The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices

Smart WiFi Marketing: Generational Customer Segmentation

A recent study conducted by The NPD Group, ranked the 8th largest market research company in the world by the AMA Gold Top 50 report, found that Generation Z may soon be giving a large boost to restau...

Improve Restaurant Ratings & Reviews: Create a Feedback Loop

Customer ratings and reviews can have a significant impact on your business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience. They...

Using Coupons to Entice New and Loyal Customers

Coupons are an extremely effective way to influence consumer behavior, but they may not always be the right marketing choice for your business. Before you plan and execute any type of coupon marketing...

Why Traditional Restaurant Marketing Isn't Enough

With restaurants failing at astronomically high rates and competition at all-time highs, restaurant owners and operators need to use every weapon in their arsenals to boost sales and protect profits. ...

What Is Restaurant Customer Service Recovery?

In today’s overly competitive restaurant industry, customer retention is more important than ever. Patrons have more options than ever before when it comes to restaurants and cafes to give their busin...

Using Online Ratings Sites to Grow Your Business

It's important for businesses to measure and understand customer sentiment, that's a given. Although there are many metrics from which to measure business success, customer satisfaction is a big one t...

Are Your Customers Returning? How To Identify Customer Attrition

Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to r...

3 min read

Simplifying the Beginner's Email Marketing Strategy

Social media is rapidly overtaking traditional methods of marketing, serving as an all-in-one channel to advertise to, and communicate directly with, new and existing consumers in the same breath. How...

3 min read

Using Your WiFi Landing Page To Collect Customer Ratings

Most everyone now looks to the internet to give suggestions on any number of questions we might be asking, from where to go and what to see on our next vacation, to the nearest location of a quality g...

1 min read

FREE WEBINAR: Saving At-Risk Customers

Join Us Thursday, July 18th at 2pm Eastern for a free Webinar! WEBINAR: Saving At-Risk Customers With Bloom Intelligence We all know that retaining current customers is much less expensive than acquir...

3 min read

Responding to Positive Ratings and Reviews – in TIME

In last week’s blog post, we discussed the importance of responding properly to negative online ratings and reviews using TACT. As important as this is, it is also important to respond to the positive...

4 min read

Engage Negative Customer Ratings and Reviews - With T.A.C.T.

You work hard to keep your restaurant business alive and growing. Part of that effort includes monitoring and improving your restaurant’s online ratings and reviews. All of this energy and determinati...

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