The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Six Ways to Get Your Restaurant Customers to Join Your Email List

Posted by Robin Johnston on May 10, 2018 6:00:00 AM

Every restaurant wants to keep its customers coming back.  After all, retaining current customers is a lot less expensive than finding new ones. One effective way to increase repeat business is with an email list.  Having this kind of a marketing tool lets you stay in touch with your customers by sending them emails about upcoming drink specials, new menu items and more.  Customers will then think of your restaurant the next time that they are planning to dine out.

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Tags: Restaurant Marketing

5 Key Strategies for Building Customer Loyalty in Your Restaurant

Posted by Robin Johnston on May 8, 2018 7:00:00 AM

Loyal customers are a critical part of improving your restaurant as a whole. Repeat business--especially frequent business--offers a number of key benefits to your restaurant. Loyal customers, in general, are worth around ten times as much as the amount of their first purchase over time--and that number may be even higher in the restaurant industry. Just five percent more customer retention can increase your sales numbers by as much as 75%. Not only that, acquiring new customers for your restaurant costs around five times more than keeping the customers you already have. Clearly, the benefits of customer loyalty are extraordinary--and knowing how to create that sense of loyalty is critical for your restaurant. 

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Tags: Customer Loyalty, Restaurant Marketing

What is Dwell Time and Why Should Restaurant Owners Focus on it?

Posted by Robin Johnston on Apr 24, 2018 7:00:00 AM

How long do customers spend in your restaurant? Do you know? And does it matter?

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Tags: Restaurant Marketing

5 Ways to Segment Your Restaurant Customers for Better Marketing

Posted by Robin Johnston on Mar 29, 2018 7:00:00 AM

Choosing to segment your restaurant customers is one of the best tactics you could do for your digital marketing strategy. Email segmentation, or the process of divvying up your list into more specific categories to offer more relevant content to your subscribers, is extremely powerful for building relationships, generating loyal customers, and growing your revenue.

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Tags: Restaurant Marketing

4 Restaurant Customer Loyalty Tactics That Aren't Working

Posted by Robin Johnston on Mar 6, 2018 7:00:00 AM

Loyal customers are key to business success. Reaching them costs far less than marketing to new customers (who can cost up to 25 times more). As fans, they mention and promote your brand in an authentic way. And social proof in the form of happy customers is still one of the most powerful tools a business can wield.

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Tags: Restaurant Marketing

[INFOGRAPHIC] Restaurant Marketing by the Numbers in 2018

Posted by Robin Johnston on Mar 5, 2018 4:16:27 PM

Just as quickly as customer’s taste buds change, customer expectations are changing, too. Restaurant marketers are faced with challenges in increasing customer loyalty as well as differentiating among competition. Check out these stats to learn about the state of restaurant marketing and where to focus your efforts in 2018. 

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Benefits of Connecting Your POS to a Wi-Fi Marketing System

Posted by Robin Johnston on Mar 1, 2018 7:00:00 AM

For any business, information is power. The more information you have -- about customers, competitors, products -- the better decisions you can make. A good business owner is always looking for ways to gain more information, and for better ways to implement it. One such way to do this is by connecting your Point-of-sale (POS) equipment to your Wi-Fi marketing software. 

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Tags: Restaurant Marketing, Retail Marketing, WiFi Marketing, Guest WiFi

How to Get Reviews on TripAdvisor for Your Restaurant

Posted by Robin Johnston on Feb 15, 2018 7:00:00 AM

One of the best tools available to restaurant owners are online review sites. More and more these days, people are turning to sites like TripAdvisor and Yelp! to help them decide which restaurants they go to. Having a good rating on one of these sites could be the difference between bringing in a large amount of new customers or having your numbers shrink. 

But in terms of marketing, there isn't much you can do to improve your standing. For instance, with your SEO strategy, there are things you can do to improve your standing within search engines. But with review sites, it all comes down to how well you serve your customers. That being said, the more reviews you can gather, the better. To do this, there are a few proven strategies you can try, that will encourage more people to leave a review on sites like TripAdvisor, and ultimately bring in more customers. 

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

How to Leverage Personalized Marketing for Your Restaurant

Posted by Robin Johnston on Jan 18, 2018 7:00:00 AM

You are the owner of a local coffee shop.  One of your best customers comes in daily and orders their usual beverage. This customer also tends to order the daily breakfast special that your store promotes. About once a week, this customer also brings a colleague or friend with them.  That colleague or friend has now started coming on their own, although they order items that they like from your shop.  

This customer - your best customer - initially came to your shop because they drive by the shop daily on the way to work. This customer noticed the "free Wi-Fi," advertisement outside the store, and figured a cup of coffee and some time to browse the web before work would be a good way to start their day. Upon walking into the store, they were prompted to sign in on your landing page in order to connect to the free Wi-Fi. The landing page promoted that this customer would receive a free cup of coffee for liking your store's Facebook page. The customer enjoyed the food and experience so much, that they returned.  This time - and every time they visit since - they check their location in on Facebook as being at your shop. Their friends and colleagues notice this, ask the customer, and are invited to tag along. 

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Tags: Restaurant Marketing, WiFi Marketing

Best Practices For Captive Portals in Restaurants: Intelligent Wi-Fi

Posted by Jody Raines on Aug 24, 2017 12:21:03 PM

Running a restaurant requires more than just serving food and assuming you're giving customers exactly what they expect. You need to know what your most loyal patrons want so you can keep them coming back rather than defecting to competitors. While you may already gather data through your POS system, it's not always thorough enough to know everything.

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Tags: Restaurant Marketing, WiFi Marketing

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Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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