The Bloom Intelligence Restaurant Marketing & Customer Intelligence Blog

Your Source for Restaurant Marketing Best Practices

Customer Segmentation for More Engaging Email Marketing

Personalization of email marketing messages is crucial in today's ever-evolving marketplace. Personalization refers to using customer data to create much more effective email content because it can be...

Smart WiFi Marketing: Generational Customer Segmentation

A recent study conducted by The NPD Group, ranked the 8th largest market research company in the world by the AMA Gold Top 50 report, found that Generation Z may soon be giving a large boost to restau...

Using Coupons to Entice New and Loyal Customers

Coupons are an extremely effective way to influence consumer behavior, but they may not always be the right marketing choice for your business. Before you plan and execute any type of coupon marketing...

Why Traditional Restaurant Marketing Isn't Enough

With restaurants failing at astronomically high rates and competition at all-time highs, restaurant owners and operators need to use every weapon in their arsenals to boost sales and protect profits. ...

What Is Restaurant Customer Service Recovery?

In today's overly competitive restaurant industry, customer retention is more critical than ever. Patrons have more options than ever before when it comes to restaurants and cafes to give their busine...

Using Online Ratings Sites to Grow Your Business

It's important for businesses to measure and understand customer sentiment, that's a given. Although there are many metrics from which to measure business success, customer satisfaction is a big one t...

Are Your Customers Returning? How To Identify Customer Attrition

Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to r...

3 min read

Simplifying the Beginner's Email Marketing Strategy

Social media is rapidly overtaking traditional methods of marketing, serving as an all-in-one channel to advertise to, and communicate directly with, new and existing consumers in the same breath. How...

3 min read

Using Your WiFi Landing Page To Collect Customer Ratings

Most everyone now looks to the internet to give suggestions on any number of questions we might be asking, from where to go and what to see on our next vacation, to the nearest location of a quality g...

3 min read

Responding to Positive Ratings and Reviews – in TIME

In last week’s blog post, we discussed the importance of responding properly to negative online ratings and reviews using TACT. As important as this is, it is also important to respond to the positive...

4 min read

Engage Negative Customer Ratings and Reviews - With T.A.C.T.

You work hard to keep your restaurant business alive and growing. Part of that effort includes monitoring and improving your restaurant’s online ratings and reviews. All of this energy and determinati...

4 min read

Fundamental Tips for Effective Email Marketing

Facebook, Instagram, Twitter, Pinterest, Reddit...there is certainly no shortage of online channels to help you keep in close contact with your customers. But sometimes, having that many platforms can...

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