The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

7 Keys for Building Restaurant Customer Loyalty

Posted by Robin Johnston on Feb 7, 2017 2:18:00 PM

According to a recent survey, small businesses indicate that 72% of their revenues generate from loyal customers. This segment is obviously important, but as a restaurant owner you may wonder what are the keys for building customer loyalty? We'll give you seven.

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Tags: Social Media, Customer Loyalty, Ratings and Reviews, WiFi Marketing

Encourage customer reviews on your Wi-Fi landing page

Posted by Robin Johnston on Feb 2, 2017 9:27:00 AM
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Tags: Customer Loyalty, Ratings and Reviews

How to use TripAdvisor and Yelp to evolve and grow your business

Posted by Robin Johnston on Dec 15, 2016 2:37:00 PM

It's important for businesses to know how they are doing, that's a given, and though there are many metrics from which to measure success, customer satisfaction is a big one that cannot be ignored. 

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Tags: Ratings and Reviews

Making Restaurant Ratings Sites Work for You

Posted by Robin Johnston on Oct 11, 2016 9:40:00 AM
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Tags: Ratings and Reviews

More On Social Media Monitoring

Posted by Robin Johnston on Feb 26, 2016 11:27:00 AM

If you’re in the restaurant business and don’t appreciate the incredible power of social media for filling seats, the hospitality industry might not be for you. I’m not trying to be mean. I'm just saying.

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Tags: Ratings and Reviews, WiFi Marketing

What To Ask In Restaurant Customer Surveys

Posted by Robin Johnston on Feb 17, 2016 10:30:00 AM
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Tags: Ratings and Reviews

Customer Reviews: Much more than a "nice to know"

Posted by Robin Johnston on Feb 10, 2016 4:06:00 PM

There's an old story about a man who meets a boy walking along a beach. Every few feet the boy stops, picks up a Starfish, and tosses it back into the water.

"What are you doing?" he asked. "I'm saving the Starfish," the boy replied.

"But there are hundreds, maybe thousands of Starfish along this beach," said the man, "more than you could ever save. You can't possibly make a difference doing that!"

The boy stopped for a moment, then stooped to pick up another Starfish. "Well, I made a difference for that one," he said, as he tossed it back into the sea.

And so it is with your customers. In high-volume restaurants it can be tough if not impossible to save every at-risk customer. And yet, what could be a more important use of your time than to make a difference for your customers as often as you can?

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Tags: Ratings and Reviews

Smashburger's Tom Ryan on Why Old Brands Are Struggling

Posted by Robin Johnston on Feb 1, 2016 9:29:03 AM

 

At last October's Fast Casual Executive Summit in Miami, Tom Ryan, founder of Smashburger, discussed why old brands are struggling. According to Ryan, "Modern brands have to perpetually study and understand, what it does it take to be relevant for people in and around the age of 32?".

 

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Tags: Ratings and Reviews, WiFi Marketing

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Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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