The Bloom Intelligentsia

Your Source for Restaurant Marketing & Retail Marketing Best Practices

Jody Raines

Jody Raines

Recent Posts

How "Free" Wi-Fi Boosts Restaurant Business.

Posted by Jody Raines on Sep 30, 2017 1:04:00 PM

In a time where connectivity rules the day and data plans are the most valuable part of a cell phone package, a 'free wi-fi' sign is like a glowing beacon for the device-connected population. In many cases, you don't even need a sign because the devices themselves can scan for free Wi-Fi and lead customers straight through your door. Why? Because you're giving them the online access they crave without eating into their precious on-the-go data plans. Customers love Wi-Fi.  And many of them rely on it to support their mobile information-era lifestyles. If your restaurant boasts a free Wi-Fi network, you'll start to see more than just your regulars and a few walk-ins each day. In fact, you're very likely to gain an entirely new kind of regulars and walk-ins alike as people follow their phones (and noses) to your comfy seats, delicious food, and wonderfully free data access.

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Tags: WiFi Marketing

Hurricane Irma and the Importance of Offering Guest Wi-Fi

Posted by Jody Raines on Sep 7, 2017 10:45:48 AM

When disaster strikes, we often realize too late how much we take technology for granted. One of those technologies we have to fall back on is Wi-Fi so we can reach loved ones with our mobile devices. With Hurricane Irma about to hit Florida at the time of this writing, Wi-Fi could become a critical element in helping people stay communicated.

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Tags: WiFi Marketing

Benefits to Understanding Customer Lifetime Value

Posted by Jody Raines on Sep 6, 2017 9:56:31 AM

In the highly competitive and fast changing food service industry, customer lifetime value (CLV) is of immense importance to the bottom line. Obviously, losing high CLV customers and maintaining low CLV customers at their current level of spending would be bad for business. Understanding this makes it possible for you to adjust your approach to both groups by finding new ways to hold on to more profitable customers, while maybe also turning those low CLV customers into big spenders.

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Tags: WiFi Marketing, WiFi Analytics

Managed Wi-Fi and Automated Marketing Tools: data is power

Posted by Jody Raines on Aug 31, 2017 10:24:50 AM

Good business intelligence is a hot subject in every market sector of business, but it's really only as good as the data you have and understanding what it means. If you have any experience with big data, you already know there's such a thing as both good and bad data.  It's also important to understand what data is actionable and how to use it.

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Tags: Consumer Behavior, WiFi Marketing, WiFi Analytics

How to Gather Consumer Insight For Master Planned Communities

Posted by Jody Raines on Aug 29, 2017 4:21:47 PM

Consumers visiting your Master planned community may or may not visit your Welcome Center,   When they go directly to the models, you may not know, unless their unique signature or MAC address of their cell phone gives them away.  Monitoring these visits, through your captive Wi-Fi portal can give some tremendous insight into consumer behavior. But just having that data may not be enough.  One of the biggest challenges you may encounter when gathering customer data is attempting to make sense of it all. If you're still using other methods through a POS to capture basic customer data, much of the information isn't very thorough, or it's difficult to interpret.

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Tags: WiFi Analytics

Free Guest Wi-Fi Access: Best Practices

Posted by Jody Raines on Aug 25, 2017 3:01:32 PM

Offering free Wi-Fi is a common service in many businesses, and you're probably no different in offering it to loyal and first-time customers. Since most customers expect it in public places, it's always a good idea to come up with a workable policy to make it a fair system for everyone.

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Tags: WiFi Marketing

Best Practices For Captive Portals in Restaurants: Intelligent Wi-Fi

Posted by Jody Raines on Aug 24, 2017 12:21:03 PM

Running a restaurant requires more than just serving food and assuming you're giving customers exactly what they expect. You need to know what your most loyal patrons want so you can keep them coming back rather than defecting to competitors. While you may already gather data through your POS system, it's not always thorough enough to know everything.

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Tags: Restaurant Marketing, WiFi Marketing

Utilizing Automated Marketing To Engage At-Risk Customers

Posted by Jody Raines on Aug 15, 2017 10:34:53 AM

Your loyal customers are the lifeblood of your business.  When a customer changes their habit and stops coming in, will you know?   And can you entice them to come back?   When your customer is an "at risk" candidate wouldn't it be great to reach out and invite them back? Especially because there is a lot of competition out there,  and It doesn't take much to shift the routine. Restaurants are in the business of becoming part of patron's routines. That change in routine can result in an at-risk customer becoming a once-was customer.

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Tags: WiFi Marketing

How to Encourage Captive Wi-Fi Portal Engagement

Posted by Jody Raines on Aug 10, 2017 2:20:00 PM

No doubt you've heard a lot about mobile-based gamification over the years, though never thought it could apply to an entertainment center like yours. Since you already provide games in your center, you probably wonder why gamification could matter in your digital marketing.

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Tags: WiFi Marketing

How Family Entertainment Centers Can Leverage Wi-Fi Marketing

Posted by Jody Raines on Aug 8, 2017 11:13:31 AM

If you operate an entertainment center (perhaps a bowling alley), you likely provide free Wi-Fi services to all your customers to stay competitive and offer convenience. However, did you know you can use the Wi-Fi you're offering as a tool to gather data on your customers?

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Tags: WiFi Marketing, WiFi Analytics

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Intelligentsia

noun in·tel·li·gent·sia

"A group of intelligent and well-educated people who guide or try to guide the political, artistic, or social development of their society."

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