For restaurants not using data to drive their operational, marketing and promotional campaigns, they essentially are gambling on their own opinion. A manager may think he or she knows what their custo...
Valentine’s Day is one of the biggest consumer spending holidays of the year in the United States, and restaurants typically receive a very large portion of the revenue. In 2018, consumers spent a rec...
When it comes to email marketing, mobile optimization is becoming more and more important every day. Not only does mobile account for more than 50% of all opened emails, a study by Adestra revealed th...
Instagram might be all the rage, and Twitter might be an easy channel to quickly get your message out, but email remains the most effective way to generate customer engagement and increase your restau...
Email marketing is a fundamental component of successful restaurant marketing best practices. When paired with a WiFi analytics and marketing platform, it provides an outstanding opportunity for inbou...
No matter how powerfully written your email is, it won’t matter if the reader doesn’t open it. You could be offering free meals for life, but if your subject line doesn’t compel the recipient to open,...
Personalization of email marketing messages happens when marketers use customer data to create much more effective email content because it can be tailored for each individual or segment. Using person...
Effective marketing is essential for the success of any business. It is what allows you to gain visibility in the marketplace and promote to your guests so you can maintain a loyal customer base while...
When executing effective brick-and-mortar offline marketing campaigns, WiFi analytics can be the missing link that marketers have been searching for. This is especially the case for restaurants, coffe...
Customer profiling is a great way to get a detailed portrait of your current customer base to help you make smarter, more effective marketing decisions as you engage your customers on a more personal ...
"WiFi Marketing is a marketing technique that uses a physical location’s guest WiFi landing pages and access point(s) to collect customers names, contact information and demographics while measuring t...
Customer profiling is a great way to get a detailed portrait of your current customer base to help you make smarter, more effective marketing decisions as you engage your customers on a more personal ...
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