The Bloom Intelligence Restaurant Marketing & Customer Experience Blog

Your Source for Restaurant Marketing Best Practices

Examples of Restaurant WiFi Marketing Attribution

Accurate marketing attribution for restaurants, or any brick-and-mortar business, has always been a thorn in the side of marketing professionals. However, in today’s competitive environment, it is abs...

Restaurant Marketing Attribution For Offline Marketing

Restaurant Marketing Attribution In today’s restaurant industry, the competition is as fierce as it has ever been. In addition to that, customers have so many more choices of where they choose to dine...

Restaurant Operations Benchmarks for Business

When it comes to running a successful and profitable restaurant business, restaurant operations certainly cannot be overlooked. Making operations decisions on a hunch, or with a personal opinion, can ...

Use Customer Ratings to Improve Restaurant Business In 2020

Positive customer ratings and reviews can be one of the most valuable and powerful customer acquisition and marketing tools for your restaurant business. If you’re ignoring your ratings and reviews, t...

Improving ROI With WiFi-Collected Customer Profiles

Establishments like retail stores and restaurants have always had a tough time authenticating the ROI of their online and offline marketing campaigns. This has given online ecommerce companies an adva...

1 min read

Kaizen: A Core Value of Bloom Intelligence

One of our core values here at Bloom Intelligence is the constant implementation of Kaizen. We strongly believe in the methodology and we strive to make it part of our personal and professional lives ...

Location Analytics for Improved Restaurant Marketing & Operations

If your location-based marketing campaign doesn't incorporate location analytics collected through wifi access points, you are missing a huge opportunity to improve the return on investment of your ma...

The Importance of Customer Loyalty in 2021

Why are loyal customers important?  It seems like an easy question to answer, but not all restaurant owners and operators understand how costly it is to lose, and then have to replace, their customers...

5 Coffee Shop Marketing Ideas You Need to Implement in 2021

How to Market a Coffee Shop   Are you developing your coffee shop marketing plan for 2021? Now is the time to evaluate the digital marketing strategy for your coffee shop or cafe. As we begin a new ye...

Using WiFi Analytics for Improved ROI and Restaurant Operations

For restaurant and retail owners and operators, there are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or eve...

5 min read

WiFi Analytics for Improving Restaurant Operations

Perhaps you've used analytics before in your business, but how thorough and easy to understand were those analytics? And were they a simple snapshot in time? WiFi analytics solutions include improved ...

Use Customer Ratings and Reviews to Improve Your Business

Customer ratings and reviews can have a significant impact on your retail or restaurant business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall cust...

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