The competition in today’s offline marketplace is fierce. Brick-and-mortar businesses like restaurants and retail establishments are in a constant struggle to stay ahead of their competition, and pres...
Email has always been an effective way to reach clients and potential customers. Even amidst the chaos of all the Tweets and Facebook posts and Instagram pictures, email continues to be one of the mos...
Halloween is quickly approaching, and savvy restaurateurs are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existing restaurant custome...
When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful market...
“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” — Sir Arthur Conan Doyle, physician, author The mos...
In today’s wired world where everyone has immediate access to the internet, it’s no secret that customer reviews and ratings are hugely important to any business, especially in the restaurant industry...
Customer ratings and reviews can have a significant impact on your business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience. They...
In our previous post, we established that positive customer ratings and reviews can be one of the most valuable and powerful customer acquisition and marketing tools for your restaurant business. If y...
Restaurant marketing is truly complex. It is driven by seemingly countless digital marketing channels and even more tactics and strategies. And then there are the offline campaigns – radio, television...
There are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires. No matter how ...
A 40-year-old father of three who gets an email from a restaurant that is clearly aimed at attracting the 20-something hipster crowd.
With the emphasis on security for all credit and debit card transactions, it’s important for every organization that accepts credit payments to understand the details of Payment Card Industry (PCI) da...
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