Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to return. This is known as customer attrition, or customer churn, and it should be kept under close watch.
Positive customer ratings and reviews can be one of the most valuable and powerful customer acquisition and marketing tools for your restaurant business. If you’re ignoring your ratings and reviews, take a look at our post, Why Every Restaurant Should Care About Customer Ratings, to discover the potential revenue you’re undoubtedly leaving on the table.
Establishments like retail stores and restaurants have always had a tough time authenticating the ROI of their online and offline marketing campaigns. This has given online ecommerce companies an advantage over brick-and-mortar businesses for years.
Recently, however, WiFi analytics and marketing platforms have leveled the playing field, allowing physical locations to collect real-time tangible campaign data from actual customers. More importantly, when used properly, this data can provide a significant return on investment.
One of our core values here at Bloom Intelligence is the constant implementation of Kaizen. We strongly believe in the methodology and we strive to make it part of our personal and professional lives everyday.
What is Kaizen?
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If your location-based marketing campaign doesn't incorporate location analytics collected through wifi access points, you are missing a huge opportunity to improve the return on investment of your marketing dollars. Likewise, restaurant operations can be greatly improved, and measured, using location analytics.
Why are loyal customers important? It seems like an easy question to answer, but not all restaurant owners and operators understand how costly it is to lose, and then have to replace, their customers. Plus, companies may be doing irreparable harm to their brand if they aren’t recognizing why customers aren’t loyal to their brand.
Are you developing your coffee shop marketing plan for 2020?
As we begin a new year, remaining keen on what is working now in digital marketing is key to staying current in your strategy. Since most – if not all – of your customers are using the internet to shop, socialize and connect, it is important to be there when they're looking to engage with you.
We've put together some top tactics you need to implement in 2020 in your coffee shop marketing strategy.
For restaurant and retail owners and operators, there are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires.
Perhaps you've used analytics before in your business, but how thorough and easy to understand were those analytics? And were they a simple snapshot in time? WiFi analytics solutions include improved technology that goes beyond basic information to give you true, real-time insight into your restaurant business and its patrons.
Customer ratings and reviews can have a significant impact on your retail or restaurant business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience. They allow you to recognize specific things that customers love about your business, as well as those that need improvement.