The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

The Power of Customer Data in Marketing

Posted by Allen Graves on Oct 23, 2019 8:30:00 AM

There are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires. 

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Are Your Customers Ghosting You? Here’s How to Get Them Back

Posted by Dan Amato on Oct 16, 2019 8:30:00 AM

Your loyal customers are the lifeblood of your business. So, when a customer changes their routine and stops visiting your place of business, will you know? And do you have a system in place to entice them to come back?

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Tags: Consumer Behavior, Customer Loyalty, Restaurant Marketing, WiFi Marketing, WiFi Analytics

Marketing Personalization: Standing Out In a Crowded Marketplace

Posted by Jonah Babnick on Oct 2, 2019 8:18:00 AM

When it comes to successful marketing in today’s brick-and-mortar environment, personalization is the key to unlocking amazing results. Today’s consumer is blanketed with advertising from countless online and offline channels. To stand out, marketing messages need to be personalized and targeted to specific demographics and customer personas.

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Tags: Restaurant Marketing, Email Marketing, WiFi Marketing, WiFi Analytics

Restaurant Marketing Ideas, Tips & Tricks for Halloween

Posted by Jonah Babnick on Sep 25, 2019 8:24:00 AM

Halloween is quickly approaching, and savvy restaurant marketing professionals are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existing restaurant customers, they can bring new ones in.

If you haven’t made plans yet, now is the time to get started. Here are some great Halloween restaurant marketing and promotion ideas that are sure to get you, your customers and your staff in the spirit!

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Tags: Restaurant Marketing, WiFi Marketing

Using Coupons to Entice New and Loyal Customers

Posted by Jonah Babnick on Aug 28, 2019 8:12:00 AM

Coupons are an extremely effective way to influence consumer behavior, but they may not always be the right marketing choice for your business. Before you plan and execute any type of coupon marketing program, it is important to consider your short- and long-term goals. Coupons can be a powerful way to get a new customer in the door, but that visit may not turn a bargain shopper into a loyal patron.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics, Guest WiFi

What Is Restaurant Customer Service Recovery?

Posted by Nellie Weiss on Aug 14, 2019 8:32:00 AM

In today’s overly competitive restaurant industry, customer retention is more important than ever. Patrons have more options than ever before when it comes to restaurants and cafes to give their business to, and they’re going to visit the places where they feel most comfortable - and places offering exceptional customer service.

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Tags: Restaurant Marketing, Email Marketing, WiFi Marketing

Are Your Customers Returning? How To Identify Customer Attrition

Posted by Dan Amato on Jul 31, 2019 8:28:00 AM

Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to return. This is known as customer attrition, or customer churn, and it should be kept under close watch.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

NRA Show 2019: Must-See Customer Data Sessions

Posted by Allen Graves on May 14, 2019 12:13:32 PM

The 2019 National Restaurant Association Restaurant, Hotel-Motel Show in Chicago is quickly approaching. This is the place to learn all there is to know about what is happening in the restaurant industry. From technology, to equipment & supplies, to tips and trends, exhibitors are ready and excited to educate you on the absolute latest innovations in the industry.

With over 190 sessions and events directly related to the restaurant industry, along with hundreds of industry-leading speakers, there will certainly be no down time at the annual 3-day show. It's going to be difficult to decide which sessions to attend, so we've compiled a list of a few technology and data-related sessions we think might be quite interesting. 

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Tags: Restaurant Marketing

Creative Restaurant Marketing Ideas For Halloween

Posted by Jonah Babnick on Oct 10, 2018 8:04:00 AM

Halloween is quickly approaching, and savvy restaurateurs are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existing restaurant customers, they can bring new ones in.

If you haven’t made plans yet, now is the time to get started. Here are some great Halloween restaurant marketing and promotion ideas that are sure to get you, your customers and your staff in the spirit!

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Tags: Restaurant Marketing

Content Marketing for Restaurants

Posted by Allen Graves on Oct 3, 2018 8:07:00 AM

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful marketing strategy began long before the idea of the World Wide Web was even conceived.

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Tags: Restaurant Marketing, WiFi Marketing

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Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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