Customer retention is a crucial factor in the success of all businesses, but particularly important in the restaurant industry. Among the KPIs restaurants need to track, repeat business is a significant indicator of customer loyalty and helps drive the lifetime value of a customer.
In the "old days" people opened the phone book to find restaurants, services and products they needed. Today, they open their smart phone and search Google or their favorite review site.
A Wi-Fi login page isn't just an extra step for your customers. It provides your business with a way to gather customer intelligence, personalize experiences, and improve your marketing strategy. But let's back up a bit. What is a Wi-Fi login page and does your business really need one?
With so many emails flooding your customers’ inboxes, relevant, useful content is the name of the game. Remember, you’re not just competing with other restaurants: You’re competing with co-workers, friends, moms, and overzealous pet-owner friends who send emails from the dog (just me?).
Tags: email marketing
Giving a customer a little something extra has long been a hallmark of quality customer service. It's a great way to add perceived (and real) value. In today's increasingly digital world, this perception of value has not changed at all. This creates a tremendous opportunity in which the business can offer free Wi-Fi to its customers. Why is it such a great opportunity? Let's take a look.
While internet connectivity may seem ubiquitous in today’s society, the fact remains that there are still billions – yes, billions – of people around the world who do not have internet connectivity and the benefits it provides.
As a business owner, it's important to understand who your customers really are. After all, without them your business wouldn't exist. For this reason, it's integral that you are able to meet the demands of your customers to achieve a competitive advantage. One of the best ways to do this is by collecting customer data.
Customers are spending an increasing amount of time online and because of that, the options of gathering customer data have advanced beyond measure. Collecting this data will not only help you build a loyal base of customers, but will assist in attracting potential new customers as well. Here's why collecting customer data is essential to your business.
Tags: data analytics
Email marketing is one of the best ways to stay in touch with your customers. While it's common for online businesses, it's also very effective for brick and mortar businesses, including restaurants. In fact, sending compelling and relevant emails gives you a way to publicize specials, events, new dishes, send out coupons, and tell people about anything new. Let's look at some of the ways to make email marketing work for you.
You want to integrate Wi-Fi into your restaurant. You know businesses that don't offer free Internet often lose customers to competitors. Actually, one survey showed 70% of customers felt Wi-Fi made their restaurant experience better. You're concerned about the cost, because the Internet will be free for your customers but not for you. As a smart business person, however, you should know it is actually possible to get your customer Wi-Fi to pay for itself. That may not make sense to you at first, but here are some of the ways it can be done to retain loyal customers and keep new customers coming back--both of which will result in more money, which can pay for the free Internet you will provide.
Today's businesses can reach consumers around the globe with just a click or tap. But is there value in narrowing your focus to a hyper-local market? Marketers increasingly say yes. Brick-and-mortar stores catering to a local crowd have advantages that worldwide e-commerce businesses don't. Now experts are using not just local, but hyper-local marketing.