The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices

Using Location Analytics To Drive More Business Revenue

If your location based marketing campaign doesn't incorporate location analytics through wi-fi access points, you are missing a huge opportunity to improve the return on investment of your marketing d...

After COVID-19 Traditional Restaurant Marketing Isn't Enough

With restaurants closing at astronomically high rates and competition at all-time highs, restaurant owners and operators need to use every weapon in their arsenals to boost sales and protect profits.

Using Online Ratings and Reviews to Grow Your Business

It's important for businesses to measure and understand customer sentiment, that's a given. Although there are many metrics from which to measure business success, customer satisfaction is a big one t...

When (and When Not) to Use Smart Coupons to Entice Customers

Smart coupons are an extremely effective way to influence consumer behavior, but they may not always be the right marketing choice for your business. Before you start a coupon program, consider your s...

How to Turn Bad Customer Ratings Into Loyal Customers

In today’s consumer environment where everyone has instant access to the internet, it’s no secret that customer reviews and ratings are hugely important to any business, especially in the restaurant i...

5 Tips for Successful Email Marketing Campaigns

Email marketing is a fundamental component of successful restaurant marketing best practices. When paired with a WiFi analytics and marketing platform, it provides an outstanding opportunity for inbou...

How To Decrease Customer Churn With WiFi Analytics

Customer churn, also known as customer attrition, isn’t an isolated event. It’s a process that can start at any time, from when a potential customer first discovers your place of business, to when the...

Using Customer Data to Drive Revenue After The Pandemic

No matter what type of marketing strategy you are employing, or when, it is crucial to have detailed customer data collection and marketing attribution tools.  Using these tools, marketers will have t...

Using Social WiFi To Quickly Grow Your Business

To define creative ways in which social WiFi is a tool that garners invaluable information about the demographic and behavior data of your customers, it is pivotal to first explain the workings of a s...

Using WiFi Marketing To Get Customers Back in your Doors

When restrictions are lifted after the pandemic, and restaurants begin opening their doors again, an important focus will be to get previous customers to begin visiting again. It’s common knowledge am...

Refine your Marketing Strategy Using Social WiFi

Marketing and business technology solutions continue to advance at a rapid pace. Today’s marketers are enjoying an excess of tools and solutions to utilize when creating, executing and measuring their...

Collecting Customer Data To Improve Marketing Results

When times get tough, and restaurants and retail locations are in need of additional revenue, having a large, clean customer database can make all the difference. With the ability to turn to your cust...

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