Until now, restaurant marketing professionals have had a tough time authenticating the ROI of their online and offline marketing campaigns. However, WiFi analytics and marketing platforms have changed...
Personalization of email marketing messages is crucial to win over today's savvy consumers . Personalization refers to using customer data to create much more effective email content because it can be...
Customer ratings and reviews can have a significant impact on your business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience. They...
Restaurant marketing is more important than ever. After COVID-19 restrictions are lifted, customers will be dining out again - and you want your business to be at the top of their minds. For offline b...
Customer ratings and reviews can have a significant and valuable impact on your business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer exp...
Customer churn, also known as customer attrition, isn’t an isolated event. It’s a process that can start at any time, from when a potential customer first discovers your place of business, to when the...
It’s no secret that your loyal customers are the lifeblood of your business. So when a customer changes their habit of visiting your establishment, do you have a way of knowing? More importantly, can...
Why is Restaurant Reputation Management Important? Restaurant reputation management is a very important aspect of running a successful restaurant business. Your reputation, online or offline, can lite...
When it comes to successful marketing in today’s brick-and-mortar environment, personalization is the key to unlocking amazing results. Today’s consumer is blanketed with advertising from countless on...
No matter what type of marketing strategy you are employing, or when, it is crucial to have detailed customer data collection and marketing attribution tools. Using these tools, marketers will have t...
A marketing plan is a necessity for any restaurant. Whether examining opportunities to increase revenue, raising capital, or selling a business, creating a marketing plan is paramount. Planning is the...
Data allows restaurant professionals to reach customers, translating into managerial improvements, increased sales, successful marketing, and better insights. In 2021, data acquisition is an opportun...
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