The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Using WiFi Analytics for Content Marketing

Posted by Dan Amato on Nov 13, 2019 8:34:00 AM

This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers and restaurant-goers who are ready to spend a great deal of money.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

The Power of Customer Data in Marketing

Posted by Allen Graves on Oct 23, 2019 8:30:00 AM

There are plenty of ways in which to collect customer profile data – official U.S. data sources, market research companies, WiFi data collection, or even DIY surveys and questionnaires. 

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

Are Your Customers Ghosting You? Here’s How to Get Them Back

Posted by Dan Amato on Oct 16, 2019 8:30:00 AM

Your loyal customers are the lifeblood of your business. So, when a customer changes their routine and stops visiting your place of business, will you know? And do you have a system in place to entice them to come back?

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Tags: Consumer Behavior, Customer Loyalty, Restaurant Marketing, WiFi Marketing, WiFi Analytics

Marketing Personalization: Standing Out In a Crowded Marketplace

Posted by Jonah Babnick on Oct 2, 2019 8:18:00 AM

When it comes to successful marketing in today’s brick-and-mortar environment, personalization is the key to unlocking amazing results. Today’s consumer is blanketed with advertising from countless online and offline channels. To stand out, marketing messages need to be personalized and targeted to specific demographics and customer personas.

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Tags: Restaurant Marketing, Email Marketing, WiFi Marketing, WiFi Analytics

Customer Segmentation for More Engaging Email Marketing

Posted by Jonah Babnick on Sep 18, 2019 8:12:00 AM

Personalization of email marketing messages is crucial in today's ever-evolving marketplace. Personalization refers to using customer data to create much more effective email content because it can be tailored for each individual or each customer persona.

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Tags: Customer Segmentation, Email Marketing, WiFi Marketing, WiFi Analytics

Smart WiFi Marketing: Generational Customer Segmentation

Posted by Allen Graves on Sep 11, 2019 8:36:00 AM

A recent study conducted by The NPD Group, ranked the 8th largest market research company in the world by the AMA Gold Top 50 report, found that Generation Z may soon be giving a large boost to restaurant industry traffic.

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Tags: Customer Segmentation, WiFi Marketing, WiFi Analytics

Using Coupons to Entice New and Loyal Customers

Posted by Jonah Babnick on Aug 28, 2019 8:12:00 AM

Coupons are an extremely effective way to influence consumer behavior, but they may not always be the right marketing choice for your business. Before you plan and execute any type of coupon marketing program, it is important to consider your short- and long-term goals. Coupons can be a powerful way to get a new customer in the door, but that visit may not turn a bargain shopper into a loyal patron.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics, Guest WiFi

Why Traditional Restaurant Marketing Isn't Enough

Posted by Dan Amato on Aug 21, 2019 8:28:00 AM

With restaurants failing at astronomically high rates and competition at all-time highs, restaurant owners and operators need to use every weapon in their arsenals to boost sales and protect profits.

Many store owners, marketers and managers are waking up to the possibilities of WiFi marketing. Sometimes referred to as social WiFi, this technology turns the free WiFi connection you’re already offering your customers into a tool that helps you build a huge list of customer profiles and contact information, such as email addresses and phone numbers.

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Tags: WiFi Marketing, WiFi Analytics

Using Online Ratings Sites to Grow Your Business

Posted by Jonah Babnick on Aug 7, 2019 8:20:00 AM

It's important for businesses to measure and understand customer sentiment, that's a given. Although there are many metrics from which to measure business success, customer satisfaction is a big one that cannot be ignored. 

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Tags: Ratings and Reviews, WiFi Marketing, WiFi Analytics

Are Your Customers Returning? How To Identify Customer Attrition

Posted by Dan Amato on Jul 31, 2019 8:28:00 AM

Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to return. This is known as customer attrition, or customer churn, and it should be kept under close watch.

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Tags: Restaurant Marketing, WiFi Marketing, WiFi Analytics

WiFi Marketing Practices for Restaurants and Retail Straight to Your Inbox!

Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

The Bloom Intelligentsia blog keeps Bloom Intelligence's clients, supporters and partners updated about social WiFi, big data analytics, and cloud-based marketing for restaurants and retail locations. Subscribe to receive notification about new posts concerning:

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