The Bloom Intelligence Restaurant Marketing & Customer Intelligence Blog

Your Source for Restaurant Marketing Best Practices

Using Customer Data to Drive More Revenue

No matter what type of marketing strategy you are employing, or when, it is crucial to have detailed customer data collection and marketing attribution tools. Using these tools, marketers will have th...

15 min read

How to Create a Restaurant Marketing Plan in 6 Steps

A marketing plan is a necessity for any restaurant. Whether examining opportunities to increase revenue, raising capital, or selling a business, creating a marketing plan is paramount. Planning is the...

5 min read

7 Ways to Manage Restaurant Data Wisely

Data allows restaurant professionals to reach customers, translating into managerial improvements, increased sales, successful marketing, and better insights. In 2021, data acquisition is an opportuni...

7 min read

5 Types of Restaurant Data You Should Track Today

To summarize, 2021 is an essential year for restaurants to adapt to big data. Up to the present time, the pandemic has taught restaurant professionals that customer data is golden. However, there are ...

6 min read

Top 5 Restaurant Marketing Statistics You Should Know About in 2021

Markedly, 2021 is a year of looking ahead as the restaurant industry is picking back up again. Henceforth, if you're looking for some of the best food and beverage management and marketing statistics ...

4 min read

Top 10 Ways That Restaurants Use Bloom Data

Significantly, data acquisition is an opportunity for agile restaurants in 2021. In another case, a threat to restaurants that are slow to change. Of course, many restaurant professionals appreciate d...

4 min read

How to Understand Customer Data in Four Steps

What is Customer Data? Customer data can uncover essential information that restaurant professionals can utilize to create better management and marketing decisions. Bloom Intelligence can expose dail...

Top 4 Ways for Restaurants to Get Found

By now, most restaurants understand how important technology is for their growth. However, utilizing these specific digital marketing tools can increase new customer rates significantly.

Restaurant Customer Attrition in 2021: Identify and Prevent

Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to r...

9 min read

5 Restaurant Social Media Trends in 2021

Well, 2020 is officially over. By now, many restauranteurs have found the painfully apparent need to evolve. Regardless of how restaurant professionals feel about social media, it's undeniably an esse...

Restaurant Technology in 2021: The Importance of Customer Data

The restaurant industry has grown up and evolved immensely in the last few years. But with the rise of COVID-19 along with incredible competition, it is time to embrace technology as a way to keep you...

8 min read

The History & Future of WiFi Marketing

As we embark on a new year, it's hard to believe how far WiFi marketing has gone since it began gaining popularity in 1999. Thanks to WiFi, we are no longer tethered to cables to connect with loved on...

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