The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

NRA Show 2019: Must-See Customer Data Sessions

Posted by Allen Graves on May 14, 2019 12:13:32 PM

The 2019 National Restaurant Association Restaurant, Hotel-Motel Show in Chicago is quickly approaching. This is the place to learn all there is to know about what is happening in the restaurant industry. From technology, to equipment & supplies, to tips and trends, exhibitors are ready and excited to educate you on the absolute latest innovations in the industry.

With over 190 sessions and events directly related to the restaurant industry, along with hundreds of industry-leading speakers, there will certainly be no down time at the annual 3-day show. It's going to be difficult to decide which sessions to attend, so we've compiled a list of a few technology and data-related sessions we think might be quite interesting. 

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Tags: Restaurant Marketing

5 Coffee Shop Marketing Tactics You Need to Implement in 2019

Posted by Robin Johnston on Jan 3, 2019 11:17:33 AM

Are you developing your coffee shop marketing plan for 2019?

As we begin a new year, remaining keen on what's working now in digital marketing is key to staying current in your strategy. Since most – if not all – of your customers are using the internet to shop, socialize and connect, it's important to show up when they're looking to engage with you.

We've put together some top tactics you need to implement this year in your coffee shop marketing strategy.

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Tags: Restaurant Marketing, WiFi Marketing

Creative Restaurant Marketing Ideas For Halloween

Posted by Jonah Babnick on Oct 10, 2018 8:04:00 AM

Halloween is quickly approaching, and savvy restaurateurs are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existing restaurant customers, they can bring new ones in.

If you haven’t made plans yet, now is the time to get started. Here are some great Halloween restaurant marketing and promotion ideas that are sure to get you, your customers and your staff in the spirit!

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Tags: Restaurant Marketing

Content Marketing for Restaurants

Posted by Allen Graves on Oct 3, 2018 8:07:00 AM

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it's often forgotten that this powerful marketing strategy began long before the idea of the World Wide Web was even conceived.

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Tags: Restaurant Marketing, WiFi Marketing

Content and Email Marketing For Retail and Restaurant Marketers

Posted by Jonah Babnick on Sep 26, 2018 8:00:00 AM

If you’re in search of a way to build brick-and-mortar customer loyalty and establish a strong customer following, it can help to put on your thinking cap and look at some of the ways other companies have realized success.

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Tags: Restaurant Marketing, Retail Marketing, Email Marketing

Is Mobile Technology Worth the Effort For Restaurants?

Posted by Robin Johnston on Jul 19, 2018 7:00:00 AM

Is mobile technology worth the money and time for restaurant owners to invest in? Well, consider a 2018 Pew Research Survey that shows 94% of adults aged 18-29 in the United States own a smartphone. In addition, 89% of smartphone users are 30-49. If you are going to reach them, you must reach them through the device they use the most: their smartphone. The same survey showed that 49% of Millennials prefer a digital restaurant receipt to a paper receipt. That age group is the most opinionated, adept, and engaged group of mobile users anywhere. Here are six reasons why mobile technology is worth the effort for restaurant owners. 

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

#1 Tip for Restaurateurs: Fostering Customer Engagement

Posted by Robin Johnston on Jul 10, 2018 7:00:00 AM

In order to build long-lasting relationships with your customers, you must nurture and manage the relationship. Essentially, customer engagement helps you along this process. Customer engagement can be defined as an emotional connection between a customer and a business, which fosters brand loyalty and awareness. Ultimately, every restaurateur should strive to increase customer engagement as highly engaged customers tend to buy and support more, as well as, demonstrate more loyalty. In fact, customer engagement has become a top strategic priority for all business initiatives, and for good reason.

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Tags: Restaurant Marketing

Six Ways to Get Your Restaurant Customers to Join Your Email List

Posted by Robin Johnston on May 10, 2018 6:00:00 AM

Every restaurant wants to keep its customers coming back.  After all, retaining current customers is a lot less expensive than finding new ones. One effective way to increase repeat business is with an email list.  Having this kind of a marketing tool lets you stay in touch with your customers by sending them emails about upcoming drink specials, new menu items and more.  Customers will then think of your restaurant the next time that they are planning to dine out.

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Tags: Restaurant Marketing

5 Key Strategies for Building Customer Loyalty in Your Restaurant

Posted by Robin Johnston on May 8, 2018 7:00:00 AM

Loyal customers are a critical part of improving your restaurant as a whole. Repeat business--especially frequent business--offers a number of key benefits to your restaurant. Loyal customers, in general, are worth around ten times as much as the amount of their first purchase over time--and that number may be even higher in the restaurant industry. Just five percent more customer retention can increase your sales numbers by as much as 75%. Not only that, acquiring new customers for your restaurant costs around five times more than keeping the customers you already have. Clearly, the benefits of customer loyalty are extraordinary--and knowing how to create that sense of loyalty is critical for your restaurant. 

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Tags: Customer Loyalty, Restaurant Marketing

What is Dwell Time and Why Should Restaurant Owners Focus on it?

Posted by Robin Johnston on Apr 24, 2018 7:00:00 AM

How long do customers spend in your restaurant? Do you know? And does it matter?

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Tags: Restaurant Marketing

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