The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices

Using Wi-Fi Analytics to Analyze First-Time Restaurant Visitors

There's nothing more gratifying for business owners than seeing a first-time visitor come through the door. Yet, how do you know if he or she is truly a first-time customer? Can you really know whethe...

5 min read

How WiFi Analytics Can Help Operations Managers & Marketers

Perhaps you've used analytics before in your business, but how thorough and easy to understand were those analytics? WiFi analytics solutions include improved technology that goes beyond basic informa...

Using WiFi to Engage Your Loyal Restaurant Customers

A little competition can be a good thing. It can inspire, motivate and encourage forward momentum for all parties involved. In terms of restaurant marketing strategy, it keeps everybody on their toes ...

WiFi Analytics For Restaurant Marketing Customer Segmentation

In today’s hyper-competitive restaurant industry, restaurateurs and marketers are always searching for an effective way to gain a competitive advantage without breaking the bank. That means finding a ...

Restaurant Marketing Ideas for 2019

If you're a restaurant owner or marketer looking for ways to acquire new customers and increase repeat customer visits at your restaurant, you know it can be an ongoing challenge. It's not hard to run...

Engaging Restaurant Customers Who Are at Risk of Churning

It’s no secret that your loyal customers are the lifeblood of your business. So when a customer changes their habit of visiting your establishment, do you have a way of knowing?  Can you entice them t...

4 min read

The Elements of a Marketable Customer Profile

For restaurants not using data to drive their operational, marketing and promotional campaigns, they essentially are gambling on their own opinion. A manager may think he or she knows what their custo...

5 min read

Valentine’s Day Promotion Ideas For Your Restaurant

Valentine’s Day is one of the biggest consumer spending holidays of the year in the United States, and restaurants typically receive a very large portion of the revenue. In 2018, consumers spent a rec...

4 min read

Optimizing Emails For Mobile Devices

When it comes to email marketing, mobile optimization is becoming more and more important every day. Not only does mobile account for more than 50% of all opened emails, a study by Adestra revealed th...

4 min read

Optimizing Images for Email Campaigns

Instagram might be all the rage, and Twitter might be an easy channel to quickly get your message out, but email remains the most effective way to generate customer engagement and increase your restau...

4 min read

5 Tips for Successful Email Marketing Campaigns

Email marketing is a fundamental component of successful restaurant marketing best practices. When paired with a WiFi analytics and marketing platform, it provides an outstanding opportunity for inbou...

5 min read

Keys To Optimizing Your Email Subject Line

No matter how powerfully written your email is, it won’t matter if the reader doesn’t open it. You could be offering free meals for life, but if your subject line doesn’t compel the recipient to open,...


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