personalized emails, but it seems like too much work. Don't worry. It's not. Here are simple ways to send personalized emails in far less time. 

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Tags: marketing strategies

#1 Tip for Restaurateurs: Fostering Customer Engagement

Posted by Robin Johnston on Jul 10, 2018 7:00:00 AM

In order to build long-lasting relationships with your customers, you must nurture and manage the relationship. Essentially, customer engagement helps you along this process. Customer engagement can be defined as an emotional connection between a customer and a business, which fosters brand loyalty and awareness. Ultimately, every restaurateur should strive to increase customer engagement as highly engaged customers tend to buy and support more, as well as, demonstrate more loyalty. In fact, customer engagement has become a top strategic priority for all business initiatives, and for good reason.

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Tags: restaurant marketing

How to Use Your Free Restaurant Wi-Fi for Real Time Market Research

Posted by Robin Johnston on Jul 5, 2018 7:00:00 AM

Did you know you can use the free wi-fi you offer your customers to collect valuable data about them in real time? Even if they don't log in, you can use your wi-fi access points to gather data, analyze it, and effectively react to customer behavior.  You'll know if someone is a repeat or first time customer, how often they will be likely to visit, and even what their lifetime value may be for your business. Let's take a look at how you can gather this information and how to use it. 

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Are You Segmenting Your Customers? Here's Why You Need To

Posted by Robin Johnston on Jul 3, 2018 7:00:00 AM

Every successful business relies on an effective marketing strategy, and that marketing strategy can only be effective when customer segmentation is implemented. Simply put, customer segmentation is the process in which business owners divide customers and leads into specific groups as it relates to marketing.

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How Restaurants Can Boost Revenue with Customer Profiles

Posted by Robin Johnston on Jun 21, 2018 7:00:00 AM

There is more to building a successful restaurant than just preparing great food, having a good price, or specializing in a particular kind of cuisine. It's also about marketing, because you need to bring new people through your doors and maintain the customers you already have. One tool in doing this is keeping customer profiles, including demographics, their behavior including the kind of food they buy, how they pay, and how often they visit, and other places they visit. Here are a few of the many benefits of creating and maintaining customer profiles. 

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Why Customer Lifetime Value is a Crucial Metric in the Restaurant Industry

Posted by Robin Johnston on Jun 19, 2018 7:00:00 AM

Customer retention is a crucial factor in the success of all businesses, but particularly important in the restaurant industry. Among the KPIs restaurants need to track, repeat business is a significant indicator of customer loyalty and helps drive the lifetime value of a customer.

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5 Tips On How To Get More Positive Ratings and Fewer Poor Ratings

Posted by Robin Johnston on Jun 14, 2018 7:00:00 AM

In the "old days" people opened the phone book to find restaurants, services and products they needed. Today, they open their smart phone and search Google or their favorite review site.

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How to Make the Most of Your Wi-Fi Login Page

Posted by Robin Johnston on Jun 12, 2018 7:00:00 AM


A Wi-Fi login page isn't just an extra step for your customers. It provides your business with a way to gather customer intelligence, personalize experiences, and improve your marketing strategy. But let's back up a bit. What is a Wi-Fi login page and does your business really need one?

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Tags: wi-fi marketing, wi-fi advertising

How to Personalize Your Guest Experience With Email Segmentation

Posted by McKenzie Gregory on Jun 7, 2018 7:00:00 AM

With so many emails flooding your customers’ inboxes, relevant, useful content is the name of the game. Remember, you’re not just competing with other restaurants: You’re competing with co-workers, friends, moms, and overzealous pet-owner friends who send emails from the dog (just me?).

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Tags: email marketing

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"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

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