The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices
4 min read

Engage Negative Customer Ratings and Reviews - With T.A.C.T.

You work hard to keep your restaurant business alive and growing. Part of that effort includes monitoring and improving your restaurant’s online ratings and reviews. All of this energy and determinati...

4 min read

Fundamental Tips for Effective Email Marketing

Facebook, Instagram, Twitter, Pinterest, Reddit...there is certainly no shortage of online channels to help you keep in close contact with your customers. But sometimes, having that many platforms can...

5 min read

Using Restaurant Marketing Analytics to Dominate in 2019

A robust and reliable analytics platform is central to the success of your business. Analytics will help you generate more customers, increase sales, gain insights into customer behavior and preferenc...

6 min read

How To Deal With Poor Customer Ratings and Reviews

The wonderful thing about the internet is that it gives every customer an opportunity to review a business, it’s product and its services. But, wait. That could be a bad thing about the internet, righ...

NRA Show 2019: Must-See Customer Data Sessions

The 2019 National Restaurant Association Restaurant, Hotel-Motel Show in Chicago is quickly approaching. This is the place to learn all there is to know about what is happening in the restaurant indus...

Increasing Revenue Using Your POS System with WiFi Marketing

WiFi marketing & analytics are making a huge impact on brick-and-mortar revenue, customer engagement and satisfaction. Using guest WiFi access points, businesses can collect customers names, contact i...

6 min read

Customer Intelligence For Brick-and-Mortar Businesses

The competition in today's restaurant and retail industries is overwhelming. Each of your competitors are desperately seeking ways to seize their share of consumer dollars. That's why it's so importan...

5 Ways to Help Prevent Customer Churn

Many restaurants and coffee shops focus mainly on increasing sales and the customers’ dining experience, giving less consideration to the importance of making sure that their customers remain their cu...

4 min read

Combatting Customer Churn With WiFi Analytics

Customer churn, also known as customer attrition, isn’t an isolated event. It’s a process that can start at any time, from when a potential customer first discovers your place of business, to when the...

4 min read

Restaurants and Retailers: Understanding Customer Behavior

The key to successful marketing for any business is knowing your customers on a deeper and more personal level. You may already have a pretty good idea of your most valuable customer personas, but do ...

Using Wi-Fi Analytics to Analyze First-Time Restaurant Visitors

There's nothing more gratifying for business owners than seeing a first-time visitor come through the door. Yet, how do you know if he or she is truly a first-time customer? Can you really know whethe...

5 min read

How WiFi Analytics Can Help Operations Managers & Marketers

Perhaps you've used analytics before in your business, but how thorough and easy to understand were those analytics? WiFi analytics solutions include improved technology that goes beyond basic informa...

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