The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Marketing Personalization: Standing Out In a Crowded Marketplace

Posted by Jonah Babnick on Oct 2, 2019 8:18:00 AM

When it comes to successful marketing in today’s brick-and-mortar environment, personalization is the key to unlocking amazing results. Today’s consumer is blanketed with advertising from countless online and offline channels. To stand out, marketing messages need to be personalized and targeted to specific demographics and customer personas.

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Tags: Restaurant Marketing, Email Marketing, WiFi Marketing, WiFi Analytics

Customer Segmentation for More Engaging Email Marketing

Posted by Jonah Babnick on Sep 18, 2019 8:12:00 AM

Personalization of email marketing messages is crucial in today's ever-evolving marketplace. Personalization refers to using customer data to create much more effective email content because it can be tailored for each individual or each customer persona.

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Tags: Customer Segmentation, Email Marketing, WiFi Marketing, WiFi Analytics

What Is Restaurant Customer Service Recovery?

Posted by Nellie Weiss on Aug 14, 2019 8:32:00 AM

In today’s overly competitive restaurant industry, customer retention is more important than ever. Patrons have more options than ever before when it comes to restaurants and cafes to give their business to, and they’re going to visit the places where they feel most comfortable - and places offering exceptional customer service.

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Tags: Restaurant Marketing, Email Marketing, WiFi Marketing

Simplifying the Beginner's Email Marketing Strategy

Posted by Allen Graves on Jul 24, 2019 8:45:00 AM

Social media is rapidly overtaking traditional methods of marketing, serving as an all-in-one channel to advertise to, and communicate directly with, new and existing consumers in the same breath.

However, with 4.3 billion email accounts worldwide, building an email campaign is a smart and relatively uncomplicated way to keep customers in the loop. But before launching your first email campaign, you should take some important steps to secure a measure of success.

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Tags: Email Marketing

Fundamental Tips for Effective Email Marketing

Posted by Jonah Babnick on Jun 19, 2019 8:38:00 AM

Facebook, Instagram, Twitter, Pinterest, Reddit...there is certainly no shortage of online channels to help you keep in close contact with your customers. But sometimes, having that many platforms can make it tough to keep track of things. To keep your customers coming back, you don't necessarily need to be an expert in all the latest social channels, you just have to find out where your customers congregate online, choose the biggest ones and keep current.

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Tags: Email Marketing

Optimizing Emails For Mobile Devices

Posted by Jonah Babnick on Jan 30, 2019 8:22:00 AM

When it comes to email marketing, mobile optimization is becoming more and more important every day. Not only does mobile account for more than 50% of all opened emails, a study by Adestra revealed that emails displayed incorrectly on mobile are likely to be deleted within three seconds. And in another study from U.K.-based WOW Marketing, 52% of customers are less likely to engage with a company because of a bad mobile experience.

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Tags: Email Marketing

Optimizing Images for Email Campaigns

Posted by Jonah Babnick on Jan 23, 2019 7:50:00 AM

Instagram might be all the rage, and Twitter might be an easy channel to quickly get your message out, but email remains the most effective way to generate customer engagement and increase your restaurant’s foot traffic. When sending an email to a segment of your customer base, you’re reaching targeted patrons who have opted-in to receive your messaging. They are already aware and ready to engage with your email.

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Tags: Email Marketing

5 Tips for Successful Email Marketing Campaigns

Posted by Jonah Babnick on Jan 16, 2019 7:43:00 AM

Email marketing is a fundamental component of successful restaurant marketing best practices. When paired with a WiFi analytics and marketing platform, it provides an outstanding opportunity for inbound marketing, where customers who have already indicated interest in your company can be nurtured into loyal, higher-spending patrons.

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Tags: Email Marketing

Keys To Optimizing Your Email Subject Line

Posted by Jonah Babnick on Jan 9, 2019 8:05:00 AM

No matter how powerfully written your email is, it won’t matter if the reader doesn’t open it. You could be offering free meals for life, but if your subject line doesn’t compel the recipient to open, read and react, the email will have been sent in vain. Many marketers create their email subject line as an afterthought, but in several ways the subject line is much more important than the email itself.

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Tags: Email Marketing

The Importance of Personalizing Your Email Marketing Messages

Posted by Jonah Babnick on Jan 2, 2019 1:22:09 PM

Personalization of email marketing messages happens when marketers use customer data to create much more effective email content because it can be tailored for each individual or segment.

Using personalized messaging has been proven to improve open rates and generate more revenue because it allows marketers to create more relevant content that will interest the consumer.

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Tags: Email Marketing

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Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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