The Bloom Intelligence Restaurant Marketing & Customer Experience Blog

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Using WiFi Analytics for Content Marketing

This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers wh...

Content Marketing with Email for Restaurant Marketers

If you’re in search of a way to build brick-and-mortar customer loyalty and establish a strong customer following, it can help to put on your thinking cap and look at some of the ways other companies ...

Content Marketing Tips For Restaurants in 2021

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful market...

Are Your Customers Ghosting You? Here’s How to Get Them Back

Your loyal customers are the lifeblood of your business. So, when a customer changes their routine and stops visiting your place of business, will you know? And do you have a system in place to entice...

Restaurant Marketing Ideas, Tips & Tricks for Halloween

Halloween is quickly approaching, and savvy restaurant marketing professionals are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existi...

Customer Segmentation for More Engaging Email Marketing

Personalization of email marketing messages is crucial in today's ever-evolving marketplace. Personalization refers to using customer data to create much more effective email content because it can be...

Smart WiFi Marketing: Generational Customer Segmentation

A recent study conducted by The NPD Group, ranked the 8th largest market research company in the world by the AMA Gold Top 50 report, found that Generation Z may soon be giving a large boost to restau...

Using Coupons to Entice New and Loyal Customers

Coupons are an extremely effective way to influence consumer behavior, but they may not always be the right marketing choice for your business. Before you plan and execute any type of coupon marketing...

Why Traditional Restaurant Marketing Isn't Enough

With restaurants failing at astronomically high rates and competition at all-time highs, restaurant owners and operators need to use every weapon in their arsenals to boost sales and protect profits. ...

What Is Restaurant Customer Service Recovery?

In today's overly competitive restaurant industry, customer retention is more critical than ever. Patrons have more options than ever before when it comes to restaurants and cafes to give their busine...

Using Online Ratings Sites to Grow Your Business

It's important for businesses to measure and understand customer sentiment, that's a given. Although there are many metrics from which to measure business success, customer satisfaction is a big one t...

Are Your Customers Returning? How To Identify Customer Attrition

Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to r...

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