The Bloom Intelligence WiFi Marketing & Analytics Blog

Your Source for WiFi Marketing Best Practices

WiFi Analytics For Restaurant Marketing Customer Segmentation

In today’s hyper-competitive restaurant industry, restaurateurs and marketers are always searching for an effective way to gain a competitive advantage without breaking the bank. That means finding a ...

Restaurant Marketing Ideas for 2019

If you're a restaurant owner or marketer looking for ways to acquire new customers and increase repeat customer visits at your restaurant, you know it can be an ongoing challenge. It's not hard to run...

Engaging Restaurant Customers Who Are at Risk of Churning

It’s no secret that your loyal customers are the lifeblood of your business. So when a customer changes their habit of visiting your establishment, do you have a way of knowing?  Can you entice them t...

4 min read

The Elements of a Marketable Customer Profile

For restaurants not using data to drive their operational, marketing and promotional campaigns, they essentially are gambling on their own opinion. A manager may think he or she knows what their custo...

5 min read

Valentine’s Day Promotion Ideas For Your Restaurant

Valentine’s Day is one of the biggest consumer spending holidays of the year in the United States, and restaurants typically receive a very large portion of the revenue. In 2018, consumers spent a rec...

4 min read

Optimizing Emails For Mobile Devices

When it comes to email marketing, mobile optimization is becoming more and more important every day. Not only does mobile account for more than 50% of all opened emails, a study by Adestra revealed th...

4 min read

Optimizing Images for Email Campaigns

Instagram might be all the rage, and Twitter might be an easy channel to quickly get your message out, but email remains the most effective way to generate customer engagement and increase your restau...

4 min read

5 Tips for Successful Email Marketing Campaigns

Email marketing is a fundamental component of successful restaurant marketing best practices. When paired with a WiFi analytics and marketing platform, it provides an outstanding opportunity for inbou...

5 min read

Keys To Optimizing Your Email Subject Line

No matter how powerfully written your email is, it won’t matter if the reader doesn’t open it. You could be offering free meals for life, but if your subject line doesn’t compel the recipient to open,...

5 min read

The Importance of Personalizing Your Email Marketing Messages

Personalization of email marketing messages happens when marketers use customer data to create much more effective email content because it can be tailored for each individual or segment. Using person...

3 min read

How Email marketing is accelerated using WiFi at Your Business

Effective marketing is essential for the success of any business. It is what allows you to gain visibility in the marketplace and promote to your guests so you can maintain a loyal customer base while...

5 min read

WiFi Analytics, Customer Data and Marketing Segmentation

When executing effective brick-and-mortar offline marketing campaigns, WiFi analytics can be the missing link that marketers have been searching for. This is especially the case for restaurants, coffe...


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