When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful marketing strategy began long before the idea of the World Wide Web was even conceived.
If you’re in search of a way to build brick-and-mortar customer loyalty and establish a strong customer following, it can help to put on your thinking cap and look at some of the ways other companies have realized success.
“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” — Sir Arthur Conan Doyle, physician, author
The most effective marketing campaigns are built on solid, reliable data. For brick-and-mortar marketing campaigns, WiFi analytics can bring you exactly the type of data you need.
Tags: restaurant analytics
In today’s wired world where everyone has immediate access to the internet, it’s no secret that customer reviews and ratings are hugely important to any business, especially in the restaurant industry. These ratings can bring a wealth of valuable information to informed restaurant owners who understand how to respond to them.
Customer ratings and reviews can have a significant impact on your business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience. They allow you to recognize specific things that customers love, and those that need improvement.
In our previous post, we established that positive customer ratings and reviews can be one of the most valuable and powerful customer acquisition and marketing tools for your restaurant business. If you’re ignoring your ratings and reviews, take a look at our last post, Why Every Restaurant Should Care About Customer Ratings, to discover the potential revenue you’re undoubtedly leaving on the table.
Restaurant marketing is truly complex. It is driven by seemingly countless digital marketing channels and even more tactics and strategies. And then there are the offline campaigns – radio, television, proximity and WiFi marketing. There’s certainly a lot going on, and marketing professionals are constantly under the gun to keep their advertising costs at a minimum.
Establishments like retail stores and restaurants have always had a tough time authenticating the ROI of their online and offline marketing campaigns. This has given online ecommerce companies an advantage over brick-and-mortar businesses for years.
Recently, however, WiFi analytics and marketing platforms have leveled the playing field, allowing physical locations to collect real-time tangible campaign data from actual customers. More importantly, when used properly, this data can provide a significant return on investment.
Tags: customer profiles
There are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires.
No matter how your data is collected, there are tools available today to help you take the customer information you've gathered and use it to effectively drive positive ROI.
Tags: customer profiles
The wonderful thing about the internet is that it gives every customer an opportunity to review a business, it’s product and its services.
But, wait. That could be a bad thing about the internet, right?
Well, not really. But no business owner can be blamed for feeling that way on the day they wake up to see a customer has left a scathing, negative review of their business on a prominent website.