The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Progressive Profiling For WiFi Marketing Success

Posted by Allen Graves on Nov 14, 2018 8:07:00 AM

Customer profiling is a great way to get a detailed portrait of your current customer base to help you make smarter, more effective marketing decisions as you engage your customers on a more personal level. Using customer profiles, your customers can be broken down into segments, or groups, based on certain demographics and behaviors.

Read More

Tags: customer profiles, progressive profiling

Four Key Customer Loyalty Metrics You Need To Be Tracking

Posted by Jacob Downing on Nov 7, 2018 8:12:00 AM

In today’s competitive brick-and-mortar landscape, customer loyalty is crucial to business success. Restaurants and retail establishments need to be tracking key customer loyalty metrics to understand how their customers feel about their brand. And in an environment where customer sentiment is greatly impacted by online reviews, businesses that are not tracking customer satisfaction, sooner or later are going to feel the effects on their bottom line.

Read More

Tags: customer loyalty

Using WiFi Analytics for Marketing

Posted by Jonah Babnick on Oct 31, 2018 8:04:00 AM

This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers who are ready to spend a great deal of money.

Read More

Tags: wi-fi marketing

What is Presence Analytics?

Posted by Allen Graves on Oct 24, 2018 8:11:00 AM

The competition in today’s offline marketplace is fierce. Brick-and-mortar businesses like restaurants and retail establishments are in a constant struggle to stay ahead of their competition, and presence analytics can provide them with a huge advantage. This technology is literally changing the way brick-and-mortar businesses are thinking about marketing.

Read More

Tags: Location analytics, wi-fi analytics

Email Validation: Crucial for a Successful Restaurant Marketing Campaign

Posted by Jacob Downing on Oct 17, 2018 8:32:00 AM

Email has always been an effective way to reach clients and potential customers. Even amidst the chaos of all the Tweets and Facebook posts and Instagram pictures, email continues to be one of the most consistently dependable ways for companies to communicate with customers and prospects.

Read More

Tags: email marketing

Creative Restaurant Marketing Ideas For Halloween

Posted by Jonah Babnick on Oct 10, 2018 8:04:00 AM

Halloween is quickly approaching, and savvy restaurateurs are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existing restaurant customers, they can bring new ones in.

If you haven’t made plans yet, now is the time to get started. Here are some great Halloween restaurant marketing and promotion ideas that are sure to get you, your customers and your staff in the spirit!

Read More

Tags: restaurant marketing

Content Marketing for Restaurants

Posted by Allen Graves on Oct 3, 2018 8:07:00 AM

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful marketing strategy began long before the idea of the World Wide Web was even conceived.

Read More

Tags: marketing strategies, restaurant marketing

Content and Email Marketing For Retail and Restaurant Marketers

Posted by Jonah Babnick on Sep 26, 2018 8:00:00 AM

If you’re in search of a way to build brick-and-mortar customer loyalty and establish a strong customer following, it can help to put on your thinking cap and look at some of the ways other companies have realized success.

Read More

Tags: email marketing, restaurant marketing, retail marketing

How WiFi Marketing and Analytics Can Drive Positive ROI and Improved Marketing Results

Posted by Jacob Downing on Sep 19, 2018 8:00:00 AM

“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” — Sir Arthur Conan Doyle, physician, author

The most effective marketing campaigns are built on solid, reliable data. For brick-and-mortar marketing campaigns, WiFi analytics can bring you exactly the type of data you need.

Read More

Tags: restaurant analytics

How to Turn Poor Customer Ratings Into Satisfied, Loyal Customers

Posted by Allen Graves on Sep 12, 2018 8:00:00 AM

In today’s wired world where everyone has immediate access to the internet, it’s no secret that customer reviews and ratings are hugely important to any business, especially in the restaurant industry. These ratings can bring a wealth of valuable information to informed restaurant owners who understand how to respond to them.

Read More

Tags: Customer Ratings and Reviews

WiFi Marketing Practices for Restaurants and Retail Straight to Your Inbox!


noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

  • How to use social WiFi to understand your customers and affect customer buying behavior,
  • Restaurant and retail marketing best practices,
  • Bloom Intelligence client case studies, and
  • News and updates about Bloom Intelligence.

Recent Posts

Posts by Topic

see all