Is mobile technology worth the money and time for restaurant owners to invest in? Well, consider a 2018 Pew Research Survey that shows 94% of adults aged 18-29 in the United States own a smartphone. I...
The internet is boasting with various ways for businesses to market to consumers. In 2018, multi-channel marketing is reigning supreme for its growth benefits when done successfully. Simply put, multi...
You've done all the work to gather information to use email to get your customers coming back again and again. You may have gotten their email addresses a number of ways. If you collected the addresse...
In order to build long-lasting relationships with your customers, you must nurture and manage the relationship. Essentially, customer engagement helps you along this process. Customer engagement can b...
Did you know you can use the free wi-fi you offer your customers to collect valuable data about them in real time? Even if they don't log in, you can use your wi-fi access points to gather data, analy...
Every successful business relies on an effective marketing strategy, and that marketing strategy can only be effective when customer segmentation is implemented. Simply put, customer segmentation is t...
There is more to building a successful restaurant than just preparing great food, having a good price, or specializing in a particular kind of cuisine. It's also about marketing, because you need to b...
Customer retention is a crucial factor in the success of all businesses, but particularly important in the restaurant industry. Among the KPIs restaurants need to track, repeat business is a significa...
In the "old days" people opened the phone book to find restaurants, services and products they needed. Today, they open their smart phone and search Google or their favorite review site.
A Wi-Fi login page isn't just an extra step for your customers. It provides your business with a way to gather customer intelligence, personalize experiences, and improve your marketing strategy. But ...
With so many emails flooding your customers’ inboxes, relevant, useful content is the name of the game. Remember, you’re not just competing with other restaurants: You’re competing with co-workers, fr...
Giving a customer a little something extra has long been a hallmark of quality customer service. It's a great way to add perceived (and real) value. In today's increasingly digital world, this percept...
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